Month: October 2024

Apple Pay made wallets digital, and it’s only the beginning

Apple turned your iPhone into your wallet one decade ago. Ten years on, and the company continues to extend the digitization of personal payments, with small-scale loans, car rentals, and everything else that used to occupy space in your pocket. 

In the face of regulatory pressure, the company recently agreed to open up some elements of its payment/wallet services. With that in mind, it is interesting to note some of the upcoming additions to the service that Jennifer Bailey, Apple’s vice president of Apple Pay and Apple Wallet, outlined in an extensive post to celebrate 10 years of Apple Pay.

In almost every case, those additions reflect wider support for third-party payments solutions, in particular those that provision similar deferred payment services to those briefly offered by Apple Pay Later

What’s coming next from Apple’s wallet replacement schemes

Apple Pay has probably managed to become the world’s most widely used mobile payment service. Apple claims it has “hundreds of millions” of consumers in 78 markets, and notes that it is supported at checkout across tens of millions of websites, apps, and physical stores.

With that in mind, the new feature additions the company is promising for its service are likely to have some impact, particularly as over 11,000 banks also support use of Apple Pay. With that context, it may in future be seen as highly significant that by introducing support for in-app short term credit, Apple is kick-starting a business in casual loans.

Apple’s list of future additions includes:

  • Starting in iOS 18, Apple supports installment loans and payments. That means consumers can purchase items using short-term credit from Affirm and Klarna (US) and Monzo Flex and Klarna (UK) when they check out with Apple Pay online and in the app.
  • Users in Canada will be able to use Klarna’s flexible payment options at checkout with Apple Pay online and in-app in the future.
  • The company promises to introduce support to access installment payment options from eligible credit or debit cards when making online purchases with Apple Pay in the US with Citi, Synchrony, and across eligible, participating Apple Pay issuers with Fiserv; in Australia with ANZ; in Singapore with DBS; in Spain with CaixaBank; and in the UK with HSBC, NewDay, and Zilch, with more issuers to follow.
  • US Apple Pay users can redeem rewards with eligible Discover credit cards when they check out with Apple Pay. Support for other issuers will follow.
  • In some markets, Apple Pay is now also available when using third-party browsers so long as they offer support for WebSockets. 
  • Adding cards has been improved with Tap to Provision, which lets users add a credit or debit card to Apple Wallet by tapping an eligible card to the back of their iPhone.
  • Next year, customers in the US will also be able to see their PayPal balance when using their PayPal debit card in Apple Wallet.
  • In a rare interview to mark the anniversary, Bailey also hinted at other future services, including an extension to the company’s digital car key service for car rental firms. “Being able to book a car rental, confirm your authentication and identity … you can imagine that a car rental company is going to issue you a digital key, and that key could be used to unlock and use a car,” she said.

The security thing

That Apple is being forced to open up aspects of its business may pose challenges along the way, principally around security and privacy when using these systems.

“We’re always looking for new ways to make using Apple Wallet convenient while delivering unparalleled security and peace of mind,” the Apple Pay chief said.

“We know how important it is for customers to feel secure and trust that their financial transactions are private when making a payment. That’s why we’re always working to safeguard consumers, while also enabling banks to have industry-low levels of fraud for Apple Pay transactions. And it’s also why Apple Pay was designed to protect users’ highly sensitive personal and financial information, like their card number, which is never shared with merchants. Our customers trust that when they use Apple Pay anywhere, they can have the peace of mind that their payments are protected.”

The company’s ability to provide a point of trust is a significant asset to any digital payments business, and the path toward that kind of card-free future is already peppered with illustrations of what’s at stake when even credible companies see security undermined. In London, UK, for example, public transport operator Transport for London (TfL) recently suffered an attack in which customer data, including payment and password details, may have been exfiltrated. That incident took elements of TfL’s operations offline for weeks.

The evolution of the digital wallet

Consumer confidence, high usage, and market-proven security mean Apple continues to extend the reach of the service, which opened up its last new market in September when iPhone users in Oman became able to switch on the service. Digital payments in that nation have been accelerating thanks to a push to them from the Central Bank of Oman. 

Meanwhile, Apple also continues to convert holdouts such as Home Depot and H-E-B, both of which finally introduced support for Apple Pay in the US over the last few weeks.

The move to digital everything has accelerated even as Apple Pay has progressed. Just a decade ago, US consumers were quite resistant to mobile payments, though engagement was far higher across the water in Europe.

However, Apple Pay’s release coincided with a major investment in mobile bandwidth across North America, and as that infrastructure rolled out, consumers began to vote with their fingers and use digital payments more.

But it’s not just payments. Recent data from PYMNTS Intelligence found that US consumers now engage in an average of 14 different digital payment-related activities every month, from bill payments to telehealth to ordering groceries or entertainment services. 

Of course, this engagement with digital payments for things we already do also sets the foundations for the emergence of additional digital-only services. 

With that in mind, any business leader should consider the extent to which habituation with digital process creates wider opportunity for digitization across product and services development and how your business works internally. “Networks will become the catalyst for growth, profits and scale because they have the power to connect stakeholders and simplify and monetize value exchange,” wrote PYMNTS contributor and Market Platform Dynamics CEO Karen Webster.

What next?

If you think about it, the move to digital payments, and the repercussions of doing it, make even more sense retrospectively. After all, when Apple set out to replace your wallet all those years ago, that replacement also meant the company’s products and services digitized the most personal parts of most people’s existence: identity, keys, payments, mass transit — even riding a bike. 

Today, with so much that can be defined as personal having become digitized, it is more vital than ever that Apple succeeds in its mission to protect user privacy and security while also offering the personal convenience of the digital wallet. At the same time, this also means that at a very core level, digital identity has been unleashed and fresh opportunity knocks, even as mobile banking remains a top three digital activity across most nations.

Next step? B2B payments, probably, given that banking regulation, antiquated internal ordering systems, and lack of service provision mean that in some markets just 30% of enterprise payments made are digital, even while 70% of transactions take place online. In other words, now that wallets are digital, there’s still plenty of room to innovate and grow.

Please follow me on LinkedInMastodon, or join me in the AppleHolic’s bar & grill group on MeWe.

7 Android 15 features you can bring to any phone today

No Android 15? No problem. You can still enjoy some of the fancy new features from Google’s latest Android version — no matter who made your current device or how old it might be.

Android 15 officially landed in the world with a bit of a thud in early September, when Google released the software’s source code, but the first real rollout only just got going this week — with current Pixel devices, as usual, being at the front of the pack.

How long it’ll take other Android device-makers to follow suit is, as always, an open question. (Seriously — have you seen my breakdowns over time?!) But while we can’t force those companies to make timely software support more of a priority, we can get out ahead of ’em and get creative to bring some Android-15-inspired splendor your way.

Here, specifically, are seven Android 15 features you can add onto any Android phone today — along with two bonus features that were under development but didn’t quite make the cut into this latest Android update.

Get ready for a massive upgrade to your Android experience — no official rollouts needed.

[Psst: Want even more advanced Android knowledge? Check out my free Android Shortcut Supercourse to learn tons of time-saving tricks for any phone you’re using.]

Android 15 feature #1: Private Space

Up first is the highest profile new Android 15 feature — and, in many ways, the easiest one to emulate on devices that aren’t yet running Android 15.

It’s called Private Space, and it’s essentially a way to add an extra layer of security onto sensitive apps or apps with especially important info. You can require authentication to open such apps and even hide ’em completely out of sight in a special locked-down area of your app drawer, if you really want to keep ’em tucked away.

Google Pixel Android 15: Private space
Google’s Private Space feature, as seen on a Pixel phone running Android 15.

