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Landing a tech job is tough: here’s how to beat the challenges in today’s market

Even with the US economy doing well by most measures, technology job seekers often find it difficult to get hired. It’s a conundrum.

The unemployment rate remains at near historic lows (from 2.5% to 3.8%, depending on the data source), but corporate layoffs have continued in earnest and some traditional IT skills are often no longer in demand. Online hiring platform Indeed recently found that tech jobs including software development remain 30% below 2020 levels, and that 79% tech workers feel pressure to upskill because of the rise of generative AI.

Those kinds of changes have prompted more workers to cast about for new jobs; this year, 34% of survey respondents said they are actively looking for work, up 11% from 2023. (The same percentage said they’re worried about layoffs in the next year, and four in 10 said if their company makes job cuts, they expect to be affected.)

Job data over the past two years have been a mixed bag of good times and bad; 260,000 tech workers were laid off in 2023, with another 142,000 getting pink slips so far this year, according to Layoffs.fyi. At the same time, US unemployment data released last month showed unexpected growth overall for tech job listings and hiring, along with a marked shift in the kind of workers organizations need — AI talent is no longer at the top of the list.

So what’s going on?

“While the labor market overall is performing well and unemployment is low, some sectors are doing much better than others,” said Allison Shrivastava, an economic research associate at Indeed’s Hiring Lab.

IT and tech-related sectors expanded during the post-pandemic boom, with job postings in software development reaching well above pre-pandemic levels, according to Shrivastava. Some of the decline in hiring now could be a correction to that rapid expansion.

“These sectors are also pretty costly to hire in, both in terms of time and money, so employers could be more cautious in expanding their employee base, favoring a wait-and-see approach while the labor market settles,” she said.

Jobs for tech workers

Janco Associates

ZipRecruiter’s latest Job Seeker Confidence Index has dropped to its lowest level since the index began in early 2022, with job seekers’ confidence in the labor market and their own financial wellbeing down sharply. Fully 41% of job hunters said it’s now much harder to find a job and slightly more, 43%, said their search is going poorly, ZipRecruiter found. Only 13% described their job hunt as going well.

Fewer opportunities for some, more for others

More than half of job seekers (53%) said there are fewer opportunities than just six months ago, and 34% have had to expand their search outside their usual field, ZipRecruiter said. Part of those frustrations could be because the mix of companies that are hiring has changed.

Industry observers say smaller organizations have been scooping up talent left in the wake of more than two-years’ worth of layoffs by bigger corporations. That could explain why the number of unemployed IT professionals in the US dropped last month from 148,000 to 98,000, according to IT industry consultancy Janco Associates, which drew its findings from a US Bureau of Labor Statistics (BLS) data for Septermber.)

IT job skills

Highest in demand technology platform skills and % change in demand year over year (Aug 2023 vs Aug 2024)

Indeed

By Janco’s tally, more than 78,000 IT pros were hired in September, cutting into unemployment. “IT pros who were unemployed last month found jobs more quickly than was anticipated, as CIOs rushed to fill open positions,” said Janco CEO Victor Janulaitis. “Our analysis predicts the same will be the case for the next several months.”

Janco pegged the September unemployment rate for IT workers at 3.8%, down from 6% in August and now below the overall national unemployment rate of 4.1%.

“The moving average of the number of unfilled jobs for IT professionals peaked in January, and has steadily declined to 45,000 in September,” Janulaitis said. “Most of those positions are for new technologies. IT pros having a legacy application focus are finding few opportunities.”

How to get hired

Of the tech workers open to new opportunities, nearly 80% say they would consider relocation, a 10% increase from 2023. Tech talent is also taking control of their hiring journey, with 61% in 2024 finding roles on their own compared to 55% who did so in 2023. This indicates a shift away from reliance on recruiters and personal networks, according to Indeed.

Linsey Fagan, a senior talent strategy advisor at Indeed, noted that the tech job market is currently seeing decreased job volume and an influx of talent, making it a unique challenge for job seekers to find suitable roles.

But there are a few key steps job seekers can take to improve their chances of success, according to Fagan — beginning with upskilling.

Biggest changes in skills needed

Indeed

“Technologies like Rust, Go, Google Cloud Platform, Terraform, and AWS are experiencing a surge in demand, but have relatively few job seekers compared to open roles,” Fagan said. “Learning these skills can give candidates a significant advantage in securing roles in this dynamic landscape.”

According to Indeed, the fastest-growing areas in tech at the moment are software development, generative AI, and cybersecurity, where despite high demand, there remains a shortage of experts.

