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ChatGPT’s Windows app beats Microsoft Copilot for productivity

Microsoft’s Copilot AI assistant appears to be transforming into a chatty AI sidekick, and I’ve seen quite a few Copilot users who aren’t happy about it. Thankfully, there’s now another option for anyone interested in using AI purely for productivity — a full-featured ChatGPT app for Windows PCs.

Even at launch, ChatGPT’s Windows app is already a better productivity tool than Copilot. It’s quite a setback for Microsoft’s AI assistant — which, when it first launched as Bing Chat, had a more powerful AI model than ChatGPT and offered features that went beyond what ChatGPT offered, such as the ability to search the web.

Things have certainly changed.

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Meet ChatGPT’s new Windows app

OpenAI technically launched its ChatGPT app for Windows in October. But at the time, the ChatGPT Windows app was only for paying ChatGPT subscribers. Now, it’s free for anyone to use — including free ChatGPT users.

That means you can now get ChatGPT’s Windows app from the Microsoft Store, whether you’re paying for the premium version of the service or not. The app runs on both Windows 11 and Windows 10 PCs. Once you launch it, you’ll have to sign in with an account. (The web-based version of ChatGPT doesn’t require an account, but the desktop app does.)

ChatGPT main window
The official ChatGPT app offers more options than Copilot.

Chris Hoffman, IDG

(While I’m focusing on Windows here, it’s worth noting that official ChatGPT apps are also available for Mac, Android, iPhone, and iPad.)

ChatGPT’s app is just like Copilot — but better

Under the hood, both Copilot and ChatGPT use much of the same technology. While Google’s Gemini assistant uses Google’s own AI models, Microsoft’s Copilot uses OpenAI’s ChatGPT models — along with something Microsoft calls the “Microsoft Prometheus model.”

Comparing the two, you’ll first notice how similar the interface is. But ChatGPT feels more like a more focused productivity tool, whereas Copilot feels like it’s trying to be more friendly and approachable. Copilot has pastel colors, lots of graphics, and greets you by name with requests about how your day is going.

Microsoft Copilot
Microsoft Copilot is starting to feel more like an “AI friend” than an AI assistant.

Chris Hoffman, IDG

For example: Both ChatGPT and Copilot offer voice chat. When I click the voice chat button in ChatGPT, I hear silence — the AI model won’t respond until I speak to it. When I click the voice chat button in Copilot, I hear a friendly “Hey Chris! How’s your day going?”

It really makes me wonder: Were few people using Copilot in Windows? Did Microsoft have to redesign it to make it more approachable?

ChatGPT choose a voice
ChatGPT provides a selection of voice options, just like Copilot does.

Chris Hoffman, IDG

ChatGPT’s app also beats Copilot when it comes to working with files:

  • Copilot lets you drag and drop image files to upload them — but that’s it.
  • ChatGPT lets you drag and drop PDF files, Word documents, Excel spreadsheets, PowerPoint presentations, and more to the ChatGPT app to upload them and ask questions about them.

It’s just a much more powerful interface. ChatGPT offers more flexibility with its built-in hotkeys, too:

  • To launch Copilot, you’ll need a new-ish laptop that comes with a Copilot key on its keyboard. (Microsoft used to let the Windows+C hotkey launch Copilot, but that’s been removed.)
  • To launch ChatGPT, you can press Alt+Space — or you can change this shortcut to anything you’d prefer in the ChatGPT app’s settings. (If you have Microsoft PowerToys installed, the Alt+Space shortcut may launch the PowerToys Run launcher instead. You’ll need to change the hotkey for either tool.)

If you do have a laptop with a Copilot key, you’ll be able to go into the Settings app in Windows and tell Windows to launch the ChatGPT app instead of the Copilot app when you press it.

ChatGPT small window
ChatGPT launches a convenient small window when you press the shortcut.

Chris Hoffman, IDG

ChatGPT also offers more flexibility when it comes to working with saved conversations:

  • Copilot will let you start a new conversation, if you like — but that’s it.
  • ChatGPT lets you start new chats, and it also lets you switch to recent chats you’ve used right from its sidebar.

Some features are similar. Both Copilot and ChatGPT can search the web for you to find up-to-date information. Neither can search the web while you’ve having a voice conversation, however — hopefully that’ll arrive in the future.

Both ChatGPT and Copilot offer different answers, too. You should experiment with both to see which best fits your needs. However, in my testing, I found that ChatGPT was more verbose in its responses — in a good way. Since the update where Copilot started trying to be your best friend, Copilot has been giving shorter responses with a focus on follow-up questions for you, to keep the conversation going.

Copilot Pro still beats ChatGPT for Office integration

For all of ChatGPT’s advantages, Copilot does still have one trick up its sleeve: If you pay for a $20 per month Copilot Pro subscription, you get access to Copilot AI integration in Microsoft Office apps like Word, Excel, PowerPoint, and Outlook.

If this is a feature you like, Copilot is unbeaten. ChatGPT can’t get its hooks into Office apps directly. And it’s a good argument for paying Microsoft’s $20-per-month Copilot Pro subscription rather than OpenAI’s $20-per-month ChatGPT Plus subscription if you’re going to be spending money on a premium AI chatbot subscription.

But for people who aren’t spending any money, ChatGPT is a better productivity tool.

I haven’t found it worthwhile to spend $20 a month to use Copilot in Office apps, although I use Microsoft Word and Excel all the time. But everyone has different workflows, and some professionals are finding it to be useful.

ChatGPT is more of a productivity tool than Copilot

I haven’t covered every option in the ChatGPT app here. In general, ChatGPT has more options and feels like more of a productivity tool, while Copilot feels more like it’s trying to be the new ELIZA. (ELIZA was a chatbot from the 1960s. It was a mock therapist that asks questions like “How does that make you feel?”)

ChatGPT also offers more for free, for anyone whose company isn’t already footing a premium subscription. For example: ChatGPT lets you upload Office documents to analyze them; on Microsoft’s side, that feature requires the $20 per month Copilot Pro subscription to do the same thing in Word or other Microsoft 365 apps.

And, again, Copilot refuses to let you launch it with a hotkey — unless you buy a new PC that comes with a Copilot key; ChatGPT lets you choose your own key.

ChatGPT pulls ahead — for now

Is the race over? Of course not. Remember, when Microsoft launched Bing Chat, it surpassed ChatGPT. Bing Chat originally had more advanced AI models that only came to ChatGPT later. Microsoft could improve the ChatGPT app and integrate it better with Windows — currently, it’s really just a web app. And Microsoft could create its own AI models and use them with Copilot.

But, for now, ChatGPT is in the lead here. Windows users who rely on ChatGPT — or Windows users who just want a more powerful AI chatbot app than what Microsoft is delivering with Copilot — should install the app and give it a look.

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An Android-ChromeOS merger might actually make sense now

Stop me if you’ve heard this one: Google’s got two primary user-facing platforms, Android and ChromeOS — and, if the latest rumors are to be believed, the company may be on the brink of bringing ’em together and combining ’em into a single, streamlined entity.

If you’re feeling a funny sense of déjà vu, you aren’t alone. We’ve been going through some version of this same exact scenario more or less nonstop since the advent of ChromeOS nearly a decade and a half ago.

The buzz reached a boiling point around 2015, when a string of reports told us with no uncertainty that Google was, like, totally gonna merge Android and ChromeOS and that the long-predicted one-or-the-other duel was nearing its inevitable conclusion.

