Month: October 2024

Adobe lets customers test Firefly AI video generator

October 14, 2024 /


Adobe’s AI model for video generation is now available in a limited beta, enabling users to create short video clips from text and image prompts.

The Firefly Video model, first unveiled in April, is the latest generative AI model Adobe has developed for its Creative Cloud products — the others cover image, design and vector graphic generation.

From Monday, there are two ways to access the Firefly Video model as part of the beta trial.

One is the text and image to video generation that Adobe previewed last month, accessible in the Firefly web app at firefly.adobe.com. This enables users to create five-second, 720p-resolution videos from natural-language text prompts. These can contain realistic video footage and 2D or 3D animations. It’s also possible to generate video using still images as a prompt, meaning a photograph or illustration could be used to create b-roll footage.

To provide greater control over the output, there are options for different camera angles, shot size, motion and zoom, for example, while Adobe says it’s working on more ways to direct the AI-generated video.

Waiting list

Adobe said it only trains the video model on stock footage and public domain data that it has rights to use for training its AI models. It won’t use customer data or data scraped from the internet, it said.

To access the beta, you’ll need to join the waitlist. It’s free for now, though Adobe said in a new release that it will reveal pricing information once the Firefly Video model gets a full launch.

Adobe is one of several technology companies working on AI video generation capabilities. OpenAI’s Sora promises to let users create minute-long video clips, while Meta recently announced its Movie Gen video model and Google unveiled Veo back in May. However, none of these tools are publicly available at this stage.

Extended remix

The other way to access the Firefly Video model is with the Generative Extend tool, available in beta in video editing app Premiere Pro. Generate Extend can be used to create new frames to lengthen a video clip — although only by a couple of seconds, enabling an editor to hold a shot longer to create smoother transitions. Footage created with Generative Extend must be 1920×1080 or 1280×720 during the beta, though Adobe said its working on support for higher resolutions.

With Generative Extend (now in beta) Adobe Premiere Pro users can generate up to two extra seconds on video clips to help with editing.

Background audio can also be extended for up to 10 seconds, thanks to Adobe’s AI audio generation technology, though spoken dialogue can’t be generated.

At its MAX conference on Monday, Adobe also announced that its  GenStudio for Marketing Performance app, designed to help businesses manage the influx of AI-generated content, is now generally available.

Adobe lets customers test Firefly AI video generator

October 14, 2024 /


Adobe’s AI model for video generation is now available in a limited beta, enabling users to create short video clips from text and image prompts.

The Firefly Video model, first unveiled in April, is the latest generative AI model Adobe has developed for its Creative Cloud products — the others cover image, design and vector graphic generation.

From Monday, there are two ways to access the Firefly Video model as part of the beta trial.

One is the text and image to video generation that Adobe previewed last month, accessible in the Firefly web app at firefly.adobe.com. This enables users to create five-second, 720p-resolution videos from natural-language text prompts. These can contain realistic video footage and 2D or 3D animations. It’s also possible to generate video using still images as a prompt, meaning a photograph or illustration could be used to create b-roll footage.

To provide greater control over the output, there are options for different camera angles, shot size, motion and zoom, for example, while Adobe says it’s working on more ways to direct the AI-generated video.

Waiting list

Adobe said it only trains the video model on stock footage and public domain data that it has rights to use for training its AI models. It won’t use customer data or data scraped from the internet, it said.

To access the beta, you’ll need to join the waitlist. It’s free for now, though Adobe said in a new release that it will reveal pricing information once the Firefly Video model gets a full launch.

Adobe is one of several technology companies working on AI video generation capabilities. OpenAI’s Sora promises to let users create minute-long video clips, while Meta recently announced its Movie Gen video model and Google unveiled Veo back in May. However, none of these tools are publicly available at this stage.

Extended remix

The other way to access the Firefly Video model is with the Generative Extend tool, available in beta in video editing app Premiere Pro. Generate Extend can be used to create new frames to lengthen a video clip — although only by a couple of seconds, enabling an editor to hold a shot longer to create smoother transitions. Footage created with Generative Extend must be 1920×1080 or 1280×720 during the beta, though Adobe said its working on support for higher resolutions.

With Generative Extend (now in beta) Adobe Premiere Pro users can generate up to two extra seconds on video clips to help with editing.

Background audio can also be extended for up to 10 seconds, thanks to Adobe’s AI audio generation technology, though spoken dialogue can’t be generated.

At its MAX conference on Monday, Adobe also announced that its  GenStudio for Marketing Performance app, designed to help businesses manage the influx of AI-generated content, is now generally available.

Adobe’s makes GenStudio app generally available

October 14, 2024 /

Adobe’s GenStudio content supply chain platform is now generally available, with the ability to publish content directly to social media channels such as Instagram, Snap and TikTok coming soon.