Freelance employment platform Upwork found similar trends in a recently released study of freelance worker earnings for all of 2023; it found “unprecedented” growth in importance for genAI and data science and analytics skills.

Jobs available in AI

Indeed

The genAI factor

In the US and Europe, as many as 300 million jobs could be threatened by some form of AI over the next few years, according to a March research note by investment bank Goldman Sachs. Fully two-thirds of US jobs could be partially automated through AI, and up to one in four current work tasks could be completely automated by AI, Goldman Sachs said.

Jobs with highest and lowest talent available

Indeed

In particular, roles that require repetitive data entry, legal administration, careers involving math skills — even healthcare jobs — will all be impacted by AI’s adoption. Amid that backdrop, job seekers should ask a potential employer if they offer upskilling opportunities, as 89% of tech professionals use company-provided training opportunities to keep their skills up to date, according to Fagan.

“…With genAI gaining momentum, tech professionals feel pressure to upskill,” she said. “Most employers offer tuition reimbursement or upskilling opportunities, so it would be a missed opportunity not to take advantage. Additionally, adapting and integrating AI into workflows is becoming essential. By staying open to upskilling, particularly in high-demand areas and in AI integration, and considering flexibility in work location, tech job seekers can better navigate today’s tech job market.”

Tech professionals with five to 10 years of experience are more likely to apply for internal roles rather than outside their current company, underlining the need for companies to invest in upskilling. Sixty-six percent of employees say they are likely to remain at a company with mentorship programs, according to Indeed’s survey.

While work flexibility remains a top priority for many job seekers, it’s important for tech job seekers to be open-minded about hybrid or on-site work if they are looking to find a job quickly. “Our research found that professionals who work on-site about four days per week tend to want to stay with their employers, likely due to the collaboration and sense of community fostered by in-person interactions,” Fagan said.

How to completely customize your Android Quick Settings panel

When we talk about Android customization, we tend to focus on the home screen and the ocean of exceptional Android launchers that let you take total control of that environment.

But the beauty of Android is that the opportunity for making your phone work the way you want isn’t limited to any one area of the operating system. Unlike with that (cough, cough) other smartphone platform, you can customize and control practically every part of the Android experience to make it exactly right for you — instead of being forced to blindly follow the path some sweater-vested executive in an ostentatious spaceship office has chosen simply because he thinks it’s “elegant.”

Few Android-appreciating animals realize it, but that Google-given freedom of ours extends even into Android’s Quick Settings panel — that series of one-tap tiles you see when you swipe down twice from the top of your screen. In addition to expanding which specific shortcuts appear in that area, you can completely customize the very way that area of Android looks and works. And in doing so, you can make it especially efficient and functional for your personal style of working.

It’s basically like using a custom launcher — only for your Quick Settings instead of your home screen. And once you know where to look, the possibilities are practically endless.

Here, specifically, are two Quick Settings customization paths well worth exploring.

[Ready to push your Android Intelligence quotient even higher? Check out my new Android Notification Power-Pack to discover six powerful enhancements that’ll change how you use your phone.]

Android Quick Settings customization path #1: The simple replacement

The first tool I want to introduce you to is essentially the Nova Launcher of Android Quick Settings customization.

It’s called Power Shade, and just as Nova or any other launcher does on the home screen, it completely replaces your device’s entire default Quick Settings setup with something much more feature-filled and customizable.

Among other things, Power Shade empowers you to:

  • Choose exactly what shape and size all of your Quick Settings tiles take — and, consequently, how many of ’em end up being visible at once in that initial swipe-down view
  • Fine-tune the color palette, style, and all-around appearance of your Quick Settings panel
  • And even change the behavior of the Android swipe-down gesture, so that just a single swipe can open up the entire Quick Settings and notification panel, if you want
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Power Shade replaces your standard Quick Settings panel with a much more customizable alternative.

JR Raphael, IDG

Power Shade works by taking over the standard Android swipe-down gesture and loading its interface in place of your device’s default. Because of that, the mechanism isn’t flawless — once in a while, you’ll get a quick glimpse of your standard Quick Settings setup behind the Power Shade replacement — but the system has generally worked quite smoothly and consistently for me throughout my tests on a variety of different devices.

Android Quick Settings customize: Power Shade options
Power Shade offers oodles of options for taking total control of your Android Quick Settings interface.

JR Raphael, IDG

Power Shade is free to use in its base form, with an optional premium version that activates some advanced options and eliminates some mildly annoying ads throughout its configuration tool. You really don’t need the premium path to enjoy the app, but if you do decide to make the leap, be sure to look for the lifetime license, not the ongoing subscription plan. (The lifetime key is 10 bucks and seems to show up as an option only on occasion. If you wait a bit, you’ll probably get an offer to buy it for $2 at some point, too.)

