Month: January 2025

AI PCs — get the latest news and insights

Virtually every aspect of technology has been affected, and potentially improved, by artificial intelligence (AI). PCs are no exception. While the meaning of “AI PC” is still evolving, it generally refers to a computer specifically designed to excel at AI-powered tasks. These beefed-up computers typically feature: 

  • High-end CPUs and GPUs to handle the demanding computational requirements of AI applications such as AI assistants that automate tasks, schedule meetings, answer emails, and provide personalized recommendations and data analysis and visualization.
  • Dedicated AI accelerators like Neural Processing Units (NPUs). These specialized chips are optimized for AI tasks such as machine learning, deep learning, and natural language processing. 
  • Pre-installed AI-powered software such as AI assistants (like Microsoft Copilot), creative tools, and AI-enhanced productivity applications. 

Will AI PCs play a big role in 2025 and beyond?

As AI becomes more integrated into daily use, the demand for powerful computers capable of handling AI workloads will grow and provide new levels of productivity by automating tasks, generating creative content, and providing intelligent assistance.  AI PCs are also designed to improve the user experience with AI-powered features like voice assistants, intelligent search, and personalized recommendations to enhance the overall user experience.

Key players in the AI PC market

  • Intel is building CPUs with built-in AI acceleration capabilities.  
  • AMD is heavily investing in AI-powered processors with its Ryzen AI processors designed for AI-driven experiences. 
  • Nvidia, arguably the leader in GPU technology,  continues to drive AI performance with its powerful processors. 
  • And Qualcomm’s Snapdragon processors, which allow for on-device AI processing. are increasingly integrated into Windows PCs.

Related AI PC coverage

How soon will AI PCs replace traditional PCs in the enterprise?


Sept. 25, 2024: There’s much anticipation among enterprises and consumers alike for AI PCs, However, as with any new technology, it’s unclear when AI PCs will finally have their moment. Gartner forecasts that 43 million AI PCs will be shipped in 2024. IDC predicts even more — 57 million units — will be shipped in 2024. And by 2028, AI PCs will represent 92% of all PC shipments worldwide.

What does Qualcomm’s interest in buying Intel’s chip design business mean for the future of PCs?


Sept. 11, 2024: Qualcomm, Intel, AMD, and Apple have been in a fierce battle for domination of the chip market for AI PCs, which are touted as the future of computing. Further ramping up competition in this fiery landscape, Qualcomm has reportedly explored buying portions of Intel’s design business, most notably client PC design, as Intel looks to spin off units ahead of an upcoming board meeting, anonymous sources told Reuters.

Copilot+ AI PCs are finally here. You don’t want one — yet


July 9, 2024: The AI hype keeps on coming. The latest news is the arrival of an entirely new line of Windows computers, Copilot+ PCs, which are specifically designed with AI in mind. Microsoft claims they’ll dramatically speed up AI, offer new features unavailable to other PCs, and deliver improved battery life. The new machines point the way to the future of Windows and of AI.

Microsoft’s Copilot+ AI PCs: Still a privacy disaster waiting to happen

June 12, 2024: Many security pros say Microsoft is opening a Pandora’s Box with its AI-powered Copilot+ Windows PCs. Microsoft argues those new PCs, available as of June 18, will make it easy for users to find files and remember things you’ve done on your computer using the new Recall feature, which takes screenshots, stores them in a database, and uses AI to help you find and use whatever you want. Despite warnings by security pros, Microsoft claims rock-solid security is baked directly into the new feature.

Review: The M4 iPad Pro — an amazing AI PC

May 17, 2024: The M4 iPad Pro is designed to provide the best possible performance thanks to the M4 chip inside. Apple suggests it needed to use this processor because it wanted to make the iPad Pro thin and to drive the amazing display. The move to M4 also means you get a huge leap in processor performance (1.5x faster than the last model) and graphics (4x faster rendering). Deploying this chip means the iPad Pro with M4 could become the world’s ultimate AI-driven tablet.

Enterprises want AI PCs, just not yet

April 23, 2024: While the employee benefits of using an AI PC are intriguing, they may not be enough to convince IT buyers to go all in just yet. Despite the enthusiasm generated  by advanced AI-driven functionalities, enterprises are expected to adopt a more measured approach over the next year, according to Forrester.

Microsoft is holding back the ‘AI PC’ revolution

March 13, 2024: The PC industry has a big problem. And it’s not hardware makers’ fault — it’s Microsoft’s responsibility. The hardware is here: Intel, AMD, Nvidia, and PC makers have delivered on their end. Now, everyone is waiting for Microsoft to catch up and make Windows truly shine on these AI PCs. Can the company deliver something compelling in time?