The reality, of course, has thus far turned out to be far more nuanced and less dramatic. Instead of merging the two platforms into one, Google’s spent the past several years working to align them and bring more Android-inspired elements into the ChromeOS environment. The result has been an experience that feels noticeably more consistent, complementary, and connected — and that’s turned Chromebooks into a much more versatile, capable, and broadly appealing computing product that’s genuinely compelling for professional purposes.

And yet, the notion of Android and ChromeOS coming together continues to come up. A fresh set of rumors about a pending platform merger is gaining steam this second, in fact. And while I’m usually the first person to throw water on such possibilities and raise the curtain of skepticism around those claims, for the first time, I’m actually thinking: You know, right now, this might make an awful lot of sense.

Let me explain.

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Google’s never-ending Android-ChromeOS saga

These latest rumors, from known Android oracle Mishaal Rahman, stem from an unnamed “source within Google.” And they state, unequivocally, that Google is “working on a multi-year project to fully turn ChromeOS into Android,” with an intended end result of creating a single platform “that finally bests the iPad.”

To better compete with the iPad as well as manage engineering resources more effectively, Google wants to unify its operating system efforts. Instead of merging Android and ChromeOS into a new operating system like rumors suggested in the past, however, a source told me that Google is instead working on fully migrating ChromeOS over to Android. While we don’t know what this means for the ChromeOS or Chromebook brands, we did hear that Google wants future “Chromebooks” to ship with Android. 

While this specific suggestion may sound somewhat new, the idea behind it actually dates back to the first set of serious rumors around an Android-ChromeOS combo. Back then, in 2015, the theory was that Google would somehow “fold” ChromeOS into Android to create a single combined mega-platform.

And that same basic scenario is almost exactly what’s being proposed again today.

It’s a significant twist from the most recent set of Android-ChromeOS merger rumors, from 2018, which suggested that Google was cookin’ up an entirely new piece of software called Fuchsia that’d ultimately act as an all-purpose replacement for Android and ChromeOS alike. That rumor had echoes of a previous narrative (!) around a similarly all-new operating system called Andromeda from 2016, even down to the alleged Pixel-branded laptop being prepped to showcase the newly combined software.

Spoiler alert: Neither possibility ended up playing out as predicted.

At those times, I was adamant that a full-fledged merger of any sort with Android and ChromeOS seemed unlikely and that, just like early on in the platforms’ coexistence, more nuanced ongoing alignments seemed like the more logical progression. Those analyses have proven somewhat prophetic over time.

But now, I’m not nearly as convinced that that sort of sanity-seeking, perspective-drawing counternarrative needs to exist.

Reconsidering an Android-ChromeOS combo

To be clear, I’m not basing my conclusions here off any sort of inside info. I’ve reached out to Google to ask for clarity around the latest Android-ChromeOS combo reports, and as of this writing, I’ve yet to hear back with any official answers.

My views are based entirely on my own observations, as someone who’s both personally used and closely covered Android and ChromeOS since their earliest eras.

And unlike with every past rumor along these lines, this one feels almost shockingly sensible — from the perspective of Google, as a business, and also from the perspective of those of us who use and rely on devices across the Android-ChromeOS spectrum as part of our professional and/or personal lives.

As I’ve continued to contemplate this over the past few days, I’ve realized I have a couple core reasons why this strikes me as being such a sensible shift from all perspectives at this point:

1. The Google benefit

First and foremost, we have to remember that Google is a business — and so any move it makes has to be something that’d benefit it from a business perspective as well as, ideally, benefitting us as its users.

And on that front, an Android-ChromeOS combo has never made more sense.

For months now, we’ve been watching Google “realign” its business to cut costs and streamline, simplify, and eliminate areas that aren’t actively moving the organization forward in any measurable way. Part of that has even involved an ongoing shift in the teams responsible for Android and ChromeOS — divisions that recently lost their longtime leaders and became part of a broader Google “Platforms and Devices” team under the same single executive previously responsible only for homemade hardware.

At the same time, Google’s been increasing its under-the-hood alignment of Android and ChromeOS in some eyebrow-raising ways. Most notably, this past summer, the company announced it would begin working on revamping the under-the-hood ChromeOS engine to use the same foundation as Android — a nerdy-sounding pivot that, one could contend, sets the stage for something exactly like what we’re hearing about now to follow.

On top of that, we’ve seen signs suggesting work is afoot on a new Android-based version of Chrome that’d support extensions and an effort to allow Linux access within Android — just like we already have within ChromeOS. Let’s not forget, too, about the new under-development desktop windowing system for Android tablets and even the decreased emphasis of the signature Chromebook Launcher/Search/Everything key. Considered under the umbrella of this latest rumor, it sure seems reasonable to see these once-disparate-seeming shifts as pieces that’d build toward that same broader puzzle.

Factor in fresh questions around whether Google could one day be forced to sell off Chrome entirely as part of its ongoing U.S. monopoly investigation, and it’s easy to see why a move to Android as the underpinnings of a Chromebook could now add up in a way that didn’t entirely come together in the past.

But there’s another side to the story, too, and it’s every bit as important.

2. The user benefit

As someone who uses both Android and ChromeOS every single day, two truths about the platforms are undeniable:

  • The Android touch experience is exceptional. When you’re using Android on a phone or a tablet — in an optimal Android environment, at least — you’re typically left wanting for nothing.
  • At the same time, the Chromebook desktop experience is in a league of its own. Using a ChromeOS device as a computer is incredible and something that, despite all the ongoing progress over the years, Android in the same scenario simply can’t match.

Now, don’t get me wrong: Android and ChromeOS both provide perfectly passable experiences in their alternate forms. A Chromebook in its tablet mode is fine, as is an Android device in its desktop environment. But neither holds a candle to what the other platform can offer in its more native-feeling “default” version of that same environment — Android on the touch side and ChromeOS with a keyboard.

So if Google managed to create a situation where you could essentially enjoy Android when a device is in a touch-centric form and then seamlessly switch to something that felt like a Chromebook when a keyboard is attached, it could create a brilliant best-of-both-worlds mashup — a scenario where you don’t have to settle for passable and could instead have the best possible option for any given way you’re using a device at any moment, whether it’s an “Android tablet” or a “Chromebook” in name.

It’s not far removed from my long-standing dream of owning a gadget that’d seamlessly switch to either Android or ChromeOS to match which arrangement would be most advantageous depending on how, exactly, you’re using the thing. Perhaps not coincidentally, in fact, “experiments” around a system just like that showed up in some of Google’s source code earlier this year.

And speaking of such subjects…

The Android-ChromeOS combo path no one’s considering

My revelation about the two-pronged benefit of an Android-ChromeOS merger today took me back to something a ChromeOS executive said to me in an interview a couple years ago:

“What’s underneath doesn’t really matter to the user. You could have 10 different operating systems, one for each form factor, if you wanted that. The important piece is what you present to the user.”

That, [Google Senior Director of Product Management Alexander] Kuscher says, is why Android and ChromeOS have continued to grow more consistent and connected over the years. In Google’s view, the operating system is less important than the experience — and increasingly, it’s working to present experiences that are so similar that they feel more like different branches of the same tree than completely separate forests.

And that, in turn, reminded me of some musings I shared back in 2016 — when the previous “Android and ChromeOS coming together” rumors were taking shape and everyone was convinced, again, that Google was on the brink of beginning an effort to “fold” ChromeOS into Android and create a single streamlined operating system.