The app does require some relatively deep system permissions, but they’re all genuinely required for what it needs to do. And its privacy policy is clear about the fact that it doesn’t collect or share any personal data.

Android Quick Settings customization path #2: The total makeover

If Power Shade is the jack-of-all-trades Nova Launcher of Android Quick Settings customization, this next option is the Square Home — a super-specific setup that aims to emulate what other environments offer while also adding in a healthy pinch of extra functionality and control.

It’s called Mi Control Center, and it draws on inspiration from both iOS and the popular Xiaomi MIUI flavor of Android to bring a distinctive and extremely different look ‘n’ feel to that area of the Android interface.

The key to this approach is that swiping down from the left side of the screen opens up your notifications while swiping down from the right reveals an Apple-like “Control Center” (a.k.a. Quick Settings) panel.

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Mi Control Center introduces a whole new approach to Android Quick Settings, with ample room for customization.

JR Raphael, IDG

Just like with Power Shade, though, you can customize and control practically every aspect of the experience — down to the tiniest of details around exactly how the setup looks and works. You can even adjust the precise dividing point for where a swipe triggers notifications vs. the “Control Center,” if you really want to get intricate.

Android Quick Settings customize: Mi Control Center options
Mi Control Center is every bit as customizable as Power Shade — just with a different concept at its core.

JR Raphael, IDG

Mi Control Center is free to use at its base level, with an optional $10/week (!!) premium subscription to unlock certain advanced features and remove ads throughout the configuration tool. You definitely don’t need that, and I absolutely wouldn’t pay that much for it. If the developer ever offers a more reasonably priced upgrade, it might be worth considering. In the meantime, the free version should be more than enough for most people and purposes.

Like Power Shade, Mi Control Center does require a fair amount of permissions — but, once more, the app wouldn’t be able to operate and do what it needs to do without ’em. And, again, its privacy policy indicates that nothing of any significance is ever stored or shared.

So there ya have it: two potential-packed paths with limitless options for customizing your Android device’s Quick Settings panel and making it your own. Throw in some extra-useful tile additions and then spruce up the status bar above it, and you’ll effectively be carrying a new and drastically improved device — without having spent a single shiny dime.

Keep the customization coming with my Android Notification Power-Pack — six powerful enhancements for the notification panel on any Android device — next!

Mullenweg ‘would love to go back to negotiating table’ with WP Engine

While lawyers argue in the WP Engine versus Automattic litigation whether the hyperbole should be believed, the continuing battle of words, almost all nasty ones, is starting to raise doubts how much an enterprise should rely on open source. And even if open source can be avoided at all in late 2024.

The latest legal documents came from Automattic, which argued that its people did nothing wrong and that the blame lies solely with WP Engine. This arrived after months of a wide range of heated comments from both sides.

One key point of disagreement involves WP Engine being denied access to WordPress.org. WP Engine has argued that the denial blocked it from getting work done, but Automattic (which controls both WordPress.org and WordPress.com) argues the move didn’t meaningfully hurt WP Engine.

Microsoft reports better-than-expected results; AI products show record growth

Microsoft’s second quarter results beat analysts’ expectations. as revenue increased by 16% to $ 65.6 billion — higher than the $64.5 billion analysts had expected. Net income rose 11% to $ 24.67 billion.

Following major investments in AI, revenue from the Azure cloud business is now up 33%.

Microsoft CEO Satya Nadella said in a comment that the company’s AI business will soon be worth $ 10 billion a year, making it the fastest product category to reach that milestone, Axios reports.

Revenue from server products and cloud services increased by 23%, with revenue from the Microsoft 365 commercial products and cloud services up by 13% for the quarter.

Get-back-to-your-desk mandates spark office refill revolution

As the pandemic eased in 2022 and 2023, US core business centers in large and small cities continued to suffer the after effects or remote- and hybrid-work policies, which led to a 20% to 40% reduction in office space use and a devaluation of properties. The big switch to remote work left many downtowns largely empty for months.

Since then, commercial areas have seen a slow but steady return to the office, with average office occupancy rate hitting more than 60%.

Still, many offices remain partially or completely empty.

“We are approaching 20 quarters of contraction in the office market,” according to Peter Miscovich, global future of work leader at Jones Lang LaSalle IP (JLL), a commercial real estate and investment management services firm. “There are signs of stabilization of vacancies in certain parts of the country.”