JR Raphael, IDG

📲 To bring the feature onto a non-Android-15 device: First, if you’re using a phone made by Samsung or OnePlus, it’s likely you already have a similar sort of feature on your device and just waiting to be found! Try searching your system settings for either secure folder or app lock to see if it’s there.

Otherwise, a third-party app called Applock Pro can bring something similar onto any Android gadget. It isn’t quite as secure as an operating-system-integrated option, since someone could technically uninstall it. But it’s the next-best thing, and it has some mechanisms for masking itself to minimize the odds of anyone even noticing its presence.

Android 15 feature #2: App pairs

One of the most useful Android 15 features is the ability to create preset pairs of apps that then open together in a ready-to-roll split screen with just a single tap on your home screen.

srcset="https://b2b-contenthub.com/wp-content/uploads/2024/10/google-pixel-android-15-app-pairs.webp?quality=50&strip=all 750w, https://b2b-contenthub.com/wp-content/uploads/2024/10/google-pixel-android-15-app-pairs.webp?resize=300%2C290&quality=50&strip=all 300w, https://b2b-contenthub.com/wp-content/uploads/2024/10/google-pixel-android-15-app-pairs.webp?resize=721%2C697&quality=50&strip=all 721w, https://b2b-contenthub.com/wp-content/uploads/2024/10/google-pixel-android-15-app-pairs.webp?resize=174%2C168&quality=50&strip=all 174w, https://b2b-contenthub.com/wp-content/uploads/2024/10/google-pixel-android-15-app-pairs.webp?resize=87%2C84&quality=50&strip=all 87w, https://b2b-contenthub.com/wp-content/uploads/2024/10/google-pixel-android-15-app-pairs.webp?resize=497%2C480&quality=50&strip=all 497w, https://b2b-contenthub.com/wp-content/uploads/2024/10/google-pixel-android-15-app-pairs.webp?resize=372%2C360&quality=50&strip=all 372w, https://b2b-contenthub.com/wp-content/uploads/2024/10/google-pixel-android-15-app-pairs.webp?resize=259%2C250&quality=50&strip=all 259w" width="750" height="725" sizes="(max-width: 750px) 100vw, 750px">
One tap to two apps, with Android 15’s new app pairs possibility.

JR Raphael, IDG

📲 To bring the feature onto a non-Android-15 device: A thoughtful and delightfully simple little tool called Be Nice can bring this same exact power onto any Android device. Check out my complete guide to getting it going in a mere 20 seconds.

Android 15 feature #3: An idle-time control panel

Your idly charging Android device is more useful than ever with Google’s new Android 15 Home Controls screen saver. And while the name may sound about as non-work-related as possible, don’t be fooled: You can fill that panel up with any combination of connected-device controls you want, ranging from thermostats to lights and all sorts of other workday-aiding points of easy access (especially if you’ve got a home office).

Google Pixel Android 15: Screen saver
The Android 15 Home Controls screen saver is incredibly handy — and also incredibly easy to emulate on any Android version.

JR Raphael, IDG

📲 To bring the feature onto a non-Android-15 device: The aptly named Widget Screensaver app is the key to bringing this very same intelligence onto whatever device you’re using. Just set it up, following my guide, and be sure to select the Google Home “Favorites” widget during the configuration.

Android 15 feature #4: Theft protection

Google’s touting a trio of new theft protection features as part of its Android 15 rollout, but in actuality, you don’t need Android 15 to get any of those elements in your life.

📲 To bring the feature onto a non-Android-15 device: Read this guide to activating Google’s latest Android security enhancements, and you’ll be up and running with the official additions in a matter of minutes.

Android 15 feature #5: A fresh volume panel

Android 15 adds a spruced-up volume panel into the operating system — with larger, more easily adjusted sliders for specific sorts of media volumes as well as a more prominent button to shift your phone’s audio output from the phone itself to any connected devices.

Google Pixel Android 15: Volume panel
Android’s volume panel gets a major makeover as of Android 15, but you don’t need the rollout to enjoy something similar.

JR Raphael, IDG

📲 To bring the feature onto a non-Android-15 device: The secret here is a saucy little app called Precise Volume 2.0. It replaces your standard system volume panel with a completely customizable alternative — and, as I outline in this easy-to-follow guide, one of its options is emulating the Android 15 volume interface.

Android 15 feature #6: Expanded app names

A small but welcome feature in Android 15 is a new toggle within Google’s Pixel Launcher settings that lets you stop the system from cutting off the names of longer apps in your app drawer.

It’s a subtle touch, for sure — but man, is it a nice one.

📲 To bring the feature onto a non-Android-15 device: Most custom Android launchers offer similar sorts of controls. I’d look at the time-tested Nova Launcher, if you’re aiming to create something close to a standard setup but with lots more flexibility.

Android 15 feature #7: App archiving

When you’ve got an app you aren’t actively using but don’t want to uninstall entirely, Android 15 can archive it for you — meaning the software compresses it, in a sense, and keeps the core files present while removing lots of space-taking and permission-requiring elements.

Then, if you ever want to use the app again, you can simply restore it and pick right back up where you left off.

📲 To bring the feature onto a non-Android-15 device: This one’s easy — ’cause in a rarely realized twist, the same sort of system actually launched as a feature of the Android Play Store last year! Just open up the Play Store on your device, tap your profile picture in the upper-right corner, and select “Settings.” Then, tap the “General” section and look for the “Automatically archive apps” toggle to fire up the system and get it going.

Android 15 bonus feature #1: Notification cooldown

One of the most intriguing under-development Android features is something that didn’t ultimately make the cut for Android 15 but may show up in a future quarterly update or perhaps even another Android version down the line — and that’s something Google’s calling notification cooldown.

It’s an option to “gradually lower the notification volume when you get many successive notifications from the same app” — either in general or specific only to notifications that are considered “conversations.” That way, when someone messages you in a rapid-fire style, you can avoid getting annoying alert after annoying alert at a rate of one ding per every seven seconds.

📲 To bring the feature onto a non-Android-15 device: As long-time Android Intelligence readers know, you can grant yourself that very same sanity-saving superpower with even more versatility on any device right now — if you know where to look.

Android 15 bonus feature #2: Lock screen widgets

Android 15 had been rumored for a while to reintroduce the concept of lock screen widgets — more than a decade after the feature was first launched and then promptly killed for no apparent reason.

While that hasn’t yet happened and seems to be something being saved for a future release, you can give yourself that same efficiency-enhancing ability this second on any Android device — with far more flexibility and compatibility than Google’s own native system is even likely to provide.

📲 To bring the feature onto a non-Android-15 device: Follow the steps in this Android lock screen widgets guide, and get ready to enjoy levels of advanced awesomeness few mere mortals ever encounter.

And there ya have it — seven Android 15 features and two extra features not even present in Android 15 that are at your fingertips today. You may be waiting a while longer yet for Android 15 itself to reach you, but with these readily available upgrades, you won’t be missing out on too much in the meantime.

Get even more advanced experience-enhancing knowledge with my free Android Shortcut Supercourse. You’ll learn tons of time-saving tricks!

7 Android 15 features you can bring to any phone today

No Android 15? No problem. You can still enjoy some of the fancy new features from Google’s latest Android version — no matter who made your current device or how old it might be.

Android 15 officially landed in the world with a bit of a thud in early September, when Google released the software’s source code, but the first real rollout only just got going this week — with current Pixel devices, as usual, being at the front of the pack.

How long it’ll take other Android device-makers to follow suit is, as always, an open question. (Seriously — have you seen my breakdowns over time?!) But while we can’t force those companies to make timely software support more of a priority, we can get out ahead of ’em and get creative to bring some Android-15-inspired splendor your way.