At that time, I raised this newly intriguing notion:

What if [this] were essentially just a way to give Android devices a “desktop mode” — a ChromeOS-like environment that appears when, say, a physical keyboard is present, with a more traditional Android interface remaining in place for touch-centric use? A ChromeOS-like environment wouldn’t be ideal as a core part of the regular touch-centric Android experience, after all, but it sure could be valuable as an option for scenarios involving more productivity-oriented and laptop-like use.

And what if this best-of-both-worlds, dual-purpose mentality applies not only to convertible systems but also to phones? …

Such a setup could effectively turn any compatible Android device into a versatile all-purpose computer that packs the strengths of Google’s two platforms into a single superpowered package.

Hmmmmmmmmmmmmmm.

To be clear, the current state of these current rumors makes it sound like Google’s moving toward a more full-fledged adoption of Android on the Chromebook front — a full merger, as opposed to any sort of harmonious coexistence.

But still: Perhaps there could be more nuance involved. Perhaps the Chromebook/”Android desktop mode” side of the equation could still look and feel largely like what we consider to be ChromeOS today, only with Android running as the foundation beneath it. Perhaps Android could be the base of the future Chromebook experience and not the entire experience itself, in any front-facing, user-visible way. And perhaps those Google-exec comments about what’s underneath not mattering and the operating system being less important than the experience could come into play once more.

If Google can manage to pull that off effectively without sacrificing too much of what makes ChromeOS special, this could be a very good thing for both the company and for those of us who rely on its platforms — Android and ChromeOS alike.

But that involves an awful lot of “if”-type questions. And right now, most of them remain vexingly unanswered.

Android-ChromeOS combo caveats — and a philosophical pondering

So, yes: I see a lot of logic in the notion of an Android-ChromeOS combo now — for Google and for us, as users of its software and devices. But I also have a lot of concerns about how this could play out, particularly as someone who’s long been immersed in the Chromebook universe and appreciative of the unique advantages that platform offers for businesses, schools, and also regular ol’ individual computer owners.

Specifically:

  • ChromeOS has some significant security advantages in the way its software is structured. These are an important part of the Chromebook proposition, particularly for businesses and other organizations. If the ChromeOS base is replaced with Android, would these architectural advantages be lost?
  • Chromebooks also offer some incredibly important advantages around updates, with fresh software showing up every few weeks — quickly and reliably, regardless of who made a device or how old it may be. And most Chromebooks are now promised a minimum of 10 years of ongoing software support. This, suffice it to say, is quite a contrast from the update situation on Android, where the manufacturer- and carrier-dependent nature of that operating system creates a bit of a Wild West scenario (outside of Google’s own closely controlled Pixel devices).
  • On the same note, a big part of why Chromebooks can offer such a stable update experience is because of the consistency ChromeOS creates from one device to the next. Unlike Android, where device-makers and carriers alike are able to modify the software in all sorts of ways, every Chromebook is essentially identical in terms of its interface and software experience. And so Google can send out updates universally, without third-party companies needing to be involved (the variable that always leads to extended delays and irksome uncertainty on Android).
  • Finally, on a less tangible but every bit as consequential consideration, using a Chromebook feels noticeably and meaningfully different from using Android in a desktop state. ChromeOS has always offered a true desktop-caliber experience in a way that Android has never managed to match. If Google isn’t able to maintain that — and if the Chromebook/”Android desktop mode” interface feels more like a traditional Android tablet experience instead of a true desktop-caliber, Chromebook-style setup — that’d be a massive stumble in the wrong direction and a major devolution for the productivity-first focus the company has managed to create with ChromeOS.

Google’s got its work cut out for it, in other words. But unlike in the past, this possibility seems promising. And the more you think about it, the more sense it really makes — again, if Google manages to get it right.

A decade ago, I posed a philosophical question about the ever-overlapping future of Android and ChromeOS. At the time, the question represented my thinking about these platforms from a slightly different perspective, with the notion of ChromeOS potentially taking over for Android at some theoretical point down the road.

The tables may have turned in the other direction, but the question itself feels freshly relevant today:

If all Android apps can eventually run on ChromeOS — and if ChromeOS evolves to look more like Android while web apps and Android apps grow increasingly similar in design — would you notice the difference between a phone running Android and a phone running Chrome?

Flip that question around, and you’ve got a fascinating slice of food for thought for this current situation. If all these factors come together and Google manages to make the surface-level Chromebook interface similar enough while maintaining each environment’s under-the-hood advantages — a tall order, to be sure — would you even realize if your Chromebook technically ran Android?

We may not know the answer for some time yet. This project is said to be a multi-year effort, and that’s providing all the still-unofficial details are accurate and the plans continue to push forward. (All tech companies test out ideas internally that never end up seeing the light of day, and Google in particular is notorious for developing concepts and then abandoning ’em before they ever turn into anything.)

But this sure is an interesting notion to chew over. And for the first time, it feels like there could be something to it beyond just misguided excitement.

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CMA gives Google’s $2B Anthropic investment the green light

It took the UK’s Competition and Markets Authority (CMA) less than a month to decide that there is no need to proceed further with a merger investigation after Google’s purchase of a $2 billion stake in Anthropic.

In a statement released on Oct. 24, the CMA indicated that it had obtained “sufficient information” to launch a preliminary investigation into the investment by Google, which was first announced last year and involved an initial sum of $500 million, with the remainder to be invested at a later date.

The regulator was then scheduled to announce on Dec. 19 whether or not a more detailed phase 2 probe would take place, a move that ended up being fast forwarded.

Scott Bickley, advisory fellow at Info-Tech Research Group, said when the initial investigation was announced that the probe sounded like a “precautionary investigation across the board to me, primarily due to the fact that the CMA just recently approved Amazon’s Anthropic investment and partnership.”

Last March, Amazon announced it was investing $2.75 billion in Anthropic, bringing its total investment in the AI startup to $4 billion.

As part of this partnership, Anthropic said it would use Amazon Web Services (AWS) as its main cloud provider for key operations, including AI safety research and the development of foundation models. Anthropic will also use AWS Trainium and Inferentia chips for building, training, and deploying future models.

The CMA ruling on that investment was released on Sept. 27, and stated that the regulator does not believe that a “relevant merger situation has been created.”

Phil Brunkard, executive counselor at Info-Tech Research Group, UK, said last month that “both Google and Amazon are trying to compete with OpenAI, but it’s interesting that the CMA is focusing on Google when Amazon was just cleared, which raises some questions about consistency.”

While investigations do create some uncertainty, he said, “Amazon’s clearance hints that Google could have a similar outcome. It seems the CMA is just being thorough, but these investments will likely continue.”

Brunkard said Tuesday he was not surprised by the ruling issued by the CMA, a non-ministerial department in the UK government that oversees business activities and flags potentially unfair competition.

“As I had mentioned previously, the CMA appeared to have been conducting a thorough review, and the latest report confirms they were satisfied after assessing their criteria,” he said, adding, “it’s essential that the CMA continues this consistent approach to ensure a fair and competitive marketplace.”

This kind of oversight, said Brunkard, is “especially important in the exponentially evolving AI sector, where investments from tech giants like Google and Amazon have the potential to shape the market significantly.”

The CMA first launched an initial review into the market for AI systems in May 2023, and in a statement announced it would focus in on three key areas: how the competitive markets for foundation models and their use could evolve; the opportunities and risks these scenarios could bring for competition and consumer protection; and what guiding principles should be introduced to support competition and protect consumers as AI models develop.