Dell ramps up ‘AI PC’ plans with Latitude and Precision refresh

Feb. 27, 2024: Dell unveiled a range of new laptops and PCs featuring neural processing units (NPUs) designed to run AI workloads on-device for improved video call quality and better laptop battery life.  Dell is one of several hardware vendors looking to benefit from growing interest in AI PCs.

Before you buy a Windows 11 AI PC, read this

Jan. 17, 2024: AI PCs were everywhere at CES 2024, and companies like Intel, AMD, NVIDIA, and Qualcomm are all touting how great their hardware is at running AI tasks.  But since these “AI PCs are already on shelves and you can buy them before CES 2024, we need to cut through the hype and focus on what you’re getting for your money. They might one day deliver a lot of cool features — just not yet.”

AI PCs — get the latest news and insights

Virtually every aspect of technology has been affected, and potentially improved, by artificial intelligence (AI). PCs are no exception. While the meaning of “AI PC” is still evolving, it generally refers to a computer specifically designed to excel at AI-powered tasks. These beefed-up computers typically feature: 

  • High-end CPUs and GPUs to handle the demanding computational requirements of AI applications such as AI assistants that automate tasks, schedule meetings, answer emails, and provide personalized recommendations and data analysis and visualization.
  • Dedicated AI accelerators like Neural Processing Units (NPUs). These specialized chips are optimized for AI tasks such as machine learning, deep learning, and natural language processing. 
  • Pre-installed AI-powered software such as AI assistants (like Microsoft Copilot), creative tools, and AI-enhanced productivity applications. 

Will AI PCs play a big role in 2025 and beyond?

As AI becomes more integrated into daily use, the demand for powerful computers capable of handling AI workloads will grow and provide new levels of productivity by automating tasks, generating creative content, and providing intelligent assistance.  AI PCs are also designed to improve the user experience with AI-powered features like voice assistants, intelligent search, and personalized recommendations to enhance the overall user experience.

Key players in the AI PC market

  • Intel is building CPUs with built-in AI acceleration capabilities.  
  • AMD is heavily investing in AI-powered processors with its Ryzen AI processors designed for AI-driven experiences. 
  • Nvidia, arguably the leader in GPU technology,  continues to drive AI performance with its powerful processors. 
  • And Qualcomm’s Snapdragon processors, which allow for on-device AI processing. are increasingly integrated into Windows PCs.

Related AI PC coverage

How soon will AI PCs replace traditional PCs in the enterprise?


Sept. 25, 2024: There’s much anticipation among enterprises and consumers alike for AI PCs, However, as with any new technology, it’s unclear when AI PCs will finally have their moment. Gartner forecasts that 43 million AI PCs will be shipped in 2024. IDC predicts even more — 57 million units — will be shipped in 2024. And by 2028, AI PCs will represent 92% of all PC shipments worldwide.

What does Qualcomm’s interest in buying Intel’s chip design business mean for the future of PCs?


Sept. 11, 2024: Qualcomm, Intel, AMD, and Apple have been in a fierce battle for domination of the chip market for AI PCs, which are touted as the future of computing. Further ramping up competition in this fiery landscape, Qualcomm has reportedly explored buying portions of Intel’s design business, most notably client PC design, as Intel looks to spin off units ahead of an upcoming board meeting, anonymous sources told Reuters.

Copilot+ AI PCs are finally here. You don’t want one — yet


July 9, 2024: The AI hype keeps on coming. The latest news is the arrival of an entirely new line of Windows computers, Copilot+ PCs, which are specifically designed with AI in mind. Microsoft claims they’ll dramatically speed up AI, offer new features unavailable to other PCs, and deliver improved battery life. The new machines point the way to the future of Windows and of AI.

Microsoft’s Copilot+ AI PCs: Still a privacy disaster waiting to happen

June 12, 2024: Many security pros say Microsoft is opening a Pandora’s Box with its AI-powered Copilot+ Windows PCs. Microsoft argues those new PCs, available as of June 18, will make it easy for users to find files and remember things you’ve done on your computer using the new Recall feature, which takes screenshots, stores them in a database, and uses AI to help you find and use whatever you want. Despite warnings by security pros, Microsoft claims rock-solid security is baked directly into the new feature.

Review: The M4 iPad Pro — an amazing AI PC

May 17, 2024: The M4 iPad Pro is designed to provide the best possible performance thanks to the M4 chip inside. Apple suggests it needed to use this processor because it wanted to make the iPad Pro thin and to drive the amazing display. The move to M4 also means you get a huge leap in processor performance (1.5x faster than the last model) and graphics (4x faster rendering). Deploying this chip means the iPad Pro with M4 could become the world’s ultimate AI-driven tablet.