Here, specifically, are seven Android 15 features you can add onto any Android phone today — along with two bonus features that were under development but didn’t quite make the cut into this latest Android update.

Get ready for a massive upgrade to your Android experience — no official rollouts needed.

[Psst: Want even more advanced Android knowledge? Check out my free Android Shortcut Supercourse to learn tons of time-saving tricks for any phone you’re using.]

Android 15 feature #1: Private Space

Up first is the highest profile new Android 15 feature — and, in many ways, the easiest one to emulate on devices that aren’t yet running Android 15.

It’s called Private Space, and it’s essentially a way to add an extra layer of security onto sensitive apps or apps with especially important info. You can require authentication to open such apps and even hide ’em completely out of sight in a special locked-down area of your app drawer, if you really want to keep ’em tucked away.

Google Pixel Android 15: Private space
Google’s Private Space feature, as seen on a Pixel phone running Android 15.

JR Raphael, IDG

📲 To bring the feature onto a non-Android-15 device: First, if you’re using a phone made by Samsung or OnePlus, it’s likely you already have a similar sort of feature on your device and just waiting to be found! Try searching your system settings for either secure folder or app lock to see if it’s there.

Otherwise, a third-party app called Applock Pro can bring something similar onto any Android gadget. It isn’t quite as secure as an operating-system-integrated option, since someone could technically uninstall it. But it’s the next-best thing, and it has some mechanisms for masking itself to minimize the odds of anyone even noticing its presence.

Android 15 feature #2: App pairs

One of the most useful Android 15 features is the ability to create preset pairs of apps that then open together in a ready-to-roll split screen with just a single tap on your home screen.

srcset="https://b2b-contenthub.com/wp-content/uploads/2024/10/google-pixel-android-15-app-pairs.webp?quality=50&strip=all 750w, https://b2b-contenthub.com/wp-content/uploads/2024/10/google-pixel-android-15-app-pairs.webp?resize=300%2C290&quality=50&strip=all 300w, https://b2b-contenthub.com/wp-content/uploads/2024/10/google-pixel-android-15-app-pairs.webp?resize=721%2C697&quality=50&strip=all 721w, https://b2b-contenthub.com/wp-content/uploads/2024/10/google-pixel-android-15-app-pairs.webp?resize=174%2C168&quality=50&strip=all 174w, https://b2b-contenthub.com/wp-content/uploads/2024/10/google-pixel-android-15-app-pairs.webp?resize=87%2C84&quality=50&strip=all 87w, https://b2b-contenthub.com/wp-content/uploads/2024/10/google-pixel-android-15-app-pairs.webp?resize=497%2C480&quality=50&strip=all 497w, https://b2b-contenthub.com/wp-content/uploads/2024/10/google-pixel-android-15-app-pairs.webp?resize=372%2C360&quality=50&strip=all 372w, https://b2b-contenthub.com/wp-content/uploads/2024/10/google-pixel-android-15-app-pairs.webp?resize=259%2C250&quality=50&strip=all 259w" width="750" height="725" sizes="(max-width: 750px) 100vw, 750px">
One tap to two apps, with Android 15’s new app pairs possibility.

JR Raphael, IDG

📲 To bring the feature onto a non-Android-15 device: A thoughtful and delightfully simple little tool called Be Nice can bring this same exact power onto any Android device. Check out my complete guide to getting it going in a mere 20 seconds.

Android 15 feature #3: An idle-time control panel

Your idly charging Android device is more useful than ever with Google’s new Android 15 Home Controls screen saver. And while the name may sound about as non-work-related as possible, don’t be fooled: You can fill that panel up with any combination of connected-device controls you want, ranging from thermostats to lights and all sorts of other workday-aiding points of easy access (especially if you’ve got a home office).

Google Pixel Android 15: Screen saver
The Android 15 Home Controls screen saver is incredibly handy — and also incredibly easy to emulate on any Android version.

JR Raphael, IDG

📲 To bring the feature onto a non-Android-15 device: The aptly named Widget Screensaver app is the key to bringing this very same intelligence onto whatever device you’re using. Just set it up, following my guide, and be sure to select the Google Home “Favorites” widget during the configuration.

Android 15 feature #4: Theft protection

Google’s touting a trio of new theft protection features as part of its Android 15 rollout, but in actuality, you don’t need Android 15 to get any of those elements in your life.

📲 To bring the feature onto a non-Android-15 device: Read this guide to activating Google’s latest Android security enhancements, and you’ll be up and running with the official additions in a matter of minutes.

Android 15 feature #5: A fresh volume panel

Android 15 adds a spruced-up volume panel into the operating system — with larger, more easily adjusted sliders for specific sorts of media volumes as well as a more prominent button to shift your phone’s audio output from the phone itself to any connected devices.

Google Pixel Android 15: Volume panel
Android’s volume panel gets a major makeover as of Android 15, but you don’t need the rollout to enjoy something similar.

JR Raphael, IDG

📲 To bring the feature onto a non-Android-15 device: The secret here is a saucy little app called Precise Volume 2.0. It replaces your standard system volume panel with a completely customizable alternative — and, as I outline in this easy-to-follow guide, one of its options is emulating the Android 15 volume interface.

Android 15 feature #6: Expanded app names

A small but welcome feature in Android 15 is a new toggle within Google’s Pixel Launcher settings that lets you stop the system from cutting off the names of longer apps in your app drawer.

It’s a subtle touch, for sure — but man, is it a nice one.

📲 To bring the feature onto a non-Android-15 device: Most custom Android launchers offer similar sorts of controls. I’d look at the time-tested Nova Launcher, if you’re aiming to create something close to a standard setup but with lots more flexibility.

Android 15 feature #7: App archiving

When you’ve got an app you aren’t actively using but don’t want to uninstall entirely, Android 15 can archive it for you — meaning the software compresses it, in a sense, and keeps the core files present while removing lots of space-taking and permission-requiring elements.

Then, if you ever want to use the app again, you can simply restore it and pick right back up where you left off.

📲 To bring the feature onto a non-Android-15 device: This one’s easy — ’cause in a rarely realized twist, the same sort of system actually launched as a feature of the Android Play Store last year! Just open up the Play Store on your device, tap your profile picture in the upper-right corner, and select “Settings.” Then, tap the “General” section and look for the “Automatically archive apps” toggle to fire up the system and get it going.

Android 15 bonus feature #1: Notification cooldown

One of the most intriguing under-development Android features is something that didn’t ultimately make the cut for Android 15 but may show up in a future quarterly update or perhaps even another Android version down the line — and that’s something Google’s calling notification cooldown.

It’s an option to “gradually lower the notification volume when you get many successive notifications from the same app” — either in general or specific only to notifications that are considered “conversations.” That way, when someone messages you in a rapid-fire style, you can avoid getting annoying alert after annoying alert at a rate of one ding per every seven seconds.

📲 To bring the feature onto a non-Android-15 device: As long-time Android Intelligence readers know, you can grant yourself that very same sanity-saving superpower with even more versatility on any device right now — if you know where to look.

Android 15 bonus feature #2: Lock screen widgets

Android 15 had been rumored for a while to reintroduce the concept of lock screen widgets — more than a decade after the feature was first launched and then promptly killed for no apparent reason.

While that hasn’t yet happened and seems to be something being saved for a future release, you can give yourself that same efficiency-enhancing ability this second on any Android device — with far more flexibility and compatibility than Google’s own native system is even likely to provide.

📲 To bring the feature onto a non-Android-15 device: Follow the steps in this Android lock screen widgets guide, and get ready to enjoy levels of advanced awesomeness few mere mortals ever encounter.