The organization said that the review is in line with the UK government’s aim to support “open, competitive markets.”

Business Internet Security: Everything You Need to Consider

Cyber-attacks can cost companies millions of dollars in lost revenue, legal fees, and recovery efforts. A security breach can severely tarnish a company’s reputation and customer trust, making comprehensive internet security crucial for your small business.

Investing in effective cybersecurity measures, especially regarding business internet and email security, acts as a shield against potential threats. These internet security solutions will protect your sensitive data and maintain the trust and safety of your clients and partners.

Business Internet Security Checklist

Building a robust internet security strategy for your business may seem complex. To help you prioritize your cybersecurity threats and build a strong security solution, we’ve created an extensive checklist.

1. Secure Your Network Infrastructure

The foundation of good internet security relies on a strong, secure network infrastructure. Your network is like your office; strong walls, locked doors, and vigilant guards keep it secure.

Firewall Protection: Your First Line of Defense

Firewalls act as a barrier between your network and the outside world, blocking unauthorized access and malicious traffic. Think of it as your business’s security guard, carefully checking everyone who tries to enter. Firewalls can filter incoming and outgoing network traffic, enforcing your security rules through threat detection.

Network Segmentation for Damage Control

Imagine dividing your office into sections with different security clearances—that’s what network segmentation does. By separating your network into smaller, isolated segments, you limit the reach of any potential breach.

Even if one part of your network is compromised, the others remain safe, containing the damage and preventing a complete shutdown. Network segmentation is one of the most important security features a business can implement, even if you run a small business.

2. Strengthen Your Devices and Access Points

Each device on your business’s network, from computers to mobile phones, represents a potential point of entry for hackers. Treat connected devices as a door to your Wi-Fi networks, ensuring each one is secure enough to protect the entire structure.

Robust Passwords and Multi-Factor Authentication (MFA)

Using weak or easily guessable passwords is like leaving your office unlocked, allowing online threats to gain access. It’s an open invitation for trouble. Implement a strong password policy requiring employees to use complex passwords.

You should encourage use of a password manager and implement multi-factor authentication (MFA) on all accounts to add another layer of protection. Strong passwords are one of the easiest ways to strengthen your business cybersecurity.

Regular Software Updates

Software updates often include vital security patches that address identified vulnerabilities. Delaying updates on your security software is like ignoring a leaky roof; if left unattended, it will only get worse. Patch management and regularly updating all software on all your devices, including antivirus software and operating systems, will minimize the risk of exploitation.

Schedule updates and educate your employees about the importance of keeping their systems current. Regularly updating your software is one of the best free security solutions for your business.

Endpoint Detection and Response (EDR) Solutions

EDR solutions are your network’s security team that continuously monitors for suspicious activity. They then respond to this activity in real-time. Consider implementing an EDR solution that proactively detects, isolates, and responds to threats on individual devices within your network.

3. Safeguarding Your Data

Your business’s data—customer information, financial records, and intellectual property—is invaluable. Protecting your business data should be a top priority.

Data Encryption

Imagine losing access to all your essential documents; that’s the chaos data loss can cause. Having secure backups of your crucial data ensures business continuity, even if a cyber incident occurs.

Implement a secure data backup and recovery plan that includes regular backups, offsite storage, and disaster recovery testing. It is also vital to make sure your internet connection is secure before backing up data to the cloud.

Implement a Data Loss Prevention (DLP) Strategy

A robust DLP strategy helps detect, monitor, and prevent the unauthorized use or transmission of sensitive data. This strategy acts as a safeguard against both accidental data leaks and intentional theft.

4. Educating Your Workforce

Your employees play a critical role in maintaining strong business internet security. Equip them with the knowledge and tools they need to act as an added layer of defense through security awareness training workshops. Human error causes many data leaks and security risks.

Cybersecurity Training

Conduct regular and comprehensive cybersecurity training for all employees. Training should focus on common cyber threats like malicious sites, phishing scams, and social engineering attacks. It is also important to educate employees about security awareness and best practices for online security, especially on public networks.

Password Management

Encouraging the use of strong and unique passwords for all business accounts, such as Microsoft Exchange, is key to fortifying your first line of defense. Implement a business-wide password manager for secure storage and effortless access for your employees.

Establish Clear Communication Channels

Establishing clear communication protocols for reporting security incidents and concerns helps you address issues more rapidly and effectively. This will help mitigate potential damage. Encourage employees to use these communication channels if they have accessed any inappropriate or malicious websites on company devices.

Your Business’s Cybersecurity Journey Starts Now

With cyber threats continuing to evolve and become more sophisticated, businesses can never be complacent about internet security and protecting their private network and data.

Taking proactive steps toward securing your digital infrastructure and safeguarding sensitive data is a critical business decision. Prioritizing robust internet security measures safeguards your small business and ensures you’re well-equipped to face whatever kind of threat may come your way.

While implementing these security measures may seem daunting, partnering with the right internet service provider like Optimum can give you a head start on your cybersecurity journey.
Want Internet service with cybersecurity built in? Try Optimum Business Internet.

Frequently Asked Questions About Business Internet Security

How can we protect IoT devices from becoming the entry point for security vulnerabilities into a network?

IoT devices can be particularly vulnerable to security breaches, but several measures can help protect your network:

  • Change default passwords immediately and use strong, unique passwords for each device
  • Regularly update IoT device firmware to patch security vulnerabilities
  • Implement network segmentation to isolate IoT devices on a separate network from critical business systems
  • Disable unnecessary features and ports that could be exploited
  • Monitor IoT device activity for unusual patterns that might indicate a breach
  • Use a dedicated firewall for IoT devices to control their internet access

Which security measure limits the access of outsiders to the internal network of a business?

Firewalls are the primary security measure that controls external access to your internal network. They act as a barrier between your trusted internal network and untrusted external networks, like the internet. Firewalls monitor and control incoming and outgoing network traffic based on predetermined security rules, effectively limiting unauthorized access while allowing legitimate business communications to continue.

Who in a business should be responsible for cybersecurity?

While a designated IT security team or professional may lead cybersecurity efforts, security is everyone’s responsibility. Here’s how responsibility can be distributed:

  • Leadership: Set security policies and allocate resources
  • IT Department: Implement and maintain security measures
  • Department Managers: Ensure compliance within their teams
  • Employees: Follow security protocols and report suspicious activity
  • External Partners: Comply with security requirements when accessing company resources

However, if you don’t have the benefit of a dedicated IT department, you can turn to Optimum for help and support.

What can we do to stay on top of cybersecurity threats?

Keeping strong cybersecurity is all about staying alert and taking proactive steps. Organizations should consider signing up for threat intelligence feeds to stay updated on new vulnerabilities and regularly assess their security to spot potential issues.

Having an ongoing routine of software updates and security patches, along with ongoing employee training on security awareness, can help build a strong cybersecurity foundation. Many organizations also find it helpful to team up with cybersecurity experts who can offer advice on new threats and suggest the best security practices.

Learn more about what Optimum can do for your business.

Study: Chat GPT is better than doctors at diagnosing illness

A new research study indicates that Open AI’s chatbot Chat GPT-4 is better at diagnosing diseases than human doctors, according to The New York Times.

Fifty doctors, a mix of attending physicians and residents, participated in the study; diagnoses were based on evaluations of medical patient cases. All in all, Chat GPT-4 got a 90% score for the diagnoses it delivered; the doctors on their own got average scores of 74%.