Enterprises want AI PCs, just not yet

April 23, 2024: While the employee benefits of using an AI PC are intriguing, they may not be enough to convince IT buyers to go all in just yet. Despite the enthusiasm generated  by advanced AI-driven functionalities, enterprises are expected to adopt a more measured approach over the next year, according to Forrester.

Microsoft is holding back the ‘AI PC’ revolution

March 13, 2024: The PC industry has a big problem. And it’s not hardware makers’ fault — it’s Microsoft’s responsibility. The hardware is here: Intel, AMD, Nvidia, and PC makers have delivered on their end. Now, everyone is waiting for Microsoft to catch up and make Windows truly shine on these AI PCs. Can the company deliver something compelling in time?

Dell ramps up ‘AI PC’ plans with Latitude and Precision refresh

Feb. 27, 2024: Dell unveiled a range of new laptops and PCs featuring neural processing units (NPUs) designed to run AI workloads on-device for improved video call quality and better laptop battery life.  Dell is one of several hardware vendors looking to benefit from growing interest in AI PCs.

Before you buy a Windows 11 AI PC, read this

Jan. 17, 2024: AI PCs were everywhere at CES 2024, and companies like Intel, AMD, NVIDIA, and Qualcomm are all touting how great their hardware is at running AI tasks.  But since these “AI PCs are already on shelves and you can buy them before CES 2024, we need to cut through the hype and focus on what you’re getting for your money. They might one day deliver a lot of cool features — just not yet.”

Appeals court blocks return of US net neutrality rules for ISPs

The reintroduction of neutrality rules for network providers is looking increasingly unlikely, at least for the next five years, after a US appeals court blocked efforts by the US Federal Communications Commission (FCC) to reinstate them.

The US Court of Appeals for the Sixth Circuit court upheld its earlier stay on the FCC’s May 2024 Safeguarding and Securing the Open Internet Order, effectively pausing the policy’s return.

The net neutrality rules require that providers of telecommunications services treat all traffic equally, but give providers of information services more freedom to filter or prioritize what they transmit. The FCC’s view on whether internet service providers (ISPs) provide telecommunications or information services has flip-flopped over the years.

Originally, the FCC classified ISPs as information services, exempt from the most stringent rules, but under the Obama administration it shifted position to treat them as telecommunications services. During President Trump’s first term of office his appointee as FCC chairman, Ajit Pai, reversed that shift — only for President Biden’s appointee, Jessica Rosenworcel, to attempt to bring ISPs once again under the net neutrality provisions.

That move foundered on January 2 with the appeals court’s ruling.

“We hold that Broadband Internet Service Providers offer only an ‘information service’ […], and therefore, the FCC lacks the statutory authority to impose its desired net-neutrality policies through the ‘telecommunications service’ provision of the Communications Act,” the court order read. “Nor does the Act permit the FCC to classify mobile broadband — a subset of broadband Internet services — as a ‘commercial mobile service’ […] and then similarly impose net-neutrality restrictions on those services,” the order stated. “We therefore grant the petitions for review and set aside the FCC’s Safeguarding Order.”

The appeals court based its argument, in part, on the ending of the so-called Chevron deference principle. This principle, which once required courts to defer to agency interpretations of ambiguous laws, was ended by a US Supreme Court ruling in June 2024, and has widespread regulatory consequences for IT departments.

With Rosenworcel’s term of office drawing to a close, it seems unlikely that the FCC will continue to pursue the reinstatement of net neutrality rules for ISPs. Trump’s pick as her replacement, Brendan Carr, favors market-led innovation over federal oversight.

Implications for enterprises

With net neutrality off the table for now, enterprises face an unregulated internet landscape that could favor large ISPs. ISPs can legally prioritize or throttle specific traffic, forcing businesses to pay premiums for reliable, high-speed access to cloud services, SaaS applications, or online collaboration tools. Without rules preventing practices like throttling or prioritizing traffic, companies reliant on stable, fast internet connections may face increased operational costs.

The absence of net neutrality is particularly concerning for smaller businesses. These businesses may struggle to compete if ISPs offer premium services to larger firms at higher prices. The lack of affordable, equitable access also risks disrupting digital transformation plans across industries.

For enterprises, the Sixth Circuit’s ruling is a clarion call to adapt to an increasingly market-driven internet landscape. It underscores the growing importance of proactively securing reliable and cost-effective internet services, as policy uncertainty looms over digital commerce and operations.