And there ya have it — seven Android 15 features and two extra features not even present in Android 15 that are at your fingertips today. You may be waiting a while longer yet for Android 15 itself to reach you, but with these readily available upgrades, you won’t be missing out on too much in the meantime.

Get even more advanced experience-enhancing knowledge with my free Android Shortcut Supercourse. You’ll learn tons of time-saving tricks!

Chinese cybersecurity association urges review of Intel products

The Cybersecurity Association of China (CSAC) has urged a security review of Intel products sold in the country, claiming the US semiconductor firm poses ongoing threats to China’s national security and interests.

In a statement posted on its WeChat account, CSAC said that Intel’s major product quality and security management flaws indicate its extremely irresponsible attitude toward customers.

CSAC is an industry body, but its allegations raise concerns >about a potential security review and subsequent action by the country’s cyberspace regulator, the Cyberspace Administration of China (CAC). Last year, CAC banned products from Micron, citing national security risk.

Significantly, this year Intel has secured orders for its Xeon processors from several Chinese state-affiliated agencies for AI applications, according to Reuters.

This action marks the latest chapter in the ongoing trade conflict, which has seen US administrations ban Chinese-made hardware from domestic networks and impose export controls to limit China’s access to advanced computing technologies.

Impact on Intel and the industry

A ban could deal a significant blow to Intel, already struggling with financial challenges, a shrinking market share, and layoffs. It could also affect Chinese companies that are already contending with US export restrictions.

“If the CAC decides to take more drastic action than it did with Micron, Intel could face significant challenges with its sales and market share in China,” said Thomas George, president of Cybermedia Research. “This situation also poses a risk for the numerous companies in China that rely on Intel chips for high-performance computing (HPC), which is essential for scientific research, financial services, and even national security.”

A potential review and subsequent action from the CAC could substantially impact Intel’s strategies and market position, while also reshaping the strategic considerations of other key players in the semiconductor industry, George noted.

Other analysts also highlight that the broader impact would likely extend beyond Intel, affecting the industry as a whole.

“The sanctions will definitely have repercussions and a short-term impact on Intel,” said Pareekh Jain, CEO of Pareekh Consulting. “But although rivals like AMD might see some initial benefit, eventually they will likely be targeted as well. The medium-term goal seems to be to bolster China’s domestic chip industry.”

Speculations on Chinese companies

China has been pushing for self-sufficiency in the semiconductor sector, recently urging domestic car manufacturers such as SAIC Motor, BYD, Dongfeng Motor, GAC Motor, and FAW Group to boost their sourcing of automotive-related chips from local suppliers.

“Chinese firms like Huawei and Alibaba are accelerating their investments in semiconductor technologies,” George said. “Despite these ambitions, the readiness and capability of domestic alternatives to match Intel’s offerings remain uncertain.”

One potential way for US companies to overcome this challenge would be to invest more in China, Jain suggested, citing Tesla as an example.

“This strategy would demonstrate a commitment to the Chinese market and may provide some protection from retaliatory actions,” Jain added. “Essentially, US companies can position themselves as commercial entities with interests in China, separate from US government actions.”

Here’s how Cleary Gottlieb law firm uses genAI for pre-trial discovery and more

Corporate law is nothing like you see on television. To prepare for a case, 150 attorneys might be tasked to travel to remote warehouses to comb through tens of millions of documents gathering dust or track down amorphous electronic communications. It’s a process known as discovery.

For more than a decade, law firms have been using machine learning and artificial intelligence tools to help them hunt down paper trails and digital documents. But it wasn’t until the arrival two years ago of OpenAI’s generative AI (genAI) conversational chatbot, ChatGPT, that the technology became easy enough to use that even first-year associates straight out of law school could rely on it for electronic discovery (eDiscovery).

Today, you’d be hard pressed to find a law firm that hasn’t deployed genAI, or isn’t at the very least kicking the tires on its ability to speed discovery and reduce workloads.

For all intents and purposes, no one practicing law today studied AI in school, which means it falls to firms to integrate the fast-evolving tech into their workplaces and to train young lawyers on matching AI capabilities to client needs while remaining accountable for its output. This is the essence of turning AI into a copilot for all manner of chores, from wading through data to analyzing documents to improving billing.

In that vein, longtime IT workers are no longer just on call for computer glitches and AV setups; they have moved to the forefront of running a law firm, handling AI’s role in winning cases, retaining clients, growing revenue and, inevitably, helping attract the best and brightest new talent. Multinational law firm Cleary Gottlieb is a prime example of that.

Cleary has been able to dramatically cull the number of attorneys used for pre-trial discovery and has even launched a technology unit and genAI legal service: ClearyX. (ClearyX is essentially an arbitrage play — an alternative legal service provider [ALSP] for offshoring eDiscovery and automating electronic workflows.)

While Cleary readily admits that genAI isn’t perfect in retrieving 100% of the documents related to a case or always creating an accurate synopsis of them, neither are humans. At this point in the technology’s development, it’s good enough most of the time to reduce workloads and costs.

Still, cases do pop up that can be more expensive when customizing a large language model to suit specific needs than deploying those dozens of eager attorneys seeking to prove themselves.

Computerworld spoke with Christian “CJ” Mahoney, counsel and global head of Cleary’s discovery group, and Carla Swansburg, CEO ClearyX and DLT (distributed ledger technology), about how the firm uses genAI tools. The following are excerpts from that interview:

Why is AI being adopted in the legal profession? Mahoney: “Because the legal profession is seeing an explosion of information and data created by their clients, and it’s become increasingly challenging to digest that information strictly through a team of attorneys looking through documents. That explosion probably started two decades ago. It’s been growing more and more challenging.

“I just had a case where we were measuring the amount of data we looking at, and for one case, we had 15 terabytes we had to analyze. It was over 50 million documents, and we had to do it in matter of weeks to find out what had to provide to the opposing party.

“Secondly, we wanted to find out what’s interesting in documents and what supported our advocacy. Traditional ways for looking through that type of information and getting a grasp of the case is really not feasible anymore. You need to incorporate AI into the process for analysis now.”

Swansburg: “One of the big shifts with OpenAI and genAI, in particular, is for the first time there’s ubiquity. Everyone’s hearing about it. Secondly, sophisticated clients are starting to approach it — even the formerly untouched Wall Street firms and other large firms with an eye on cost sensitivity.

“Fast forward to now. There’s a bit of an expectation that with the advent of genAI, things should be quicker and cheaper. Second of all, [there’s] the accessibility of AI through natural language processing. The third thing is the explosion of purpose-designed tools for the legal profession, and that does go back about a decade when you had diligence tools and tools for contract automation.”

christian mahoney and carla swansburg of cleary gottlieb

Christian “CJ” Mahoney, counsel and global head of Cleary Gottlieb’s discovery group, and Carla Swansburg, CEO ClearyX and DLT

Cleary Gottlieb

How have the expectations of clients changed regarding the use of genAI? Swansburg: “A year-and-a-half ago, we were getting messaging from clients saying, ‘You’d better not be using AI because it seems really risky.’ Now, we’re getting requests from clients asking, ‘How are you using AI to benefit me and how are you using it to make your practices more efficient for me?’

“There’s a lot of changing dynamics. Legal firms that were historically reluctant to embrace this technology are asking for it — ‘When can I get some of this generative AI to use in my practice?’”

How has the job of an attorney changed with genAI? Swansburg: “Nobody went to law school to do this. I used to go through banker’s boxes with sticky notes as a litigator. Nobody wants to do that. Nobody wants to read 100 leases to highlight an assignment clause for you. The good thing is [genAI is] moving up the value chain, but it’s starting with things that people really don’t want to be doing anyways.”