The doctors also reportedly performed worse than the chatbot when they were allowed to use Chat GPT-4 in their work. Physicians who used the tool performed only marginally better — getting scores of 76% — than physicians who did not use a chatbot at all.

The reason for that, the study said, was that the doctors rarely allowed themselves to be convinced by the chatbot if it noticed something that did not agree with the doctor’s own diagnosis. Many doctors also didn’t know how to use the chatbot’s skills to their full potential.

Foxconn takes another big step toward AI iPhone manufacturing

Apple’s main manufacturing partner, Foxconn, has announced it is working with Nvidia to build digital twins that it says will reshape the future of manufacturing and supply chain management.

Nvidia and Foxconn last year announced plans to use Nvidia’s Omniverse platform to create 3D digital twin tech with which to plan and simulate automated production lines. The scheme was first put into effect at Foxconn’s Hsinchu factory in Taiwan and will be scaled out to Foxconn factories worldwide. 

What happens in Hsinchu…

Apple’s connection with the Hsinchu facility isn’t particularly overt, but it certainly exists. There’s an Apple Store currently hiring in the city, and Apple also has an R&D facility there. In 2020, Apple confirmed plans to build a new plant in Hsinchu Science Park to supplement the operations it already had in place.

As far as we know, Apple’s Hsinchu-based R&D teams are working on next-generation monitor technologies such as low-temperature polysilicon displays and metal-oxide-semiconductor screens, along with quantum film image sensors, according to earlier reports. (Who knows, it’s not impossible that new tech used in the latest MacBook Pro displays might have been developed there.) 

While a bit of a long shot, some of Apple’s server development team might also be based there, given the company is developing its own servers to support its Private Cloud Compute systems for Apple Intelligence. It was recently reported that Apple has asked Foxconn to make AI servers based on Apple Silicon in Taiwan, and given the proximity of the Hsinchu digital twins project, it is hard to ignore the overt opportunity for additional cooperation between the firms.

When it comes to manufacturing, Apple has a pressing challenge to scale up the capacity to build iPhones at factories outside China. Some of this work is already taking place in India where the company is rapidly ramping up production, but it is possible Apple wants some manufacturing taking place elsewhere, such as in Mexico. 

Foxconn’s move to build heavily automated production facilities could help Apple with those efforts.

Industry 4.0 and the Apple supply chain

I see the latest news with Nvidia as part of a continuum. Foxconn has already built a growing network of eight Industry 4.0  lights-out factories in Taiwan, China, and Mexico. In China, the steady move toward additional automation means Foxconn has been able to reduce its workforce by more than a third while maintaining production levels. 

Foxconn’s entire Shenzhen, China, Guanlan factory operates without lighting as it is automated and controlled by a cloud-based AI. The vision of that latter project is that it will become possible to simply tell the cloud AI what products need to be made and how they are to be manufactured, and the system will adjust itself to automatically churn those products out. 

There’s a ways to go before that becomes possible, but it sounds like Foxconn will use Nvidia’s tools to track existing manufacturing processes so they can be more easily replicated at factories situated elsewhere. 

“Through this technology, Foxconn can replicate and establish production lines across diverse geographical locations with unprecedented speed and precision,” the company said. “This capability enables Foxconn to swiftly deploy high-quality production facilities with unified standards in strategic markets worldwide, significantly enhancing the company’s competitiveness and adaptability in the global landscape.”

Digital twin tech is also very good at identifying bottlenecks and inefficiencies in existing production processes, while the ability to more easily take manufacturing lines to new nations also help build resilience into manufacturing systems. “When facing supply chain disruptions or sudden market demands, Foxconn can quickly simulate manufacturing process changes and adjust production strategies to flexibly allocate resources across different regions for itself and its clients, ensuring production continuity and stability,” Foxconn says.

Resilience and flexibility

To some extent, the writing has always been on the wall. Supply chains globally buckled during the height of the CoVID-19 pandemic, and Apple’s decision to widen its manufacturing base to new nations was a direct response to this. Apple — and quite clearly, Foxconn — now understand the need to build resilience into the supply chain, and one way to do that is to turn to using heavily automated manufacturing systems that can be easily set up and made productive in new locations. This seems to be the game in play here, particularly in the wake of Apple’s purchase of Darwin AI earlier this year.

The other part of that game reflects the challenge of staffing manufacturing operations at the scale Apple demands. Hundreds of thousands of people globally are now involved in building Apple hardware, and the job is skilled enough that recruiting all those workers can pose problems for the company. This is likely why in June it was revealed that Apple intends to replace 50% of iPhone related assembly line workers in the next few years. That ambition logically requires the kind of productivity enhancements Foxconn and Nvidia are working on now, so logically it makes sense that Apple’s production processes are part of the plan.  

Designed by Apple, built by robots

Achieving this is not going to be easy. But where Apple goes, others inevitably follow, which itself means that future employment is going to become even further deindustrialized at about the same time as AI itself leads to mass scale changes in working practices elsewhere. It’s hard to see where this is going, but the other side of that story is that iPhone manufacturing will itself become a movable feast.

“Designed by Apple, built by robots,” some might say.

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Microsoft brings automated ‘agents’ to M365 Copilot

Microsoft has introduced a new tool in Microsoft 365 Copilot to automate repetitive tasks, part of a drive to make the generative AI (genAI) assistant more useful to users.

Copilot Actions, announced at Microsoft’s Ignite conference Tuesday, features a simple trigger-and-action interface that Microsoft hopes will make the workflow automations accessible to a wide range of workers. 

The company offered up a few examples for Copilot Actions in a blog post. It can be set to create an automatic summary of important action points at the end of the workday, gather inputs from a team for a weekly newsletter, or summarize recent interactions with a client ahead of a meeting. The feature is now in private preview.

A Gartner survey of digital workers indicated that 51% have customized and built their own workflows, apps and automations, “so the demand is certainly there for business users (aka citizen developers) to build their own AI agents,” said Jason Wong, vice president analyst at Gartner.

Microsoft’s low-code and no-code tools, including Power Apps and Power Automate, have already “paved the way for Copilot Studio for citizen development,” Wong said. “However, Copilot Studio is still an immature product, and organizations have only started to upskill their employees to understand how to build generative AI powered apps or agents.”

Other new features announced at Ignite include an update to Copilot Pages, the recently-launched document editor tool connected to M365 Copilot. Microsoft will add “rich artifacts” to Copilot Pages, which lets users share a wider variety of information generated in Copilot, such as blocks of code or flow charts, and share them to a Pages document. 

Copilot Pages is due to be generally available in early 2025, Microsoft said.

Copilot in Teams will soon be able to analyze visual content shared on-screen during a video call, and users can ask the assistant for a quick summary of files shared in Teams Chat. Both features will be in public preview early next year.

There’s also an “interpreter” function coming to Teams that Microsoft claims will translate meeting participants’ speech in real-time during a video call. Available in public preview in early 2025, Microsoft said it will also be possible simulate a user’s voice in the translated audio.

The feature, currently in private preview, is one of several examples of AI agents coming to M365 Copilot and M365 apps. 

Microsoft also announced AI “agents” for M365 Copilot — including the general availability of the previously announced agent builder functionality in SharePoint; the latter essentially lets users created a tailored chatbot to respond to queries related to a specific set of files stored in the content management application. To help manage and secure data accessed by M365 Copilot, Microsoft will make the SharePoint Advanced Management add-on (which previously cost $3 per user a month) available at no extra cost starting early next year. 