A longer timeline for reinstatement

The court’s ruling suggests net neutrality rules return will remain stalled for at least the duration of the Trump administration. As President-elect Donald Trump prepares to take office, his administration is expected to maintain the deregulatory trajectory set under the Biden administration. Trump has aligned with Carr’s market-driven vision, opposing federal oversight of ISP practices.

Analysts predict that with Trump’s re-election priorities, policies like the suspended FCC ruling will take a backseat to broader economic goals. The absence of net neutrality for another five years is all but assured.

Broader implications: a geopolitical lens

The absence of net neutrality also carries global implications. The US decision sets a precedent for other nations grappling with the balance between regulatory oversight and market freedom. In regions where state-controlled internet infrastructure dominates, the delay in net neutrality restoration in the US may limit policy inspiration for protecting smaller stakeholders in the internet economy.

This context places additional pressure on US enterprises that compete globally. Their ability to innovate, streamline operations, and scale may be hampered without equitable internet access.

Appeals court blocks return of US net neutrality rules for ISPs

The reintroduction of neutrality rules for network providers is looking increasingly unlikely, at least for the next five years, after a US appeals court blocked efforts by the US Federal Communications Commission (FCC) to reinstate them.

The US Court of Appeals for the Sixth Circuit court upheld its earlier stay on the FCC’s May 2024 Safeguarding and Securing the Open Internet Order, effectively pausing the policy’s return.

The net neutrality rules require that providers of telecommunications services treat all traffic equally, but give providers of information services more freedom to filter or prioritize what they transmit. The FCC’s view on whether internet service providers (ISPs) provide telecommunications or information services has flip-flopped over the years.

Originally, the FCC classified ISPs as information services, exempt from the most stringent rules, but under the Obama administration it shifted position to treat them as telecommunications services. During President Trump’s first term of office his appointee as FCC chairman, Ajit Pai, reversed that shift — only for President Biden’s appointee, Jessica Rosenworcel, to attempt to bring ISPs once again under the net neutrality provisions.

That move foundered on January 2 with the appeals court’s ruling.

“We hold that Broadband Internet Service Providers offer only an ‘information service’ […], and therefore, the FCC lacks the statutory authority to impose its desired net-neutrality policies through the ‘telecommunications service’ provision of the Communications Act,” the court order read. “Nor does the Act permit the FCC to classify mobile broadband — a subset of broadband Internet services — as a ‘commercial mobile service’ […] and then similarly impose net-neutrality restrictions on those services,” the order stated. “We therefore grant the petitions for review and set aside the FCC’s Safeguarding Order.”

The appeals court based its argument, in part, on the ending of the so-called Chevron deference principle. This principle, which once required courts to defer to agency interpretations of ambiguous laws, was ended by a US Supreme Court ruling in June 2024, and has widespread regulatory consequences for IT departments.

With Rosenworcel’s term of office drawing to a close, it seems unlikely that the FCC will continue to pursue the reinstatement of net neutrality rules for ISPs. Trump’s pick as her replacement, Brendan Carr, favors market-led innovation over federal oversight.

Implications for enterprises

With net neutrality off the table for now, enterprises face an unregulated internet landscape that could favor large ISPs. ISPs can legally prioritize or throttle specific traffic, forcing businesses to pay premiums for reliable, high-speed access to cloud services, SaaS applications, or online collaboration tools. Without rules preventing practices like throttling or prioritizing traffic, companies reliant on stable, fast internet connections may face increased operational costs.

The absence of net neutrality is particularly concerning for smaller businesses. These businesses may struggle to compete if ISPs offer premium services to larger firms at higher prices. The lack of affordable, equitable access also risks disrupting digital transformation plans across industries.

For enterprises, the Sixth Circuit’s ruling is a clarion call to adapt to an increasingly market-driven internet landscape. It underscores the growing importance of proactively securing reliable and cost-effective internet services, as policy uncertainty looms over digital commerce and operations.

A longer timeline for reinstatement

The court’s ruling suggests net neutrality rules return will remain stalled for at least the duration of the Trump administration. As President-elect Donald Trump prepares to take office, his administration is expected to maintain the deregulatory trajectory set under the Biden administration. Trump has aligned with Carr’s market-driven vision, opposing federal oversight of ISP practices.

Analysts predict that with Trump’s re-election priorities, policies like the suspended FCC ruling will take a backseat to broader economic goals. The absence of net neutrality for another five years is all but assured.