Is genAI replacing certain job titles, filling job roles? Mahoney: “I’d say we’re not to the place where it’s replacing entire categories of jobs. It’s certainly making us more efficient such that if I would have needed a team of 60 attorneys on work I’m doing, I may need a team of about 45 now. That’s the type of efficiency we’re talking about.

“I had over 60 [attorneys] just this weekend working on just one case. It’s the big data explosion of evidence there is to comb through.

“We’re using more complex workflows using AI. I said I saw a 60-person to 45-person reduction. But, on this kind of case, I would have had probably 150 attorneys doing this 15 years ago. Back then, it would just be like ‘OK guys, here’s a mountain of evidence — go through it.’

“Now, we are using several AI strategies to help classify documents for what we need to turn over to help narrow the amount of content we have to look over. It’s helping us to summarize before we even look at the documents, so that we have a summary going in to help us digest the information faster.”

Swansburg: “In my world, it’s not really replacing jobs yet, but it’s changing how you do jobs. So, it’s allowing people to move up the value chain a little bit. It’s taking away rote and repetitive work.

“Our experience has been — and we’ve kicked tires on a lot of language models and purpose-designed tools — [genAI tools] are not good enough to replace people for a lot of the work we do. For something like due diligence…, you often must be right. You need to know whether you can get consent to transfer something. In other use cases, such as summarization and initial drafting, that sort of thing is a little more accessible.”

What does that big data you’re discovering look like? Is it mostly unstructured? Mahoney: “Most of my data sets are unstructured. We’re talking about email and messages on someone’s laptop or a portion of a document repository on a file server. These days, we’re talking about chats on platforms like Teams or mobile devices. Often, we’ll target those collections through good attorney investigations, but a lot of times we have unstructured data sources like mailboxes to comb through. What we’re doing there is use a large language model algorithm.

“We are reviewing some samples, some of them random and some of them with training approaches we developed to target documents we think will help the model understand what we’re trying to teach it quicker. We’re reviewing a few thousand documents to train the model to predict if a document is responsive to the other [opposing] side’s document requests. We’re then running that model over millions of documents. We find throughout iterative model training improvement processes, we are approaching and sometimes surpassing the type of performance we’d expect by that team of 150 attorneys looking at all these documents.

“So, we use that as our starting point and sometimes our only process for identifying what we need to deliver to the other side. But once we have that set, we are using similar processes to identify things like attorney-client privilege in the document. And again, to identify which of these documents are interesting and useful for our advocacy.

“Now we’re also coupling that with generative AI workflows where, in addition to this training strategy, we’ve identified small samples of the [document] universe; we’re also seeing prompt-based genAI queries on portions of the data set to find documents that support our advocacy.”

Have you found other uses for AI that you didn’t initially expect? Mahoney: “We’re using genAI to look at files that we could have never used old school keyword searches on because they don’t have any text in them. They could be images or movies. We created a genAI process using some of the really new algorithms out there to analyze things like images and video files for finding more interesting information.

We’ve also created genAI workflows when we claim attorney-client privilege; we have to create a whole attorney-client privilege log. We’ve created genAI workflows to help us draft the privilege log. It’s the same concept as using genAI to summarize a document. We’re using it to summarize the privileged portion of a document, but summarize it in a way that we’re meeting our privilege log obligation without revealing what the privilege advice is.

“Then a lot of our human-in-the-loop practices are taking a look of those AI results and doing validation, making some improvements here and there, rather than relying entirely on the AI. The level of that validation depends on what the task is.”

AI has the tendency to go off the rails with errors and hallucinations. How do you address that? Swansburg: “In CJ’s world, they work off of percentages — like 80% accurate. For us, largely we need to be 100% accurate. A lot of what we do, whether it’s contract analysis and management or transactional diligence, we have a context set of materials. So, the potential for hallucinations is more limited. Having said that, some of the tools in market will still hallucinate. So, you’ll say, ‘Find me the address of the leased property’ and it’ll totally make something up.

“One of the key things we do, and some of the development work we’re doing, is to say, ‘Show me in the document where that reference is.’ So, there’s a quick and easy way to validate information. You’ve got a reference; you tell me what it says. You’re extracting a piece of it, so we have a really fast way to validate.

“For us, it’s always a discrete set of context documents. So, we can first of all solve through prompting and tailoring it to which set of documents they want us to use, but second of all always confirming there’s always a way to ensure the provenance of the information.

“Some of the work we’re doing is we’ve developed a way to prompt a model to tell us when the termination data of an NDA is? If a person’s reading it, they can usually tell. But NDAs have an effective date and then they have a term that can be written in any number of ways: two years, three years, and then there are often continuing obligations.

“So if you just said, ‘When does this NDA terminate?’ a lot of AI models will get it wrong. But if you generate a way to say, ‘Find me the effective date, find me a clause, find me the period of time or continuing obligations,’ it’s typically 100% accurate. It’s a combination of focused context documents, proper prompt engineering and a validation process.”

Are you using retrieval augmented generation (RAG) to fine-tune these models, and how effective has it been at that task? Mahoney: “We are using RAG to put guardrails on how the large language model responds and what it’s looking at in its response. I think at times that’s certainly a helpful tool to use on top of the LLM.

“I’d also say even though we are more aggressively using LLMs and genAI in the discovery space, the process Carla described looks exactly the same. The difference would be our tolerance for errors, as part of that validation process.

“That’s comparing it to what human results would look like. What we find historically on various tasks in electronic discovery over several decades — humans usually get things right about 75% of the time. So, when we’re looking at LLMs and genAI, we want to be careful it’s working well, but we also want to be careful that we’re not holding it to too high a standard.

“If you’re writing a brief, 75% accuracy would be horrible and unacceptable. But when you’re looking through two million documents, that might be perfectly acceptable. That’s how the process looks a little different, even though the structure of the process looks the same in terms of steps.”

Small language models as opposed to large proprietary models from Amazon, Meta, and OpenAI are growing in popularity because you can create a model for every application need. What kinds of AI models do you use? Mahoney: “We’ve actually been using open large language models for five years now. We started with what was the largest language model at the time, but it’s probably closer to a small language model now. We use a version of BERT a lot when we’re doing supervised learning.

“We are very LLM agnostic, in that we’re able to look at the different tasks and see which one is right for a particular task. For image analysis, or the multimedia analysis, we’re using the latest and greatest, such as the ChatGPT Omni. It’s unique in having capabilities for drafting [client-privilege] log lines. Depending on the data, we’re shifting between GPT-4 or GPT-3.5 Turbo.

“We’re actually looking at where we’re getting reasonable performance and comparing that to things like costs.”

Is price an issue you consider when adopting a model? Mahoney: “Different LLMs have very different price points. For some of our data sets, the way GPT 3.5 Turbo is performing log lines is actually quite good. So, we wouldn’t want to spend the extra money on GPT-4 there.

“On the small language model front, I’d say we’re doing tuning rather than a separate small language model for each application…. We’re taking an existing model — but where we have an industry that might look very different than what that model was built on — [and] we’re doing some fine tuning on top of that to introduce the model to a dataset before it starts making predictions on it.”

So, essentially, some LLMs are better at some tasks than others? Mahoney: “Some language models are better at certain tasks in summarizing or pinpointing whatever it is. Ideally you have a workflow with six steps and you’re using a different LLM at different steps. You never know who’s going to emerge tomorrow and being better at X or Y.

“We’ve been using OpenAI [LLMs] before it was publicly launched. And we’ve been testing Meta and Claude and using the ones that we think make the most sense for a particular task.”

Data scientists and analysts, prompt engineers — what roles do you have or have you added to address your LLM needs? Swansburg: “For the work CJ does, and the work we do, the larger the data set, the more the need for data scientists. So, he does work with data scientists on his side.