There’s an Employee Self-Service Agent for BizChat —  the chat interface for M365 Copilot –— whereemployees can ask HR and IT-related questions, such as requesting a new laptop. The agent, now in a private preview, can be customized in Microsoft’s Copilot Studio app.   

There’s an agent to automate project management processes in Microsoft’s Planner app (in public preview now), with plans in place to open up access to third-party agents from the likes of ServiceNow in the coming months.

Microsoft has struggled to convince Microsoft 365 customers that it’s worth investing in its various genAI tools, many of which launched last year. The latest updates provide an opportunity to show the business value of the genAI assistant, which costs $30 per user each month.  

While Microsoft’s “Wave 2” of M365 Copilot features announced in September can be viewed as an attempt to win over undecided buyers, Wong said the new agentic capabilities announced at Ignite are “really more for their current M365 Copilot customers to extend the business value of generative AI beyond individual productivity to show greater ROI.

“Copilot customers [don’t] just want content creation and summarization,” he said. “They want Copilot to replace manual work, impact team workflows and drive process improvements.”

Microsoft Ignite 2024 — get the latest news and insights

Microsoft Ignite 2024 kicks off in Chicago and runs Nov. 19-22.  If you can’t make it to Chicago, no worries. First, the physical event is sold out, according to the Ignite event page. Second, it’s a hybrid event, so you can attend Ignite virtually. 

Whether you’re there physically or online, expect to learn more about the latest technologies from Microsoft — everything from artificial intelligence (AI) to cloud computing, security, productivity tools, and more  In the keynote address, Microsoft CEO Satya Nadella and Microsoft leaders — including Charlie Bell, executive vice president of Microsoft Security, and Scott Guthrie, executive vice president of the Microsoft Cloud + AI Group — will share how the company is creating new opportunities across its platforms in this rapidly evolving era of AI.

You can also network with industry experts and Microsoft’s team, IT leaders, and other tech enthusiasts; gain hands-on experience and learn from experts at technical sessions; and learn about new products and services. (Microsoft often announces new products and features at Ignite.)

Here are highlights from the 2024 show, followed by a look back at some of our previous Ignite coverage, as well as recent articles that touch on related topics. Remember to check this page often for more on Ignite 2024.

Microsoft Ignite 2024 news and insights

Microsoft upgrades Copilot Studio agent builder tools

Nov. 20, 2024: Microsoft unveiled new Copilot Studio features aimed at both expanding the functionality of AI agents created with the application and improving the accuracy of outputs. Customers will be able to connect Copilot Studio agents to third-party apps, and tools for building autonomous agents are now available in a public preview.

Microsoft partners with industry leaders to offer vertical SLMs

Nov. 20, 2024: Teaming up with industry partners such as Bayer and Rockwell Automation, Microsoft is adding pre-trained small language models to its Azure AI catalog aimed at highly specialized use cases.

Microsoft brings automated ‘agents’ to M365 Copilot

Nov. 19, 2024: Microsoft has introduced a new tool in Microsoft 365 Copilot to automate repetitive tasks, part of a drive to make the genAI assistant more useful to users. Copilot Actions features a simple trigger-and-action interface that Microsoft hopes will make the workflow automations accessible to a wide range of workers. 

Microsoft extends Entra ID to WSL, WinGet

Nov. 19, 2024: Microsoft has added new security features to Windows Subsystem for Linux (WSL) and the Windows Package Manager (WinGet), including integration with Microsoft Entra ID (formerly Active Directory) for identity-based access control. The goal is to enable IT admins to more effectively manage the deployment and use of these tools in enterprises.

Microsoft looks to genAI, exposure managment, and new bug bounties to secure enterprise IT

Nov. 19, 2024: Microsoft announced a host of new security measures at its annual Ignite conference, with the goal of strengthening its existing data protection, endpoint security, and extended threat detection and response capabilities. Notable improvements include the introduction of a dedicated exposure management tool, an upgrade to insider risk management (IRM) tailored to GenAI usage, new data loss prevention (DLP) features, and integration of genAI into security operations center (SOC) processes.

Microsoft and Atom Computing claim breakthrough in reliable quantum computing

Nov. 19, 2024: The companies have announced what they claim is a significant step forward in reliable quantum computing, unveiling a commercial quantum machine built with 24 entangled logical qubits. The system, achieved through a combination of Atom Computing’s neutral-atom hardware and Microsoft’s qubit-virtualization technology, aims to address the critical challenge of error detection and correction in quantum computation.

Microsoft adds major upgrades to Power Apps at Ignite

Nov. 19, 2024: The company announced a series of low-code product enhancements, targeted at developers, that ranged from new agent-building capabilities in Power Apps and Power Pages to new AI and governance features in the codeless automation tool Microsoft Power Automate.

Nov. 19, 2024: Microsoft will start selling a thin client device that lets workers boot directly to Windows 365 “in seconds,” the company announced on Tuesday.

Microsoft reimagines Fabric with focus on AI

Nov. 19, 2024: The company announced a slate of enhancements to its data analytics platform, including Fabric Databases, which can provision auto-optimizing and auto-scaling AI databases in seconds.

Microsoft rebrands Azure AI Studio to Azure AI Foundry

Nov. 19, 2024: The toolkit for building generative AI applications has been packaged with new updates to form the Azure AI Foundry service.

From MFA mandates to locked-down devices, Microsoft posts a year of SFI milestones at Ignite

Nov. 19, 2024: The company shared a progress report on its Secure Future Initiative (SFI), introduced a year ago, which included significant measures such as enforcing multifactor authentication (MFA) by default for new tenants, isolating close to 100,000 work devices under conditional access policies, and blocking GitHub secrets from exposure.

Previous Microsoft Ignite coverage

Microsoft to launch autonomous AI at Ignite

Oct. 21, 2024: Microsoft will let customers build autonomous AI agents that can be configured to perform complex tasks with little or no input from humans. Microsoft announced that tools to build AI agents in Copilot Studio will be available in a public beta that begins at Ignite on Nov. 19, with pre-built agents rolling out to Dynamics 365 apps in the coming months.

Microsoft Ignite 2023: 11 takeaways for CIOs

Nov. 15, 2023: Microsoft’s 2023 Ignite conference might as well be called AIgnite, with over half of the almost 600 sessions featuring AI in some shape or form. Generative AI (genAI), in particular, is at the heart of many of the product announcements Microsoft is making at the event, including new AI capabilities for wrangling large language models (LLMs) in Azure, new additions to the Copilot range of genAI assistants, new hardware, and a new tool to help developers deploy small language models (SLMs) too.

Microsoft partners with Nvidia, Synopsys for genAI services

Nov. 16, 2023: Microsoft has announced that it is partnering with chipmaker Nvidia and chip-designing software provider Synopsys to provide enterprises with foundry services and a new chip-design assistant. The foundry services from Nvidia will be deployed on Microsoft Azure and will combine three of Nvidia’s elements — its foundation models, its NeMo framework, and Nvidia’s DGX Cloud service.

As Microsoft embraces AI, it says sayonara to the metaverse

Feb. 23, 2023: It wasn’t just Mark Zuckerberg who led the metaverse charge by changing Facebook’s name to Meta. Microsoft hyped it as well, notably when CEO Satya Nadella said, “I can’t overstate how much of a breakthrough this is,” in his keynote speech at Microsoft Ignite in 2021. Now, tech companies are much wiser, they tell us. It’s AI at heart of the coming transformation. The metaverse may be yesterday’s news, but it’s not yet dead.