One trend affecting the repopulation of corporate cubicles involves a rash of return-to-office (RTO) mandates. Last month, for example, Amazon CEO Andy Jassy told employees to get back into the office five days a week beginning in early 2025. Ericsson recently tightened its policy for office attendance, too — a decision it later decided was made too quickly.

Earlier this year, Dell Technologies ordered many workers to return to their corporate desks, and more recently told its global sales team to work in office five days a week. And just last week, 3M ordered senior employees back to corporate headquarters.

According to one recent survey, most companies are pushing for RTO mandates in 2025. The survey by ResumeBuilder found that nine in 10 companies will enact RTO mandates based on data from 764 companies that transitioned to a fully remote work model during the pandemic. But the data is nuanced. Not all RTO policies, of course, require employees to be in the office five days a week.

Kastle back to work barometer

Kastle

“There’s only 25% of companies, overall, seeking RTO five days per week, and the remaining 75% are involved in various forms of hybrid or hybrid/remote and my forecast is that hybrid will endure,” Miscovich said.

The ResumeBuilder survey results were similar to Miscovich’s findings. The majority of companies are operating with a hybrid model, while 30% require employees to be in the office full-time.

Office occupancy rates fell from 100% in February 2020, at the start of the pandemic’s stay-at-home orders, to just 14% by April of that same year. Over the next four years, those rates have slowly climbed as companies embraced hybrid work policies. But on average, occupancy never fully returned to 100%, according to Kastle Systems, a provider of security key fob technology for 2,600 buildings in 138 US cities.

Recent data shows occupancy rates are again climbing. In January, the peak occupancy rate of US office buildings stood around 46% based on a 10-city average, according to Kastle. Today, more than 61% of buildings are occupied in those same 10 large cities. And cities such as Austin and Houston are seeing occupancy rates as high as 77% to 71%, respectively. Chicago’s office building occupancy rate stands at 69%.

Peak occupancy rates are only half the story. “Peak” relates to days when offices are most full, such as on Mondays and Tuesdays. On less popular days, such as Fridays, office occupancy rates dipped as low as 33% this month.

RTO mandates

Kastle

Despite the rise in occupancy rates, office values remain depressed compared to before the pandemic, according to the National Bureau of Economic Research (NBER). It found there has been a 39% decline in office building values since 2020 — and a large percentage of pre-pandemic leases will come up for renewal in the next few years. That could force some companies to more closely evaluate their office needs.

The COVID pandemic served as something of an unintentional experiment that revealed a host of uncomfortable workplace truths — namely, that most employees always preferred remote work and at-home knowledge workers were just as, if not more, productive. Another realization: working in the office, by default, isn’t as rewarding some people as it is for others, according to Phil Kirschner, an associate partner in McKinsey & Co.’s real estate and people and organizational performance practices.

Not everyone, for example, feels the same level of inclusion and equality in an office setting. “Diverse populations of almost any measure — whether skin color, sexual orientation, physical disability — are affected by in-office requirements, and there’s a higher desire for workplace flexibility either when taking a job or the likelihood to leave a job if you’re not offered it,” Kirschner said in an earlier interview with Computerworld.

Higher quality buildings, such as those that are newer and have more amenities, have fared better of late. That’s prompted a rush to build or renovate older offices that not only have newer amenities and mixed-use spaces (such as combined office, shopping and recreational facilities) but updated technology to better support remote and hybrid workers.

But older properties with fewer amenities could suffer. In particular, Class B, Class C and even lower-end Class A grade buildings could see the biggest valuation declines in the current market; those who are leasing or buying space now want top-notch AAA buildings — those with the latest amenities, technologies, and locations.

“There’s a potential space shortage in certain districts and locations,” Miscovich said. “Even three-days a week in the office is affecting demand. We are seeing demand for that high-quality space, but there’s also the surplus of the obsolete, class B- or C buildings that are not serving the workforce of the future.”

Leading the return-to-office trend are legal firms, financial services organizations, defense contractors, and industrial companies seeking to expand their footprint as the result of business demands.

“And, then the technology sector is picking up in places where they have AI talent demands and key urban centers for tech talent,” Miscovich said. “Technology is fascinating because you have some firms becoming more office centric and others are still offering more of a hybrid approach. We’ll see how that sector plays out over the next couple of years.”

Miscovich describes the pandemic was “an accelerant” and “time machine” that moved the US workforce 10 years into the future in just two years. Remote work was inevitable with the evolution of the digital economy, and the pandemic showed the promise of hybrid and distributed work.

Now workplace design, leadership, culture, workplace practices, change management, hybrid workplace technologies — all need to mature as we go forward beyond the post pandemic world, he said.