“On my side, in terms of prompt engineers, we have good software developers that can do that for you. We have people who are pure developers, and we have people who sit in the middle that we call ‘legal technologists.’ Those are the translators who take client and lawyer requirements and feed those back and do the customization to the platforms we build.

“We don’t have any data scientists yet, because we use discrete data sets. So it’s more about being able to engineer the prompts — and the team we have now has been able to do that on the developer side. As we grow, and right now we’re recruiting another half-dozen developers, we will get more nuanced and look for people with prompt engineering experience and building APIs with LLMs and other tools.

“So, it’s constantly changing.”

Are you’re mostly using proprietary rather than open-source models? Mahoney: “Right now, we’re just using proprietary models and plugging them in and testing them — OpenAI being the more common example. We’re building things through prompts like contract determination dates to extract that data we need and building bundles of questions that will be generated based on the automatic determination of what the system in ingesting. All of that is being tested now.

“Some of them are really expensive. Something like ChatGPT is very accessible. Even the enterprise models can do the trick, and they’re accessible and affordable. “

If legal departments and law firms were already using AI and ML, why is  ClearyX needed? Swansburg: “We’re trying to build a model that’s a lot less expensive than contract management software…and to have much higher quality than a lot of providers and provide a service.

“A lot of companies don’t have people to own and operate these programs. So, they have shelfware. They buy a contract lifecycle management tool, and it take three years to get their return on investment; then people don’t use it because it’s not custom designed. So, we’re trying to build custom solutions for clients that work the way they work, and that are affordable.

“We’re not venture capital owned. We’re owned by the partnership, so we’re able to build things in the right way. We’re not just serving clients of the Cleary law firm; we also have a mandate to get outside clients.

“We started thinking we weren’t going to be a development shop. We were going to use existing solutions and weave them together using APIs, but a couple things happened. The tools on the market weren’t doing what we wanted them to do. We weren’t able to customize them in the nuanced way that made clients actually delighted to use them.

“The other is the ubiquity of AI, and the ability to customize them is way easier than it was three years ago. So, over the last eight months or so, we’ve been able to pivot to something that allows us to customize it more easily and collaborate with clients to figure out how they want it to work.”

Run a business? Then you need to join this Apple service

Apple just gave smaller enterprises a chance to compete on a more equal basis with larger concerns with three nice improvements to Apple Business Connect: Business Caller ID, brand identity in Mail, and custom business logos for use with Tap to Pay.

Together, the three tools mean that smaller businesses — now including enterprises that do not work from a set location — can deliver a more professional-seeming degree of service. For example, a small plumbing company can show its logo and contact details when making a call to a customer’s iPhone, or attach its brand identity to emails and messages received by clients so they can more easily identify genuine communications.

The solution also makes life much harder for phone scammers, as it adds another barrier to prevent them pretending to be bona fide enterprises. 

What is Apple Business Connect?

Apple Business Connect appeared in 2023, supplementing then existing integrations with Apple Maps that let brick-and-mortar businesses make themselves visible. The service then let business owners claim, edit, and manage location place cards and customize what business information appears in Maps (or in services that use data drawn from Maps, including Siri). Spaces called Showcases let business owners display images, offer online ordering, and provide other information to help draw attention to their business.

Apple’s system also offers an Insights page that provides historical information about how, and how many times, customers have already found you. This provides you with aggregated insights into what customers sought as they found you, a heat map to show you approximately where your customers are based, and the number of views your existing listing (if one exists at all) already generates via Apple’s system.

What are the new features in Apple Business Connect?

The new features build on those tools and widen the service so that it can also be used to promote businesses that lack a physical location. Any verified business can now create a consistent brand and location presence, using the following tools:

  • Branded Mail: Businesses can display their brand name and logo in emails to customers, so they become more visible in Mail. Business users can sign up today, and the service will go live with the release of iOS 18.2.
  • Tap to Pay: The brand name and logo can also be made visible when accepting payments through Tap to Pay on iPhone, so customers know they’re making a payment to a trusted and verified business.
  • Business Caller ID: This feature means that when a business calls a customer’s iPhone, the business name, logo, and department will appear on the inbound call screen. This should help customers know which calls to respond to and help blunt the ongoing wave of annoying spam calls. This feature won’t be available until next year.

What are the benefits of Apple Business Connect?

The beauty of the service is that it is made available online and via Maps and supporting applications to over a billion people using iPads, iPhones, and Macs. Once a customer or potential customer gets to your business listing, they will find the information there easy to use and access, while your control of that listing lets you work to communicate the benefits of your business to that potential customer.

The added advantage of the Showcase section is that this can be tweaked to provide special offers, including one-time and time-limited offers, to help you win new customers once they reach your card. You can also monitor and optimize the performance of your listing and draw some SEO benefits from the existence of the information in the Apple ecosystem.

“We’re excited to offer all businesses — including those without a physical location — the ability to create a brand that appears across the Apple apps that over a billion people use every day,” David Dorn, Apple’s senior director of Internet Software and Services Product, said in a statement. “We designed Business Connect to empower businesses to present the best, most accurate information to Apple users. With today’s updates, we’re helping even more businesses reach customers, build trust, and grow.”

While an Apple Business Connect listing won’t necessarily transform your enterprise, it is free, simple, and far more likely to generate new business than the lack of any listing at all. In the future, these listings may become the basis of some kind of ad placement service within Maps.

How does my business join Apple Business Connect?

Access to the service has been widened to include owners of virtual, online, and service businesses, as well as the brick-and-mortar businesses it already supported.

Business owners can sign their operation up to Apple’s service using their existing Apple Account (as Apple ID is now called). They can also create a new Apple Account for their business to use when signing up for the service.

Signing up is a straightforward process:

  • Visit the Apple Business Connect website from any smartphone, desktop, or laptop.
  • Register using the relevant Apple ID.
  • Apple will verify the business.
  • Once verified, the business owner can claim any physical locations and begin updating and personalizing their place card.
  • Businesses can also manage their location presence at scale through listing management agencies like DAC Group, Rio SEO, SOCi, Uberall, and Yext.
  • The information is then made available via Maps, and through Apple and third-party apps that make use of data held in Maps.

Apple has provided extensive guidance to help you make use of Apple Business Connect.

Please follow me on LinkedInMastodon, or join me in the AppleHolic’s bar & grill group on MeWe.

Run a business? Then you need to join this Apple service

Apple just gave smaller enterprises a chance to compete on a more equal basis with larger concerns with three nice improvements to Apple Business Connect: Business Caller ID, brand identity in Mail, and custom business logos for use with Tap to Pay.

Together, the three tools mean that smaller businesses — now including enterprises that do not work from a set location — can deliver a more professional-seeming degree of service. For example, a small plumbing company can show its logo and contact details when making a call to a customer’s iPhone, or attach its brand identity to emails and messages received by clients so they can more easily identify genuine communications.

The solution also makes life much harder for phone scammers, as it adds another barrier to prevent them pretending to be bona fide enterprises. 

What is Apple Business Connect?

Apple Business Connect appeared in 2023, supplementing then existing integrations with Apple Maps that let brick-and-mortar businesses make themselves visible. The service then let business owners claim, edit, and manage location place cards and customize what business information appears in Maps (or in services that use data drawn from Maps, including Siri). Spaces called Showcases let business owners display images, offer online ordering, and provide other information to help draw attention to their business.

Apple’s system also offers an Insights page that provides historical information about how, and how many times, customers have already found you. This provides you with aggregated insights into what customers sought as they found you, a heat map to show you approximately where your customers are based, and the number of views your existing listing (if one exists at all) already generates via Apple’s system.