Broader implications: a geopolitical lens

The absence of net neutrality also carries global implications. The US decision sets a precedent for other nations grappling with the balance between regulatory oversight and market freedom. In regions where state-controlled internet infrastructure dominates, the delay in net neutrality restoration in the US may limit policy inspiration for protecting smaller stakeholders in the internet economy.

This context places additional pressure on US enterprises that compete globally. Their ability to innovate, streamline operations, and scale may be hampered without equitable internet access.

Apple needs good AI acquisition hires

When it comes to artificial intelligence development, Apple seems more interested than usual in seeking out good acquisition targets, potentially building on the small acquisitions it makes most months. The company has, in fact, led the industry when it comes to strategic AI acquisitions since 2023.

Why? Because it must.

And the reason is pretty straightforward: the company is putting huge resources into Apple Intelligence development, but it can’t get the staff it needs for the big push.

It takes a village

A quick glance at Apple’s recruitment website today revealed that it currently has 399 open roles in its machine learning and AI teams. That’s almost enough people to form a small village.

Apple’s search for villages of AI professionals isn’t unique; everybody’s doing it. OpenAI lists 149 jobs. Google has 277 machine learning jobs. One year ago, AI accounted for 27% of all open UK tech roles. Given that the hype and expectations in the sector have only grown since then, it’s hard to believe there’s been any decline in demand.

What’s driving this is that as the number of potential AI implementations grows, so does the demand for workers to build them. Large, small, and medium-sized players across enterprise tech share the need. 

They aren’t just being greedy. They understand the huge strategic imperative behind the AI evolution.

Nations, technology companies, a growing number of enterprises, government organizations, and start-ups are all competing to recruit the best staff. They know that, “we are at a tipping point in business and society where AI will revolutionize how we work, live and interact at scale,” Mohamed Kande, global chair for PricewaterhouseCoopers International, explained last year.

More jobs, few people

Yet they recognize that as ever more processes get digitized, the demand for people with experience will become a hindrance to AI industry development because that demand is not being met.

As McKinsey explained last year: “Our survey of 3.5 million job postings in these tech trends found that many of the skills in greatest demand have less than half as many qualified practitioners per posting as the global average.”

And yet the World Economic Forum predicts AI will create 97 million new jobs by the end of the year.

Like everything else, the global race for brains to build AI is, of course, made a whole lot harder by trade embargoes, and ever-increasing international tensions. The ever-evolving regulatory landscape forms another barrier to industry growth. The same skills shortfall exists across other critical tech areas, too: edge, cloud, quantum computing, data process management, analytics, CSR. As these sectors grow exponentially, the skills gap continues to widen. 

So, if you can’t recruit the talent, what do you do? 

If you can’t hire it, buy it

Globally, there were 245 AI-related industry acquisitions in Q1 2024 alone, said McKinsey. Apple, then, is right in the thick of it all with the acquisition of numerous AI startups in 2023 and its famous purchase of Darwin AI and at least three other AI-related firms last year (including Drishti, Mayday Labs, and Datakalab).

The company tends to be tight-lipped when making acquisitions, so it might well have secured even more companies we just don’t know about. We only know of the IP purchase from Mayday Labs as a result of an EU filing.

The thing is, this is all about scale. That means that even if Apple does recruit that village of AI experts, the acceleration in demand for AI is going to continue, and it will probably need to recruit a second village full a few weeks later. Again, it won’t be alone. That need for skill is an imperative forcing tech firms (most likely including OpenAI, and certainly including Apple) to focus their efforts on specific goals when building new generative AI (genAI) services. While effective management within scarcity has always been par for the course — Apple is really good at this — those companies who best approach development within those constraints will be best placed to make it all the way to that looming AI mountain and climb to the top. 

All the same, to outsiders focused on AI-related hype, the reality is that the challenges facing industry evolution mean innovation will soon begin to seem incremental, rather than revolutionary, as the “move fast, break things,” approach is replaced by a more business-like, objective, and slow strategic resource allocation-driven approach. Those who break through the noise to deliver the highest value tools and services will be those that win this AI space race.

As long as they can get the staff.

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For Apple IT admins, the new year means it’s a good time to upskill

Continuing education has always been important for IT professionals, but the need to keep your skill set up to date is now more important than ever. 

While it’s easy to look to enterprise vendors — or independent operations such  CompTIA — as sources for training and certification, the options for IT pros tasked with managing Macs, iPhones, and other Apple devices aren’t as well-known. But there are plethora of resources out there, if you know where to look.

Apple’s own resources

Obviously, the first place to look for training is directly from Apple, which maintains multiple resources for IT professionals — including a couple of certifications. Here’s a rundown of those you should know about.