Adobe launched GenStudio for Performance Marketing — as the standalone GenStudio application is now called — in preview at Adobe MAX conference in 2023. At this year’s MAX event it made a slight change in branding: GenStudio now refers to both the GenStudio for Performance Marketing app and the various Adobe applications it integrates with, such as Adobe Experience Manager, Adobe Express, and Workfront.

Adobe has been quick to integrate its Firefly generative AI models across Creative Cloud apps such as Photoshop and Illustrator, enabling designers to increase their output significantly, the company says. (IDC analysts also predict genAI will boost marketing team productivity by 40% in the next five years.)

The aim of GenStudio for Performance Marketing is to help marketers access and use the AI-generated content created within their organization while respecting brand guidelines and legal compliance policies.

“The challenge facing most brands out there is that they have an inefficient content supply chain, where bottlenecks appear in areas like planning, content development and measurement,” said Varun Parmar, general manager for GenStudio at Adobe, in a news briefing. This is where GenStudio for Performance Marketing can help, he said, providing a “seamless way for brands and agencies to deliver on-brand and personalized content that is compliant with brand standards.”

GenStudio for Performance Marketing performs several functions. First, it serves as a content repository where users can access pre-approved assets such as images, logos, and videos for use in the creation of marketing content. This could be anything from display ads to banners and emails. To enable reuse of content across campaigns, GenStudio for Performance Marketing integrates with Adobe Experience Manager Assets, Adobe’s digital asset management app.

Firefly video

Users can also edit and adapt existing assets from the app using the Firefly AI models. This could mean creating variations of email ads tailored to a specific geographic region, for instance.

Those models will soon include new video capabilities, including text-to-video and image-to-video, now available as beta versions.

In GenStudio for Performance Marketing, an AI-powered “brand check” feature can automatically inspect assets before they are used in marketing campaigns, comparing with pre-defined templates and alerting marketing and design teams where content may be out of step with a firm’s brand compliance guidelines. Here, each asset is given a score out of 100, with detailed recommendations for changes: an email headline that’s too lengthy, for example, or innappropriate tone of voice. An integration with Adobe’s Workfront also enables automated “multi-step review workflows,” to provide additional oversight of the approval process

Adobe also plans to let users publish content directly from GenStudio for Performance Marketing to social media channels from the likes of Meta, TikTok and Snap, as well as display ad campaigns with Google’s Campaign Manager 360, Amazon Ads and Microsoft Advertising. This campaign activation feature is “coming soon,” Adobe said, without providing further details. It will also be possible for customers to publish content via their own email and web channels via Adobe Journey Optimizer in future, Adobe said.

Finally, GenStudio for Performance Marketing will provide analytics on the performance of content that’s live on platforms owned by Meta (such as click-through rate, cost per click and spend), with integrations with others such as Microsoft Advertising, Snap and TikTok also available “soon.”

“All companies have to ramp up their genAI knowledge and its impact on brand content/assets,” said Jessica Liu, principal analyst at Forrester.

“Solutions like GenStudio present compelling opportunities for companies to alter their creative development and production process — such as creating more content, accelerating workflows, streamlining workflows, or shifting workforce skillsets.”

Ad customization comes at a customized price

Adobe hasn’t published a list price for GenStudio and GenStudio for Performance Marketing. A company representative said, “As this is enterprise software, there isn’t a one size fits all pricing as it’s based on the customer need/requirement.”

Adobe’s makes GenStudio app generally available

October 14, 2024 /

Adobe’s GenStudio content supply chain platform is now generally available, with the ability to publish content directly to social media channels such as Instagram, Snap and TikTok coming soon.

Adobe launched GenStudio for Performance Marketing — as the standalone GenStudio application is now called — in preview at Adobe MAX conference in 2023. At this year’s MAX event it made a slight change in branding: GenStudio now refers to both the GenStudio for Performance Marketing app and the various Adobe applications it integrates with, such as Adobe Experience Manager, Adobe Express, and Workfront.

Adobe has been quick to integrate its Firefly generative AI models across Creative Cloud apps such as Photoshop and Illustrator, enabling designers to increase their output significantly, the company says. (IDC analysts also predict genAI will boost marketing team productivity by 40% in the next five years.)

The aim of GenStudio for Performance Marketing is to help marketers access and use the AI-generated content created within their organization while respecting brand guidelines and legal compliance policies.

“The challenge facing most brands out there is that they have an inefficient content supply chain, where bottlenecks appear in areas like planning, content development and measurement,” said Varun Parmar, general manager for GenStudio at Adobe, in a news briefing. This is where GenStudio for Performance Marketing can help, he said, providing a “seamless way for brands and agencies to deliver on-brand and personalized content that is compliant with brand standards.”