What are the new features in Apple Business Connect?

The new features build on those tools and widen the service so that it can also be used to promote businesses that lack a physical location. Any verified business can now create a consistent brand and location presence, using the following tools:

  • Branded Mail: Businesses can display their brand name and logo in emails to customers, so they become more visible in Mail. Business users can sign up today, and the service will go live with the release of iOS 18.2.
  • Tap to Pay: The brand name and logo can also be made visible when accepting payments through Tap to Pay on iPhone, so customers know they’re making a payment to a trusted and verified business.
  • Business Caller ID: This feature means that when a business calls a customer’s iPhone, the business name, logo, and department will appear on the inbound call screen. This should help customers know which calls to respond to and help blunt the ongoing wave of annoying spam calls. This feature won’t be available until next year.

What are the benefits of Apple Business Connect?

The beauty of the service is that it is made available online and via Maps and supporting applications to over a billion people using iPads, iPhones, and Macs. Once a customer or potential customer gets to your business listing, they will find the information there easy to use and access, while your control of that listing lets you work to communicate the benefits of your business to that potential customer.

The added advantage of the Showcase section is that this can be tweaked to provide special offers, including one-time and time-limited offers, to help you win new customers once they reach your card. You can also monitor and optimize the performance of your listing and draw some SEO benefits from the existence of the information in the Apple ecosystem.

“We’re excited to offer all businesses — including those without a physical location — the ability to create a brand that appears across the Apple apps that over a billion people use every day,” David Dorn, Apple’s senior director of Internet Software and Services Product, said in a statement. “We designed Business Connect to empower businesses to present the best, most accurate information to Apple users. With today’s updates, we’re helping even more businesses reach customers, build trust, and grow.”

While an Apple Business Connect listing won’t necessarily transform your enterprise, it is free, simple, and far more likely to generate new business than the lack of any listing at all. In the future, these listings may become the basis of some kind of ad placement service within Maps.

How does my business join Apple Business Connect?

Access to the service has been widened to include owners of virtual, online, and service businesses, as well as the brick-and-mortar businesses it already supported.

Business owners can sign their operation up to Apple’s service using their existing Apple Account (as Apple ID is now called). They can also create a new Apple Account for their business to use when signing up for the service.

Signing up is a straightforward process:

  • Visit the Apple Business Connect website from any smartphone, desktop, or laptop.
  • Register using the relevant Apple ID.
  • Apple will verify the business.
  • Once verified, the business owner can claim any physical locations and begin updating and personalizing their place card.
  • Businesses can also manage their location presence at scale through listing management agencies like DAC Group, Rio SEO, SOCi, Uberall, and Yext.
  • The information is then made available via Maps, and through Apple and third-party apps that make use of data held in Maps.

Apple has provided extensive guidance to help you make use of Apple Business Connect.

Please follow me on LinkedInMastodon, or join me in the AppleHolic’s bar & grill group on MeWe.

Run a business? Then you need to join this Apple service

Apple just gave smaller enterprises a chance to compete on a more equal basis with larger concerns with three nice improvements to Apple Business Connect: Business Caller ID, brand identity in Mail, and custom business logos for use with Tap to Pay.

Together, the three tools mean that smaller businesses — now including enterprises that do not work from a set location — can deliver a more professional-seeming degree of service. For example, a small plumbing company can show its logo and contact details when making a call to a customer’s iPhone, or attach its brand identity to emails and messages received by clients so they can more easily identify genuine communications.

The solution also makes life much harder for phone scammers, as it adds another barrier to prevent them pretending to be bona fide enterprises. 

What is Apple Business Connect?

Apple Business Connect appeared in 2023, supplementing then existing integrations with Apple Maps that let brick-and-mortar businesses make themselves visible. The service then let business owners claim, edit, and manage location place cards and customize what business information appears in Maps (or in services that use data drawn from Maps, including Siri). Spaces called Showcases let business owners display images, offer online ordering, and provide other information to help draw attention to their business.

Apple’s system also offers an Insights page that provides historical information about how, and how many times, customers have already found you. This provides you with aggregated insights into what customers sought as they found you, a heat map to show you approximately where your customers are based, and the number of views your existing listing (if one exists at all) already generates via Apple’s system.

What are the new features in Apple Business Connect?

The new features build on those tools and widen the service so that it can also be used to promote businesses that lack a physical location. Any verified business can now create a consistent brand and location presence, using the following tools:

  • Branded Mail: Businesses can display their brand name and logo in emails to customers, so they become more visible in Mail. Business users can sign up today, and the service will go live with the release of iOS 18.2.
  • Tap to Pay: The brand name and logo can also be made visible when accepting payments through Tap to Pay on iPhone, so customers know they’re making a payment to a trusted and verified business.
  • Business Caller ID: This feature means that when a business calls a customer’s iPhone, the business name, logo, and department will appear on the inbound call screen. This should help customers know which calls to respond to and help blunt the ongoing wave of annoying spam calls. This feature won’t be available until next year.

What are the benefits of Apple Business Connect?

The beauty of the service is that it is made available online and via Maps and supporting applications to over a billion people using iPads, iPhones, and Macs. Once a customer or potential customer gets to your business listing, they will find the information there easy to use and access, while your control of that listing lets you work to communicate the benefits of your business to that potential customer.

The added advantage of the Showcase section is that this can be tweaked to provide special offers, including one-time and time-limited offers, to help you win new customers once they reach your card. You can also monitor and optimize the performance of your listing and draw some SEO benefits from the existence of the information in the Apple ecosystem.

“We’re excited to offer all businesses — including those without a physical location — the ability to create a brand that appears across the Apple apps that over a billion people use every day,” David Dorn, Apple’s senior director of Internet Software and Services Product, said in a statement. “We designed Business Connect to empower businesses to present the best, most accurate information to Apple users. With today’s updates, we’re helping even more businesses reach customers, build trust, and grow.”

While an Apple Business Connect listing won’t necessarily transform your enterprise, it is free, simple, and far more likely to generate new business than the lack of any listing at all. In the future, these listings may become the basis of some kind of ad placement service within Maps.

How does my business join Apple Business Connect?

Access to the service has been widened to include owners of virtual, online, and service businesses, as well as the brick-and-mortar businesses it already supported.

Business owners can sign their operation up to Apple’s service using their existing Apple Account (as Apple ID is now called). They can also create a new Apple Account for their business to use when signing up for the service.

Signing up is a straightforward process:

  • Visit the Apple Business Connect website from any smartphone, desktop, or laptop.
  • Register using the relevant Apple ID.
  • Apple will verify the business.
  • Once verified, the business owner can claim any physical locations and begin updating and personalizing their place card.
  • Businesses can also manage their location presence at scale through listing management agencies like DAC Group, Rio SEO, SOCi, Uberall, and Yext.
  • The information is then made available via Maps, and through Apple and third-party apps that make use of data held in Maps.

Apple has provided extensive guidance to help you make use of Apple Business Connect.

Please follow me on LinkedInMastodon, or join me in the AppleHolic’s bar & grill group on MeWe.

Trump thinks Google split would weaken US against China

The potential split up of Google that’s been proposed by the US Department of Justice (DOJ) could weaken the company, and thus the position of the US in its tech war with China, said former President Donald Trump, who suggested he may not break up the company if he wins the presidency again in November.

In comments made while speaking Tuesday at an event with Bloomberg News during a meeting of the Economic Club of Chicago, Trump said, “China is afraid of Google,” according to a report of the event in the New York Times. He went on to wonder whether splitting Google would “destroy” it, and thus also diminish the US competitively against China. The US and China are at war over tech supremacy, and the US has imposed trade restrictions on the export of technology to the country.