WWDC

Let’s start with the one everyone knows about, which is Apple’s Worldwide Developers Conference (WWDC) held every June. The event has become an Apple keynote event in its own right, and while most of the content is intended for Apple developers, it always includes at least a few sessions for IT pros; the exact number  varies each year, but the “What’s New in Managing Apple Devices” is a perennial option. Some years there are several others, such as when Apple unveiled declarative device management or sign in with Apple at work, or when the company opened up about how to use Managed Apple accounts in your organization. 

The topics vary, but they’re almost always a must-have option to explore every year. 

  • Apple Developer Resources. Apple makes loads of additional information available to its developer community. Again, much of it isn’t strictly IT-focused, but there are a surprising number of useful references — if you’re willing to do some digging. These include:
  • Device Management — This is the resource on how to manage Apple devices. There are overviews and detailed descriptions of mobile device management (MDM) payloads and everything in between.
  • What’s new in Apple platform deployment — As the name suggests, this is also a must-know resource, because it covers the basic information about how to deploy Apple devices at scale across all of the company’s device lineup.
  • ManagedAppDistribution — This is used for managing apps once you’ve enrolled and begun to deploy apps across your fleet.
  • AppleSeed for IT — This is where you set up and manage the testing of Apple’s beta programs within your organization. I’ve more than once noted how partnering with adventurous employees can help you more effectively test and plan for upcoming releases; this is the place to get started.
  • Apple Business Essential user guide — For small or medium-size businesses (SMBs), Apple offers an in-house device management solution called Apple Business Essentials. For IT pros new to Apple devices, this is a great starting place, regardless of the size of your organization and it serves as a stepping stone to Apple Business Manager, which all larger organizations and MDM solutions will require. 
  • Apple Training — Apple doesn’t offer the breadth of IT training and certification it once did (and that other enterprise players continue to offer). Regardless, the company does offer significant training resources. These break down into developer training (as a class with no certification and intended for budding developers, enterprise or not) and IT training.  For IT training there are four categories, only two of which offer certifications. The first two — device support and deployment training — are the ones for which Apple provides study materials and related exercises as well as a certification exam that can be proctored online. The other two — Mac Security Compliance and Apple Business Essentials — are incredibly useful courses (the latter is especially important for SMBs) but don’t come with a certification exam or credential attached. 
  • Apple developer documentation and support — Again, Apple’s developer documentation is well worth studying, but its developer support forums (and support forums) focused on the enterprise community are also important resources.

MDM and cloud vendor resources

Although Apple provides incredible device and user management capabilities across its platforms, implementing them largely requires working with one or more MDM vendors — including JAMFKandji, Microsoft, VMWare, FleetJumpCloud and SimpleMDM, to name a few. 

There are two aspects to consider: the vendor that will actually be providing the management tools and the cloud-based identity management with which they’ll need to federate (generally from Microsoft or Google, but potentially also from companies like PingIdentity and OAuth). 

Into this mix, add the range of managed service providers, consultants, and trainers that are often part of the selection, deployment and management of enterprise systems — including those focused on Apple IT. 

Although the exact resources and guidance will often be dictated but your vendor relationships and infrastructure, many websites – vendors, MSPs, and others – offer an amazing wealth of information that is freely available. 

Vendor certifications

Just as Apple offers its own certifications, so do most MDM vendors that work with the company. Some of these are very in-depth and product-specific; others are broader and focused on integrating various enterprise and cloud solutions to achieve a secure, managed environment. 

  • CompTIA – CompTIA is an industry trade group that offers many vendor-agnostic enterprise certifications. That list doesn’t include a certification specific to Apple, but it does include several that any Apple IT pro should consider – Mobility+ being the most Apple/MDM-focused. 
  • The Mac Admins Foundation — One of the most wide-ranging resources for Apple IT pros is the Mac Admins Foundatation, a nonprofit focused on providing resources to the Apple IT community. Its offerings break down largely into a handful of key resources. The first is the MacAdmins slack channel which is probably the biggest community for learning and sharing Apple IT knowledge on the planet. Alongside this is the Mac Admins Open Source Project on GitHub and the Mac Admins Podcast. 
  • The Mac Admins and Mac SysAdmin conferences — There are two major annual conferences that combined provide the biggest resource available to Apple IT pros whether they can attend or not. These are the Mac Admins Conference, held every summer in Pennsylvania, and the Mac SysAdmin conference, which takes place each fall in Sweden. Both conferences (and the vendors and presenters involved with them) put virtually all of the content online for free access, either as videos or slide decks or additional documentation from specific sessions. Don’t underestimate how useful these events and their content are as resources. 