“The future of work will be distributed; it will be diverse and it will be dynamic. I think the RTO mandates occurring are for individual companies in that 25% range,” Miscovich said. “That may increase to 30%, but our point of view is hybrid work will endure for the longer term. We have some clients that by 2027 or 2030 may have a portion of their workforce in office five days a week and another portion of their workforce at three days a week or three days a month.

“I don’t think there will be ever a future steady state, just given the dynamism of artificial intelligence, talent and distributed work,” he said. “I think we’ll see a continuous evolution and continuous learning mind set relative to future of work strategies.”

Get-back-to-your-desk mandates spark office refill revolution

As the pandemic eased in 2022 and 2023, US core business centers in large and small cities continued to suffer the after effects or remote- and hybrid-work policies, which led to a 20% to 40% reduction in office space use and a devaluation of properties. The big switch to remote work left many downtowns largely empty for months.

Since then, commercial areas have seen a slow but steady return to the office, with average office occupancy rate hitting more than 60%.

Still, many offices remain partially or completely empty.

“We are approaching 20 quarters of contraction in the office market,” according to Peter Miscovich, global future of work leader at Jones Lang LaSalle IP (JLL), a commercial real estate and investment management services firm. “There are signs of stabilization of vacancies in certain parts of the country.”

One trend affecting the repopulation of corporate cubicles involves a rash of return-to-office (RTO) mandates. Last month, for example, Amazon CEO Andy Jassy told employees to get back into the office five days a week beginning in early 2025. Ericsson recently tightened its policy for office attendance, too — a decision it later decided was made too quickly.

Earlier this year, Dell Technologies ordered many workers to return to their corporate desks, and more recently told its global sales team to work in office five days a week. And just last week, 3M ordered senior employees back to corporate headquarters.

According to one recent survey, most companies are pushing for RTO mandates in 2025. The survey by ResumeBuilder found that nine in 10 companies will enact RTO mandates based on data from 764 companies that transitioned to a fully remote work model during the pandemic. But the data is nuanced. Not all RTO policies, of course, require employees to be in the office five days a week.

Kastle back to work barometer

Kastle

“There’s only 25% of companies, overall, seeking RTO five days per week, and the remaining 75% are involved in various forms of hybrid or hybrid/remote and my forecast is that hybrid will endure,” Miscovich said.

The ResumeBuilder survey results were similar to Miscovich’s findings. The majority of companies are operating with a hybrid model, while 30% require employees to be in the office full-time.

Office occupancy rates fell from 100% in February 2020, at the start of the pandemic’s stay-at-home orders, to just 14% by April of that same year. Over the next four years, those rates have slowly climbed as companies embraced hybrid work policies. But on average, occupancy never fully returned to 100%, according to Kastle Systems, a provider of security key fob technology for 2,600 buildings in 138 US cities.

Recent data shows occupancy rates are again climbing. In January, the peak occupancy rate of US office buildings stood around 46% based on a 10-city average, according to Kastle. Today, more than 61% of buildings are occupied in those same 10 large cities. And cities such as Austin and Houston are seeing occupancy rates as high as 77% to 71%, respectively. Chicago’s office building occupancy rate stands at 69%.

Peak occupancy rates are only half the story. “Peak” relates to days when offices are most full, such as on Mondays and Tuesdays. On less popular days, such as Fridays, office occupancy rates dipped as low as 33% this month.

RTO mandates

Kastle

Despite the rise in occupancy rates, office values remain depressed compared to before the pandemic, according to the National Bureau of Economic Research (NBER). It found there has been a 39% decline in office building values since 2020 — and a large percentage of pre-pandemic leases will come up for renewal in the next few years. That could force some companies to more closely evaluate their office needs.

The COVID pandemic served as something of an unintentional experiment that revealed a host of uncomfortable workplace truths — namely, that most employees always preferred remote work and at-home knowledge workers were just as, if not more, productive. Another realization: working in the office, by default, isn’t as rewarding some people as it is for others, according to Phil Kirschner, an associate partner in McKinsey & Co.’s real estate and people and organizational performance practices.

Not everyone, for example, feels the same level of inclusion and equality in an office setting. “Diverse populations of almost any measure — whether skin color, sexual orientation, physical disability — are affected by in-office requirements, and there’s a higher desire for workplace flexibility either when taking a job or the likelihood to leave a job if you’re not offered it,” Kirschner said in an earlier interview with Computerworld.

Higher quality buildings, such as those that are newer and have more amenities, have fared better of late. That’s prompted a rush to build or renovate older offices that not only have newer amenities and mixed-use spaces (such as combined office, shopping and recreational facilities) but updated technology to better support remote and hybrid workers.