Trump’s comments are somewhat ironic, given that it was his administration that brought an antitrust suit against Google in 2020, weeks before the presidential election. The DOJ argued at the time that Google had illegally maintained a monopoly in the online search business by paying companies like Apple to make it the default search engine on smartphones and in web browsers.

Last week, the notion that Google would be split up became more realistic after the release of a proposal by the DOJ, which said it “is considering behavioral and structural remedies that would prevent Google from using products such as Chrome, Play, and Android to advantage Google search and Google search-related products and features … over rivals or new entrants,” according to a court filing.

The department said that Google’s longstanding control of the Chrome browser, with its preinstalled Google search default, “significantly narrows the available channels of distribution and thus disincentivizes the emergence of new competition.”

The DOJ also said it would target Google’s revenue-sharing agreements with device makers and telecom companies that spurred the case in the first place in its remedies. These deals have kept Google as the default search engine on the vast majority of devices globally, effectively blocking competitors from gaining market share.

Google did not immediately respond to a request for comment Wednesday, either on Trump’s remarks, or on its position on the DOJ proposal.

Two Googles better than one?

That split now seems more likely if Vice President Kamala Harris wins the upcoming election, as Democratic administrations traditionally have been on the side of consumer protection and thus splitting up companies with too much power, noted Brad Shimmin, chief analyst, AI and data analytics, at Omdia. Republicans, on the other hand, tend to favor letting large corporations with monopoly market shares remain as they are, he said.

Shimmin and other experts said a split like the one that the DOJ has proposed would offer consumers and enterprises more choice in terms of which technology they use and/or bundle with products. “I think that capitalism thrives upon a bit of chaos and diversity,” he said, adding that breaking up Google would be a win for consumer protection.

“Anytime you have a very solid position with a dominant player, it really quells innovation and quells enrichments, and you end up with a zero-sum game,” he said. That’s because once a company has a dominant position that can’t be challenged, there is little accountability for product and/or service quality, so “companies simply test the bounds of tolerance” with their customers, Shimmin said.

Power corrupts; regulation corrects

While Trump might favor ensuring Google plays fair instead of breaking up the company, according to his comments reported by the Times, this may not be enough to encourage fair competition, noted another industry expert.

“The fundamental problem with big tech is the economic perversities of monopoly power,” said John Bambenek, president at Bambenek Consulting. “Sure, regulation can help, but if the problem is too extreme, splitting companies up is the only solution to maintain viable capitalism.”

Indeed, capitalism always runs the risk of one company playing the fair market game better than others, which means that regulators sometimes need to step in to rebalance the system. This doesn’t mean the US will lose its edge against global competitors like China, even if that country has more control over its technology development due to its government structure, Bambenek said.

“Communist and autocratic economies, of course, take a different approach,” he said. “However, I still believe we can have both a free market with competition and still be innovative and maintain our tech dominance.”

AI isn’t really that smart yet, Apple researchers warn

While we wait for the Age Of Apple Intelligence, it may be worth considering a recent Apple research study that exposes critical weaknesses in existing artificial intelligence models.

Apple’s researchers wanted to figure out the extent to which LLMs such as GPT-4o, Llama, Phi, Gemma, or Mistral can actually engage in genuine logical reasoning to reach their conclusions/make their recommendations. 

The study shows that, despite the hype, LLMs (large language models) don’t really perform logical reasoning — they simply reproduce the reasoning steps they learn from their training data. That’s quite an important admission.

This is what Apple’s researchers found about AI

“Current LLMs are not capable of genuine logical reasoning; instead, they attempt to replicate the reasoning steps observed in their training data,” the Apple team said. 

They found that while these models may seem to show logical reasoning, even the slightest of changes in the way a query was worded could lead to very different answers. “The fragility of mathematical reasoning in these models [shows] that their performance significantly deteriorates as the number of clauses in a question increases,” they warned. 

In an attempt to overcome the limitations of existing tests, Apple’s research team introduced GSM-Symbolic, a benchmarking tool designed to assess how effectively AI systems reason. 

Not-so-smart smart bots

The research does show some strength in the models that are available today. For example, ChatGPT-4o still achieved a 94.9% accuracy rate in tests, though that rate dropped significantly when researchers made the problem more complex. 

That’s good so far as it goes, but the success rate nearly collapsed — down as much as 65.7% — when researchers modified the challenge by adding “seemingly relevant but ultimately inconsequential statements.” 

Those drops in accuracy reflect the limitation inherent within current LLM models, which still basically rely on pattern matching to achieve results, rather than making use of any true logical reasoning. That means these models “convert statements to operations without truly understanding their meaning,” the researchers said.

Commenting on Apple’s research, Gary Marcus, a scientist, author, AI critic, and professor of psychology and neural science at NYU, wrote: “There is just no way you can build reliable agents on this foundation, where changing a word or two in irrelevant ways or adding a few bit of irrelevant info can give you a different answer.” 

Professor Marcus also pointed to some other tasty hints that Apple’s findings are correct, including an Arizona State University analysis that shows LLM performance declines as problems become greater and the inability of chatbots to play chess without making illegal moves.

What about human oversight?

All the same, the high accuracy displayed when using these machines for more conventionally framed problems suggests that, while fragile, AI will be of use as an adjunct to human decision-making.

At the very least, the data suggests that it is unwise to place total trust in the technology, as there is a tendency to failure when the underlying logic the models derive during training is stretched. It seems that AI doesn’t know what it is doing and lacks the degree of self-criticism it takes to spot a mistake when it is made.

Of course, this lack of logical coherence may be great news for some AI evangelists who frequently deny that AI deployment will cost jobs.

Why? 

Because it provides an argument that humans will still be required to oversee the application of these intelligent machines. But those skilled human operators capable of spotting logical errors before they are put into action will probably need different skills than those used by the humans AI moves aside.

Move fast, break all the things

Writing in an extensive social media post explaining the report, Apple researcher Mehrdad Farajtabar warned:

“Understanding LLMs’ true reasoning capabilities is crucial for deploying them in real-world scenarios where accuracy and consistency are non-negotiable — especially in safety, education, health care and decision making systems. Our findings emphasize the need for more robust and adaptable evaluation methods. Developing models that move beyond pattern recognition to true logical reasoning is the next big challenge for the AI community.”

I think there is another challenge as well. Apple’s research team perhaps inadvertently showed that existing models simply apply the kind of logic they have been trained to use.

The looming problem with that is the extent to which the logic chosen for use when training those models may reflect the limitations and prejudices of those who pay for the creation of those models. As those models are then deployed in the real world, this implies that future decisions taken by those models will maintain the flaws (ethical, moral, logical, or otherwise) inherent in the original logic.

Baking those weaknesses into AI systems used internationally on a day-to-day basis may end up strengthening prejudice while weakening the evidence for necessary change. 

Garbage out

To a great extent, even within recent AI draft regulations, these big arguments remain completely unresolved by starry-eyed governments seeking elusive chimeras of economic growth in an age of existentially challenging crisis-driven change. 

If nothing else, Apple’s teams have shown the extent to which current belief in AI as a panacea for all evils is becoming (like that anti-Wi-Fi amulet currently being sold by one media personality) a new tech faith system, given how easily a few query tweaks can generate fake results and illusion. 

In the end, it really shouldn’t be controversial to think that we don’t want AI systems in charge of public transportation (including robotaxis) to end up having accidents merely because the sensors picked up confusing data that their inherent model just couldn’t figure out. 

In a world of constant possibility, unexpected challenge is normal, and garbage in does, indeed, become garbage out. Perhaps we should be more deliberate in the application of these new tools? The public certainly seems to think so.

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