Vendor user conferences 

I’ve already highlighted the resources vendors can offer in terms of documentation and certification, but many also have their own user and/or developer conferences. The best-known is probably JAMF’s annual JNUC conference (typically in mid-to-late fall), but Microsoft and VMWare events (those focused on mobile and others) are also worth researching.

In general, vendors make conference content freely available and there’s value exploring it, even if it comes from a company whose products you’re not planning to use. 

Online blogs, newsletters and podcasts

It often seems like many IT pros charged with managing Apple hardware sort of stumble onto the extensive range of online blogs, columns, newsletters, and podcasts that are out there; some come from vendors, but many admins and authors provide great insights into how best to use all of these technologies on a daily basis.  It’s impossible for me to cover all of these additional sources, but the following is a list of those I subscribe to and find the most useful. 

Working from the office means a pay cut

In recent months, companies have been forcing workers back into the office with increasing frequency. Annoyingly, many of these are big tech businesses that can most easily enable their workers to work remotely.

This trend, likely to continue in 2025, costs workers real money. As Washington Post columnist Catherine Rampell succinctly pointed out: “Return-to-office mandates are, effectively, an invisible pay cut.

Sure, it doesn’t show up as a line on your pay stub, but you save real money when you work from home. You no longer have an hour-long commute to work and all the costs that come with it. You can also choose to live (and work) somewhere far less expensive — anywhere with a decent Internet connection. 

All this adds up to serious cash savings. 

How much? Well, the numbers vary from person to person and job to job, but American workers value working from home — even two or three days a week — at an estimated 8% of their pay.

According to Nicholas Bloom, a Stanford University economist and remote-work researcher, more educated workers and those with kids at home value working from home even more. They equate the option is worth up to 15% of their salary. 

Actually, the parents are underestimating how much childcare costs. According to the most recent survey from Care, a child care site, respondents spent 24% of their household income on childcare. Even cutting a few hours from that is a big savings. 

It’s not just workers who see savings. That commute savings? A National Bureau of Economic Research (NBER) study in 2023 found that cutting down on commute time remotely saves employees, on average, 72 minutes each day. In turn, employees return 40% of that time to their employer.

Let’s get to the bottom line. One Stanford study showed that remote employees were 22% more productive than their stay-in-the-office colleagues. And Global Workplace Analytics estimates that “organizations save an average of $11,000 per year per part-time telecommute, or 21% higher profitability.”

Why? There are lots of reasons. Remote workers are happier workers, for instance. One study found that 65% of remote workers were “extremely satisfied” with their jobs, compared to 34% of office-based employees.

Other studies show similar results. A YouGov survey found that 36% of US employees would prefer to work entirely remotely, given the choice — more than any other work model. And a recent Gallup survey found that “six in 10 employees with remote-capable jobs want a hybrid work arrangement. About one-third prefer fully remote work, and less than 10% prefer to work on-site.” 

To state the obvious: Happy employees are productive employees. 

Another win for business is that remote work can help retain talent and reduce recruitment and training costs. Let’s also not forget that if someone is working in Asheville, NC, their cost of living is 73% lower than if they worked in San Francisco. And that, my friends, is why no one has yet to talk me into moving to the Bay area for a job. I and other remote workers are a lot cheaper to hire when you let us work from home. 

So, why are businesses insisting people return to the office anyway? CEOs say it’s about increasing productivity, generating better ideas from collaboration, and improving the corporate culture. If you can believe it, some top brass claim that it’s for your own good. As IBM’s CEO, Arvind Krishna, put it, “In the short term, you probably can be equally productive [working remotely], but your career does suffer.”

Yeah, right. For the record, I’ve been working remotely for the entire 21st century, and I’ve done very well for myself in a notoriously difficult field: Journalism.

So, what’s the real reason? Well, if you look closely enough, you will see that, in many cases, it’s not about getting better work from their employees. 

Some of it is that managers want to watch employees. You’ll see this from the lowest supervisor to Elon Musk, who infamously calls working from home “bullshit.” No matter the job title, it’s all about petty power games. 

It’s also about making more money, but not for the given reasons.  For example, suppose a company is tied to shareholders with large corporate real estate portfolios or is entangled with iron-clad long-term leases. In that case, it wants some return from its otherwise useless corporate offices. Office space is no small matter. There’s a billion-plus square feet of vacant office space out there at the moment losing money. 

Another, and I suspect the biggest reason, is that many companies want to get rid of employees. Of course, if they lay them off, then they must deal with bad PR and unemployment. It’s much more cost-effective and looks better if they can get remote employees just to quit rather than return to their cubicles. 