Microsoft Ignite in the rear-view mirror: What we learned

Oct. 17, 2022: Microsoft treated its big Ignite event as more of a marketing presentation than a full-fledged conference, offering up a variety of announcements that affect Windows users, as well as large enterprises and their networks. (The show was a hybrid affair, with a small in-person option and online access for those unable to travel.)

Related  Microsoft coverage

Microsoft’s AI research VP joins OpenAI amid fight for top AI talent

Oct. 15, 2024: Microsoft’s former vice president of genAI research, Sebastien Bubeck, left the company to join OpenAI, the maker of ChatGPT. Bubeck, a 10-year veteran at Microsoft, played a significant role in driving the company’s genAI strategy with a focus on designing more efficient small language models (SLMs) to rival OpenAI’s GPT systems.

Microsoft brings Copilot AI tools to OneDrive

Oct. 9, 2024: Microsoft’s Copilot is now available in OneDrive, part of a wider revamp of the company’s cloud storage platform.  Copilot can now summarize one or more files in OneDrive without needing to open them first; compare the content of selected files across different formats (including Word, PowerPoint, and PDFs); and respond to questions about the contents of files via the chat interface. 

Microsoft wants Copilot to be your new AI best friend

Oct. 9, 2024: Microsoft’s Copilot AI chatbot underwent a transformation last week, morphing into a simplified pastel-toned experience that encourages you…to just chat. “Hey Chris, how’s the human world today?” That’s what I heard after I fired up the Copilot app on Windows 11 and clicked the microphone button, complete with a calming wavey background. Yes, this is the type of banter you get with the new Copilot.

A beautiful machine: one week with an M4 Pro MacBook Pro

The new MacBook Pro is everything you expect: faster, better and more capable than before. While you can say that about every new Mac, the move to Apple Silicon means Apple can introduce vastly improved systems almost every year — something that was not always possible before.

I tested a beautiful Space Black MacBook Pro with the new M4 Pro chip and 48GB memory (which I would treasure if it belonged to me). The 3-nanometer chip it uses has 14 cores, consisting of 10 performance and four efficiency cores; it has a 2TB drive; a Liquid Retina XDR nanotexture display; and it costs $3,349.

What you already know

You already know everything you need to know about the all-new M4-series MacBook Pro systems. You know what they look like, that they are considerably faster, deliver extensive battery life, and are packed with more memory than Apple has pre-installed in Macs before. These AI PCs, of course, will run Apple Intelligence and any third-party generative AI systems you want to throw at them and are capable of handling incredibly intensive tasks. (When they do, they do not become hot enough you can fry an egg on them.)

You also know they run macOS, and (as virtual machines) run Windows really well if you also install Parallels. They also run most popular flavors of Linux in VM. They’re the most stable and inherently secure PC’s you can get, and if you are running a fleet of them you also know they’re less expensive to run in terms of tech support and other costs of ownership.

That’s the reputation these new Macs carry, and every single claim is true; it is why these Macs almost always win the PC group tests.

Test scores

I ran a few tests.

Geekbench 6

  • Open CL: 69,201
  • Single Core: 3,964
  • Multi Core: 22,952

There are multiple scores for these systems (Mac16,8) now available on Geekbench. These all confirm this kind of power.

Cinebench

I ran the Multi Core test using CinebenchR23. CPU results yielded 22,056 points for multi-core performance and 2,188 for single-core. The Mac utterly dominated single-core testing and comfortably took third in multi-core tests, eclipsing most AMD and Intel chips. 

Blender

Blender has its own benchmarks, which it has aggregated from users of its software. These give the equivalent Mac a median score of 2,547.97, which basically means Blender performance will be only slightly slower than what you can expect from a much more expensive Apple system running an M2 Ultra chip. 

Valley

I even tested the Mac using Valley. That test forces the Mac to render a selection of graphically intensive moving images, which makes it a neat way to put the GPU through its paces. This is no longer a fair test, however, as Valley isn’t optimized for Apple Silicon and relies on Apple’s Rosetta technology to work.  Despite which, the Mac flew, reaching an average 127.9 fps without switching on the fan. 

Apple wins the race

This level of performance — and annual improvements in that performance — could never have been achieved before the introduction of Apple’s M-series chips. Apple Silicon stands far ahead of the pack of Intel Core Ultra 200 chips or AMD Ryzen AI 9HX 370s (catchy name) — even the widely praised Qualcomm Snapdragon X Elite. 

Really, truly, Apple now leads in the processor wars. Dollar-for-dollar, and most especially, watt-for-watt, you can absolutely expect Macs running these M4 Pro chips to handle pretty everything you throw at them — in a portable Apple supercomputer you can use on battery and trundle to your next destination tucked away under your arm. Capable of delivering 8.6 teraflops of performance, it’s the computer most in the AI development industry are using; they need this level of performance and know Apple’s Macs deliver.

What are they for?

What all the performance data really means is that these Macs are more powerful than the superpowered Mac Studio or Mac Pro desktop models introduced in 2023. Want to edit a movie using pro apps like Adobe Premier or Apple’s Final Cut Pro? These machines are for you. It doesn’t stop at editing — they’re solid performers for color grading, motion graphics creation, CAD applications, RAW image editing, data modeling, structural engineering, advanced statistical analysis, even building, compiling, and testing new AI models. 

That performance also means that if you must run some legacy apps using Windows, you can — and you might find that even in emulation mode, the Mac runs Microsoft’s OS faster than most PCs. If you’re a gamer, you’ll be happy; World of Warcraft: The War Within performs 16.7 times faster than it did on an Intel-based MacBook Pro, Apple said. And these computationally intensive tasks can be done wherever you happen to be, thanks to the battery life of 24 hours. 

What about the display?

The test system I used had a nano-texture display to reduce glare and reflections. This is great for using the Mac outdoors in sunlight, and while the technology does make for a slight reduction in contrast if you look closely, this is more than offset by the image clarity. If you intend to use your new Mac when out and about, the $150 extra for nano-texture is a good investment.

When it comes to image clarity and color accuracy, you get a display capable of outputting color at the same degree of accuracy as reference systems users paid $40,000 or more for just five years ago. That’s the beauty of the Liquid Retina XDR display, which also means you can look at the display side on and still discern what it is showing. Apple has also switched to a Quantum Dot film in the display, which is a layer of phosphorescent crystals situated between the backlight and the display’s color filter that help make color more vibrant, accurate, and bright.

Otherwise, you can expect industry-leading 1600 nits of peak brightness and 1000 nits of sustained brightness for HDR and SDR content. The Mac is smart in other ways, too, and can adjust brightness all the way down to 1 nit in low-light situations. Put all of this together and what you get is a professional display in a professional notebook, which matters if your work requires staring at that display all day.

Want to use an external display? You can. While I was only able to test this with one external display, the MacBook Pro with an M4 Pro chip can drive up to two external displays in addition to the built-in display

Battery life

“Oh,” you exclaim, “but the bright display and powerful processor must eat away battery life.” While it depends on what you do, that isn’t necessarily so. Apple promises this MacBook Pro can handle up to 22 hours of video streaming and up to 14 hours of wireless web browsing.