GenStudio for Performance Marketing performs several functions. First, it serves as a content repository where users can access pre-approved assets such as images, logos, and videos for use in the creation of marketing content. This could be anything from display ads to banners and emails. To enable reuse of content across campaigns, GenStudio for Performance Marketing integrates with Adobe Experience Manager Assets, Adobe’s digital asset management app.

Firefly video

Users can also edit and adapt existing assets from the app using the Firefly AI models. This could mean creating variations of email ads tailored to a specific geographic region, for instance.

Those models will soon include new video capabilities, including text-to-video and image-to-video, now available as beta versions.

In GenStudio for Performance Marketing, an AI-powered “brand check” feature can automatically inspect assets before they are used in marketing campaigns, comparing with pre-defined templates and alerting marketing and design teams where content may be out of step with a firm’s brand compliance guidelines. Here, each asset is given a score out of 100, with detailed recommendations for changes: an email headline that’s too lengthy, for example, or innappropriate tone of voice. An integration with Adobe’s Workfront also enables automated “multi-step review workflows,” to provide additional oversight of the approval process

Adobe also plans to let users publish content directly from GenStudio for Performance Marketing to social media channels from the likes of Meta, TikTok and Snap, as well as display ad campaigns with Google’s Campaign Manager 360, Amazon Ads and Microsoft Advertising. This campaign activation feature is “coming soon,” Adobe said, without providing further details. It will also be possible for customers to publish content via their own email and web channels via Adobe Journey Optimizer in future, Adobe said.

Finally, GenStudio for Performance Marketing will provide analytics on the performance of content that’s live on platforms owned by Meta (such as click-through rate, cost per click and spend), with integrations with others such as Microsoft Advertising, Snap and TikTok also available “soon.”

“All companies have to ramp up their genAI knowledge and its impact on brand content/assets,” said Jessica Liu, principal analyst at Forrester.

“Solutions like GenStudio present compelling opportunities for companies to alter their creative development and production process — such as creating more content, accelerating workflows, streamlining workflows, or shifting workforce skillsets.”

Ad customization comes at a customized price

Adobe hasn’t published a list price for GenStudio and GenStudio for Performance Marketing. A company representative said, “As this is enterprise software, there isn’t a one size fits all pricing as it’s based on the customer need/requirement.”

Adobe makes GenStudio app generally available

October 14, 2024 /

Adobe’s GenStudio content supply chain platform is now generally available, with the ability to publish content directly to social media channels such as Instagram, Snap and TikTok coming soon.

Adobe launched GenStudio for Performance Marketing — as the standalone GenStudio application is now called — in preview at Adobe MAX conference in 2023. At this year’s MAX event it made a slight change in branding: GenStudio now refers to both the GenStudio for Performance Marketing app and the various Adobe applications it integrates with, such as Adobe Experience Manager, Adobe Express, and Workfront.

Adobe has been quick to integrate its Firefly generative AI models across Creative Cloud apps such as Photoshop and Illustrator, enabling designers to increase their output significantly, the company says. (IDC analysts also predict genAI will boost marketing team productivity by 40% in the next five years.)

The aim of GenStudio for Performance Marketing is to help marketers access and use the AI-generated content created within their organization while respecting brand guidelines and legal compliance policies.

“The challenge facing most brands out there is that they have an inefficient content supply chain, where bottlenecks appear in areas like planning, content development and measurement,” said Varun Parmar, general manager for GenStudio at Adobe, in a news briefing. This is where GenStudio for Performance Marketing can help, he said, providing a “seamless way for brands and agencies to deliver on-brand and personalized content that is compliant with brand standards.”

GenStudio for Performance Marketing performs several functions. First, it serves as a content repository where users can access pre-approved assets such as images, logos, and videos for use in the creation of marketing content. This could be anything from display ads to banners and emails. To enable reuse of content across campaigns, GenStudio for Performance Marketing integrates with Adobe Experience Manager Assets, Adobe’s digital asset management app.

Firefly video

Users can also edit and adapt existing assets from the app using the Firefly AI models. This could mean creating variations of email ads tailored to a specific geographic region, for instance.

Those models will soon include new video capabilities, including text-to-video and image-to-video, now available as beta versions.

In GenStudio for Performance Marketing, an AI-powered “brand check” feature can automatically inspect assets before they are used in marketing campaigns, comparing with pre-defined templates and alerting marketing and design teams where content may be out of step with a firm’s brand compliance guidelines. Here, each asset is given a score out of 100, with detailed recommendations for changes: an email headline that’s too lengthy, for example, or innappropriate tone of voice. An integration with Adobe’s Workfront also enables automated “multi-step review workflows,” to provide additional oversight of the approval process

Adobe also plans to let users publish content directly from GenStudio for Performance Marketing to social media channels from the likes of Meta, TikTok and Snap, as well as display ad campaigns with Google’s Campaign Manager 360, Amazon Ads and Microsoft Advertising. This campaign activation feature is “coming soon,” Adobe said, without providing further details. It will also be possible for customers to publish content via their own email and web channels via Adobe Journey Optimizer in future, Adobe said.