In the long run, this will bite these companies in the rump. The future of white-collar work is remote. For now, though, I fear we will see this trend of forcing people either back into the office or out the door to continue. 

Me? Sorry, you’ll never get me back into an office. 

OpenAI still hasn’t released tools to deny data collection

OpenAI has failed to release the tool to opt-out or customize data collection the company promised to make available by 2025, according to Techcrunch.

OpenAI is one of several generative AI (genAI) companies that have faced criticism for training their AI models on copyrighted material without permission from the owners. The companies have instead argued that the AI ​​training should be classified as fair use (known as the concept of “fair use” in US law).

In May 2024, Open AI said a “Media Manager” tool would be able to identify copyrighted text, images, audio and video to reflect creators’ preferences across multiple sources. According to Techcrunch, however, the tool has never been further prioritized internally at the company.

OpenAI has so far not commented on the delay of Media Manager, or given any update on when the tool might be released.

Health AI: How Apple can boost public health

Combined with its existing solutions, Apple’s strategic approach to artificial intelligence (AI) deployment could make a radical difference to public health. Here is how it could achieve that.

Apple has already told us that achieving better health through better choices is fundamental to its approach. “Our goal is to empower people to take charge of their own health journey,” said Dr. Sumbul Desai, Apple’s vice president of health, in 2023. 

While knowledge is power, anyone who’s ever sent themselves into a tidal wave of panic when searching for information on their own symptoms online should know that applying it effectively isn’t always easy. Everyone is different, with varying polarities around health. What works for some might work more effectively if optimized and personalized for others, reflecting unique characteristics such as age, weight, or gender.

Help is coming. We’ve known for a while that Apple hopes to be part of that solution, which is why it is developing AI to optimize the choices people take.

What difference does it make?

Multiple studies show how making better choices can help keep you healthy. It has already been shown that the iPhone and Apple Watch can help identify early onset of dementiaParkinsons, respiratory diseases, and sleep apnea. More recently, the Apple-introduced Vitals app seems to be providing people with early warnings that they’re about to get sick; the company has also created tools to empower Apple’s customers with better insights into their own mental health. Apple’s vision for health straddles all its devices, including AirPods Pro, which now act as bona fide hearing aids and hearing test systems. 

What problems might these technologies alleviate? 

The World Health Organization predicts diabetes will impact 1.3 billion people by 2050, up from 830 million in 2022. Cardiovascular disease kills 17.9 million people each year. The third biggest killer, chronic respiratory disease, affects around seven in every 100 people on earth. The estimated cost of chronic disease is expected to reach $47 trillion globally by 2030. What all three conditions have in common is that they can in part be mitigated by early intervention lifestyle changes and better self-care decisions. 

Better health, one step at a time

Sure, it’s not a panacea — people near you will still suffer from health problems. But positive lifestyle changes can mitigate, prevent, and manage these conditions, at least some of the time. But, ultimately, it’s not just the lives saved when using Emergency SOS via Satellite from a remote location that matter, it’s also the many that may never encounter problems as a direct result of taking 10,000 steps a day and closing all the Activity rings on their Apple Watch.

The Health app is a major component of all of this. Think of it as a digital hub. Not only does it gather information from all your devices, but it also sucks in data from some third-party services and has the capacity to share and ingest information with health professionals. All those insights are private and personal to you, and Apple wants to keep it that way. 

All of its systems aim to gather as little data as possible about you. When it comes to health, the intention is to ensure your data doesn’t enter the surveillance economy, (though Apple’s privacy commitment could yet be torn apart by clumsy regulation).

But is it safe?

In taking this approach, Apple is grappling with the biggest challenge to wider deployment of AI. In response to the ever-corroding experience of intrusive surveillance advertising and the challenge of privacy protection in a digital age, people are reluctant to share health data. By crafting systems that don’t require direct access to your data, Apple has an opportunity to unlock the potential benefits of personal health AI without also creating another attack surface against digital privacy. 

The risk is that if the company is forced to open up its systems, it might also be forced to open up your personal health data to third-party firms with which you don’t have the same depth of trust. With that in mind, it’s understandable the company might not introduce these systems if regulators insist on exposing personal information to outside companies less committed to privacy.

To avoid this, Apple must convince governments that the benefits of digital privacy far outweigh the costs of removing it. It needs to be able to build a health OS that can support third-party developers while also protecting user data. The prize? The opportunity to build a powerful personalized preventative AI-augmented health care anyone can hook themselves into for the price of an Apple One subscription. The risk? An incredibly intrusive exfiltration of personal information. 

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