In my experience, Apple’s battery life claims easily stand up – the only way you’ll really see battery life drop fast is if you want your Mac to start rendering large video files or preparing massive data sets for export. Oddly enough, the best way I found to easily test this was to set Valley’s test onto an endless loop. After eight hours, my beautiful Space Black Mac was still happily chugging away.

I humbly suggest that means unless you’re really pushing those processor cycles, your Mac will carry on doing whatever it is you need for a return journey between London and New York, even if you forget to bring your power cable with you. Oh, and one more thing, if you unplug your Mac, you’ll see no reduction in performance. 

Speaking to friends

Of course, if you’re staying across the ocean you might want to speak with your colleagues, family, or friends. The good news there is that the 12-megapixel webcam (1080p HD) brings Apple’s on-board camera a little further into the 21st Century.

The follow up good news is that it’s the AI Apple created in support of that camera that really does that job. Contrast will be good, even when you are backlit by a window; Center Stage will keep you in the frame without getting in the way; and Desk View gives people you speak with a good perspective on what your fingers are doing.

Of course, a good camera for video conferencing is one thing, but you also need good sound; again, Apple’s deep investments in digital sound tech is easy to hear in these Macs. The six-speaker system delivers a beautiful wide stereo sound, which means whether you’re listening to music, watching a Dolby Atmos movie, or listening to someone who loves the sound of their own voice blaring on during an endless weekly meeting, you’ll be cocooned in a cloud of sound. And if you want to output sound to a bigger system, you’ve even got a headphone port.

Summing up

Power users will be thrilled that these Macs support up to 128GB of high-bandwidth memory, which will make a big difference to 3D and AI professionals. It’s also true that users shifting video assets between multiple codecs will find they can do that while still handling tasks like color and effects processing — and if you’re trying to open a large file, the speed of the SSD is as “Pro” as everything else in this machine.

These really are pro machines, with an illuminated keyboard, outstanding built-in microphones, the productivity-boosting tools in Apple Intelligence, and the now iconic (thin and light) MacBook Pro design. You even get a polishing cloth! 

The only snag? You might not need one.

These are astonishingly portable, amazingly powerful computers that look great and sound better. However, most of us aren’t doing the computational equivalent of joining the queue to climb Everest or investigating vast data sets toward building a vaccine against cancer. Instead, we’re playing some games, surfing the internet, shifting our identities to BlueSky from Twitter, and writing a couple of word processing documents. 

Think of it this way: I’m writing this using a beautiful MacBook Pro that I can only ever aspire to.

This computer is born for speed, bred for performance, and hungry to handle some really demanding tasks. But perhaps you only really need a MacBook Air. The way I see it, if Apple were a horse breeder, then M4 Pro MacBook Pros are outstanding thoroughbreds absolutely born for world-class performance and speed, while the MacBook Air is a slightly slower but also desirable long distance runner.

I think almost every Mac user will continue to aspire to owning a thoroughbred. These Macs deliver everything we expect and cement Apple’s reputation as the world’s best racehorse breeder. No one else is consistently churning out such champions today.

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Microsoft adds major upgrades to Power Apps at Ignite

At Microsoft Ignite 2024, which began Tuesday in Chicago, the company announced a series of low-code product enhancements, targeted at developers, that ranged from new capabilities in Power Apps and Power Pages to new AI and governance features in the codeless automation tool Microsoft Power Automate.

According to a release from Microsoft, the Power Apps upgrade is designed to help build intelligent apps and give users more ways to leverage AI for greater productivity in low-code apps.

The capabilities, which will be in preview next month, include a new way to build complex offerings on the Power Platform. Developers, supported by the Copilot in Power Apps, will be able to define a business problem and then step through and review proposed roles and requirements, working alongside Copilot to help ensure it reflects the true business problem, Microsoft said.

Copilot, it said, “will iteratively build a solution architecture from apps, pages, automations, and agents as possible assets. This iterative and outcome-focused development cycle will happen within a single view in Power Apps Studio, but can enhance the way solutions are built across the breadth of low-code apps.”

Other enhancements include:

  • Agent builder in Power Apps that Microsoft said will give developers “a fast and convenient way to bring their apps into the agentic era by being able to build agents for their app from within Power Apps Studio, using the lightweight Copilot Studio experience. The app-specific agents will leverage the logic, knowledge and actions already existing in the apps to execute tasks autonomously.” App users can oversee the actions that the agents took in the app and take action if necessary.
  • AI-generated record summary card with a custom prompt that will enable developers to “enrich the user experience in low-code apps with several generative AI features, including adding a custom prompt to their apps to help users easily gain insights from their records.”
  • The ability for users to fill out forms using files and emails as a source of data, making assistance in apps more useful out of the box.Model-driven app users will be able to add a file or email to generate form field suggestions, saving valuable time on a tedious task,” the release stated. “The form filling experience has been improved based on user feedback, giving more control over suggestions.”
  • The ability for Snowflake data to be brought into Dataverse, Microsoft’s enterprise data platform for Copilot, through a new Snowflake Power Platform connector, which the release said will allow sales teams to analyze purchase patterns in Snowflake and track leads in real time within Dataverse.

Kyle Davis, VP analyst at Gartner who specializes in areas related to application modernization using low-code and genAI, said the “major changes that will help Power Platform customers are the new managed capabilities aligned to roles within an organization, the change to data policies, and the new capacity management capabilities.”

The new AI and governance features in Power Automate, the platform’s codeless automation tool, Microsoft said, will “span Copilot for Power Automate cloud automation and robotic process automation (RPA). These updates will enable users to build more intuitive, reliable, and fast authoring automations.”

Scheduled for preview in December, the offerings include generative actions that will accept natural language input and let cloud flows create AI-powered steps from it, and a Copilot expression assistant, currently in preview, that will help developers build expressions by describing what they want to create and referencing the dynamic data in the flow.

According to Davis, “nearly all the built-in governance capabilities have fallen under Managed Environments. The feature list has grown over time and was due for a revamp. The new approach includes new capabilities, but also breaks out the governance capabilities that existed under Managed Environments into three areas: managed governance, managed operations, and managed security.”

These areas, he said, “align with typical roles within an organization. For example, managed operations are where you’ll find backup and recovery, ALM, testing, and monitoring capabilities. Managed Security is where you’ll find IAM, network isolation, advanced data policies, and encryption.”

Davis added, “the major change to data policies is that they have been simplified. The blocked, non-business, and business categories have been removed. Now, an organization can choose which connectors to make available and which to block. Also, all connectors are now blockable.”

Also launched on Tuesday were:

  • New capabilities in Power Pages that Microsoft said are designed to enhance the user experience, streamline operations and provide secure, intelligent solutions to meet evolving business needs. These capabilities, in preview, include agent-enabled workflows that “will allow users to empower their digital presence through autonomous agents, secured by robust access controls.”
  • An update to the SaaS-based Power Platform admin center, currently in preview, that Microsoft said will “include pages to help users manage low-code assets and explore resources, view and help with agent adoption in Microsoft Copilot Studio, manage capacity and licenses and monitor reliability and optimize latency. The updated security page will allow IT admins to gain visibility, get recommendations and utilize the controls needed to improve their security posture.”

Davis said, “the new capacity management capabilities allow admins to allocate Copilot Studio messages, Dataverse capacity, and other capacity-based features to different environments. This has been a pain point in the past, especially when an organization has elected to use a chargeback model but has had no way to protect capacity accrued at the tenant level for those business units or departments that had paid for it. Now, if different business units or departments have their own environments, those environments can have the capacity they paid for allocated to them.”