But older properties with fewer amenities could suffer. In particular, Class B, Class C and even lower-end Class A grade buildings could see the biggest valuation declines in the current market; those who are leasing or buying space now want top-notch AAA buildings — those with the latest amenities, technologies, and locations.

“There’s a potential space shortage in certain districts and locations,” Miscovich said. “Even three-days a week in the office is affecting demand. We are seeing demand for that high-quality space, but there’s also the surplus of the obsolete, class B- or C buildings that are not serving the workforce of the future.”

Leading the return-to-office trend are legal firms, financial services organizations, defense contractors, and industrial companies seeking to expand their footprint as the result of business demands.

“And, then the technology sector is picking up in places where they have AI talent demands and key urban centers for tech talent,” Miscovich said. “Technology is fascinating because you have some firms becoming more office centric and others are still offering more of a hybrid approach. We’ll see how that sector plays out over the next couple of years.”

Miscovich describes the pandemic was “an accelerant” and “time machine” that moved the US workforce 10 years into the future in just two years. Remote work was inevitable with the evolution of the digital economy, and the pandemic showed the promise of hybrid and distributed work.

Now workplace design, leadership, culture, workplace practices, change management, hybrid workplace technologies — all need to mature as we go forward beyond the post pandemic world, he said.

“The future of work will be distributed; it will be diverse and it will be dynamic. I think the RTO mandates occurring are for individual companies in that 25% range,” Miscovich said. “That may increase to 30%, but our point of view is hybrid work will endure for the longer term. We have some clients that by 2027 or 2030 may have a portion of their workforce in office five days a week and another portion of their workforce at three days a week or three days a month.

“I don’t think there will be ever a future steady state, just given the dynamism of artificial intelligence, talent and distributed work,” he said. “I think we’ll see a continuous evolution and continuous learning mind set relative to future of work strategies.”

Apple’s new M4-based MacBook Pro line-up: signs of a rapid evolution

Apple’s big week of Mac news continued with the arrival today of the new M4-based MacBook Pro family, including a powerful new M4 Max processor and a bump to standard memory in the MacBook Air.

“MacBook Pro is an incredibly powerful tool that millions of people use to do their life’s best work, and today we’re making it even better,” said John Ternus, Apple’s senior vice president of Hardware Engineering, announcing the new machines.

Apple’s latest notebooks follow the introduction of the mighty Mac mini and iMac — also powered by M4 processors – and promise to deliver the kind of power and performance for even the toughest professional workflows. Of course, the energy benefits are also apparent in the 24-hour battery life Apple promises. 

Apple Intelligence is visible throughout all the new Macs. But perhaps another facet of Apple’s intelligence is that by introducing a new Mac each day this week, it has grabbed a huge chunk of the news cycle. Apple also quietly beefed up the MacBook Air (the world’s most popular laptop), bestowing M2 and M3 models with 16GB of unified memory as standard, at no additional cost — pretty much confirming that, in the age of AI, 16GB is the new 8GB.

The new MacBook Pro

There’s a lot to like in the new laptops, which can be ordered with an M4, M4 Pro, or an all-new M4 Max chip.  Compared to an Intel-based MacBook Pro, the new model provides nearly 10 times faster performance for AI-based workloads and 20 times faster performance for graphics-intensive tasks, Apple said.

In other words, the chips unleash huge leaps forward in computational power similar to what a supercomputer cluster would have given you not so long ago – with estimated battery life that’s the longest we’ve ever had in a Mac. You can also support two high-resolution external displays as well as the built-in display.

All models, both 14-in. and 16-in. configurations, feature a Liquid Retina XDR screen with a nano-texture display option and up to 1,000 nits of brightness (1,600 nits of peak brightness). Equipped with a six-speaker sound system, they offer a 12-megapixel Center Stage camera, Thunderbolt 5 on M4 Pro and M4 Max models, an 8K HDMI port, MagSafe 3, headphone jack, SDXC card slot, Wi-Fi 6E and Bluetooth 5.3. Available in space black and silver, all can be pre-ordered today; shipments begin Nov. 8. 

But what’s different is all about the processor.

Speed demons

“Apple silicon has taken the Mac to unprecedented heights, and the rapid pace of innovation continues with M4 Pro and M4 Max,” Johny Srouji, Apple’s senior vice president of hardware technologies, said in a statement. “With the world’s fastest CPU core, immensely more powerful GPUs, and the fastest Neural Engine ever, the power-efficient performance and capabilities of the M4 family extend its lead as the most advanced lineup of chips in the industry.”