Finally, GenStudio for Performance Marketing will provide analytics on the performance of content that’s live on platforms owned by Meta (such as click-through rate, cost per click and spend), with integrations with others such as Microsoft Advertising, Snap and TikTok also available “soon.”

“All companies have to ramp up their genAI knowledge and its impact on brand content/assets,” said Jessica Liu, principal analyst at Forrester.

“Solutions like GenStudio present compelling opportunities for companies to alter their creative development and production process — such as creating more content, accelerating workflows, streamlining workflows, or shifting workforce skillsets.”

Ad customization comes at a customized price

Adobe hasn’t published a list price for GenStudio and GenStudio for Performance Marketing. A company representative said, “As this is enterprise software, there isn’t a one size fits all pricing as it’s based on the customer need/requirement.”

Adobe makes GenStudio app generally available

October 14, 2024 /

Adobe’s GenStudio content supply chain platform is now generally available, with the ability to publish content directly to social media channels such as Instagram, Snap and TikTok coming soon.

Adobe launched GenStudio for Performance Marketing — as the standalone GenStudio application is now called — in preview at Adobe MAX conference in 2023. At this year’s MAX event it made a slight change in branding: GenStudio now refers to both the GenStudio for Performance Marketing app and the various Adobe applications it integrates with, such as Adobe Experience Manager, Adobe Express, and Workfront.

Adobe has been quick to integrate its Firefly generative AI models across Creative Cloud apps such as Photoshop and Illustrator, enabling designers to increase their output significantly, the company says. (IDC analysts also predict genAI will boost marketing team productivity by 40% in the next five years.)

The aim of GenStudio for Performance Marketing is to help marketers access and use the AI-generated content created within their organization while respecting brand guidelines and legal compliance policies.

“The challenge facing most brands out there is that they have an inefficient content supply chain, where bottlenecks appear in areas like planning, content development and measurement,” said Varun Parmar, general manager for GenStudio at Adobe, in a news briefing. This is where GenStudio for Performance Marketing can help, he said, providing a “seamless way for brands and agencies to deliver on-brand and personalized content that is compliant with brand standards.”

GenStudio for Performance Marketing performs several functions. First, it serves as a content repository where users can access pre-approved assets such as images, logos, and videos for use in the creation of marketing content. This could be anything from display ads to banners and emails. To enable reuse of content across campaigns, GenStudio for Performance Marketing integrates with Adobe Experience Manager Assets, Adobe’s digital asset management app.

Firefly video

Users can also edit and adapt existing assets from the app using the Firefly AI models. This could mean creating variations of email ads tailored to a specific geographic region, for instance.

Those models will soon include new video capabilities, including text-to-video and image-to-video, now available as beta versions.

In GenStudio for Performance Marketing, an AI-powered “brand check” feature can automatically inspect assets before they are used in marketing campaigns, comparing with pre-defined templates and alerting marketing and design teams where content may be out of step with a firm’s brand compliance guidelines. Here, each asset is given a score out of 100, with detailed recommendations for changes: an email headline that’s too lengthy, for example, or innappropriate tone of voice. An integration with Adobe’s Workfront also enables automated “multi-step review workflows,” to provide additional oversight of the approval process

Adobe also plans to let users publish content directly from GenStudio for Performance Marketing to social media channels from the likes of Meta, TikTok and Snap, as well as display ad campaigns with Google’s Campaign Manager 360, Amazon Ads and Microsoft Advertising. This campaign activation feature is “coming soon,” Adobe said, without providing further details. It will also be possible for customers to publish content via their own email and web channels via Adobe Journey Optimizer in future, Adobe said.

Finally, GenStudio for Performance Marketing will provide analytics on the performance of content that’s live on platforms owned by Meta (such as click-through rate, cost per click and spend), with integrations with others such as Microsoft Advertising, Snap and TikTok also available “soon.”

“All companies have to ramp up their genAI knowledge and its impact on brand content/assets,” said Jessica Liu, principal analyst at Forrester.

“Solutions like GenStudio present compelling opportunities for companies to alter their creative development and production process — such as creating more content, accelerating workflows, streamlining workflows, or shifting workforce skillsets.”

Ad customization comes at a customized price

Adobe hasn’t published a list price for GenStudio and GenStudio for Performance Marketing. A company representative said, “As this is enterprise software, there isn’t a one size fits all pricing as it’s based on the customer need/requirement.”