Built using second-generation 3-nanometer technology, the M4 family of chips boasts the world’s fastest CPU core, along with outstanding multithreaded CPU performance. The chips also support increased memory bandwidth, which is water in the desert for large language models (LLMs) you might want to run.

That 24-hour battery life hasn’t made for any compromise in terms of performance. Apple claims the new M4 MacBook Pro will run 1.8 times faster than the M1 MacBook Pro, with some tasks running even faster than that. The Neural Engine is also three times more powerful, which — in combination with the increased 120Gbps memory bandwidth and 16GB installed unified memory — means the computer will be incredibly capable of running and creating new AI.

Apple cherry-picked some illustrations of how this performance equates to getting work done faster, promising image processing in Affinity Photo will be seven times faster than it was with the Intel Core i7 MacBook Pro (13-in.) or 1.8 times faster than in the M1 MacBook Pro. Blender users can expect 3D rendering to be more than 10 times faster than on Intel.

But even those comparisons are thoroughly trashed by the performance you can expect from the M4 Pro Macs. Apple claims that a MacBook Pro with M4 Pro will enjoy a massive 75% increase in memory bandwidth over the prior generation — double that of any AI PC chip. These things really do promise massive enhancements in complex professional workflows in fields like structural engineering or data modeling. Those performance boosts are essential to some industries. 

King of the Hill – the M4 Max

It’s hard to miss just how much performance Apple promises with the M4 Max MacBook Pro: 3.5 times the performance of the M1 Max MacBook Pro. (That’s pretty impressive on its own, given that particular Mac still blows people’s socks off.)

What this means is that the heaviest creative, scientific, or data modelling tasks will be absolutely devoured by this machine. Want to run DNA sequences in Oxford Nanopore? Now you can — an astonishing 23.8 times faster than you could before.

The LLMs we use tomorrow will be built in these Macs, because they can handle the workload it takes to manage nearly 200 billion parameters. It doesn’t stop there, the M4 Max holds a Media Engine with two ProRes accelerators, so media handling (at least on apps that support ProRes) will fly.

Consider this: Apple claims a MacBook Pro with an M4 Max can compile code in Xcode 4.6 times faster than the 16‑in. MacBook Pro with Intel Core i9.

If you recall, I looked at that particular Mac in 2019 and called it the most capable Apple notebook I’d ever used. To deliver a near five-fold performance increase in under five years since then really shows the extent to which the move to Apple Silicon has unleashed evolution on the Mac. This is also more than twice as fast as the 16‑in. MacBook Pro with M1 Max (“a major step forward,” reviewers said).

The details about the chips

M4

  • Up to 10-core CPU. (four performance, six efficiency cores). 1.8x faster than M1.
  • 10-core GPU. Two times faster than M1.
  • 16-core Neural Engine
  • 16GB of unified memory at 120GBps, with support for up to 32GB.

M4 Pro 

  • Up to 14-core CPU. (10 performance, four efficiency cores). 1.9 times faster than M1 Pro.
  • 20-core GPU. Apple says this is twice as fast as the M4 (which means it’s probably four times faster than the M1).
  • 16-core Neural Engine.
  • 16GB of unified memory at 120GBps, with support for up to 64GB at an astonishing 275GBps (the latter can be configured for up to 546GBps).

M4 Max

  • Up to 16-core CPU. (12 performance, four efficiency cores). 2.2 times faster than M1 Max.
  • 40-core GPU, 1.9 times faster than the M1 Max.
  • 16-core Neural Engine
  • Up to 128GB unified memory. Over half a terabyte per second (546GBps) of unified memory bandwidth.
  • Media Engine that includes two video encode engines and two ProRes accelerators.

There are a variety of build-to-order options that can further increase performance.

How much do they cost?

The 14-in. MacBook Pro with M4 starts at $1,599, and with M4 Pro, $1,999; the 16‑in. MacBook Pro starts at $2,499. I ran a quick build-to-order calculation to find that a 16-in. MacBook Pro with a 16-core M4 Max chip, nano-texture display, 64GB memory, and 1TB SSD will cost you $4,349. Completely maxxed out (bar software) you’re looking at $7,349.

Weirdly, in light of the performance you can expect, I imagine that for some users in some industries even the very highest end system will seem to be a bargain, though most of us don’t need that much power.

Better for the Environment

Apple really is pressing hard on its goal to becoming carbon neutral by 2030. These new Macs are created from a custom alloy that uses 100% recycled aluminum in the enclosure. You’ll also find 100% recycled rare earth elements in all magnets, and 100% recycled tin soldering, gold plating, and copper in multiple printed circuit boards. The packaging has no plastic included.

One more thing

Stop everything for a moment, zoom out, and take another look at Apple’s news this week. You might then recognize that from the $599 Mac mini all the way to the cream of the MacBook Pro crop, Apple now offers systems more than capable of handling any task; even the Mac mini can handle heavy workloads, just a little slower.

Not only this, but with Apple Intelligence, Apple has the foundations for a Mac/iPhone/iPad AI ecosystem no one else can touch. That’s all fine and impressive on its own — but these new pro Mac notebooks add another arrow to Apple’s bow. 

Look at it another way: MacBook Pro is already incredibly popular among data scientists and AI researchers. What that means, of course, is that even if Apple doesn’t prevail in the AI race (I wouldn’t bet against it), there’s still a very, very big chance that whatever AI does gain dominance will be something that was, itself, made on a Mac.

And that’s an accomplishment no one else can match. Time to upgrade?

Please follow me on LinkedInMastodon, or join me in the AppleHolic’s bar & grill group on MeWe.

OpenAI bets on its own AI chips by 2026

OpenAI intends to design its own AI chips, which would give it an edge over its competitors, according to Reuters. The chips will be developed in collaboration with TSMC and Broadcom, meaning OpenAI will not invest in its own factories.

If all goes according to plan, the first chips could be ready for use as early as 2026.

While waiting for its own chips to arrive, OpenAI has decided to order processors from AMD to be used to train its AI models. (Nvidia chips are currently used for that purpose, but high demand has meant prices for these chips have risen sharply.)

If you care about business continuity, get a Mac (or iPhone)

As Delta goes to litigation to try to claw back some of the money it lost as a result of the Crowdstrike disaster, a new report on enterprise IT shows once again that if you care about business continuity, you should invest in Apple’s products.

Conducted by Dimensional Research and paid for by Apple device management company Kandji, the annual Apple in the Enterprise survey is revealing. It confirms continued growth in the use of Apple products across the enterprise and reiterates that IT professionals continue to say Apple devices are far less likely to be affected by ransomware.

Just look at the data

Some of the data points are revealing, particularly around security:

  • 77% of IT professionals agree Apple products are easier to secure than Windows and Android.
  • 72% believe that Apple products are more secure than other end-user devices.
  • 59% report that Apple products are less likely to be hit by widespread cyber outages. 

The findings come as Apple adoption in the business world continues to increase — apparently at a faster rate than comparable Windows or Android devices, at least in the enterprise. iPhone adoption continues to accelerate, too, the survey suggests. 

It’s no wonder, then, that 73% of organizations report the number of Apple products has increased over the last year, driven primarily by employee preference (76%), security (50%), and reliability (43%). Eighty percent of C-level execs say employee demand is forcing that transition, with increased use of iPhones and iPads in the workplace. It is also of note that 67% of IT professionals expect Apple Vision Pro to be a business productivity solution, not just a personal entertainment unit. 

The benefits of the Apple switch

Asked what business benefits organizations realized through Apple device provision, IT pros told the researchers:

  • 65% saw increased employee productivity.
  • 58% experienced improved security.
  • 28% claim reduced TCO.
  • And 21% created additional revenue opportunities.

The data also shows that the bigger (in percentage terms) a company’s Apple deployment gets, the greater the benefits realized. Companies where 50% or more of devices are Apple hardware claimed to have experienced the biggest security improvements, for instance.

Perhaps most important, the survey also confirms that most enterprise IT leaders believe that while artificial intelligence is important, it needs to be safely managed and deployed. Just consider the data:

  • 92% of IT pros (and 72% of C-level execs) are concerned about AI, including worries about errors/inaccuracies (68%), privacy (66%), and security (64%). 
  • 71% of IT professionals say Apple does more to protect end-user privacy with AI than other vendors. 
  • 67% of companies have implemented restrictions around the use of AI.

Doing it best isn’t always doing it first

In other words, Apple’s approach to deliberate intentionality in such deployments is absolutely the right approach. And it matches what customers need. It confirms that IT pros already believe Apple does more to protect privacy than anyone else. In and of itself, it justifies Apple’s slow and steady approach to AI deployment across its platforms and shows the planks in the eyes of more starry-eyed AI aficionados.  

It’s only common sense, of course, to take deliberate steps when deploying a technology that could have such a deep impact on every part of life. And it makes nothing but sense to try to ensure that data concerning you or your company’s use of those services doesn’t suddenly become a tool to give your competitors insight into your company, your people, or your own personal life. You don’t want your productivity-enhancing AI-based services to steal your core ideas and replace your business, one generative AI prompt at a time.

Ultimately, every cloud-based AI service must be as secure as Apple’s Private Cloud Compute promises. The good thing is that IT professionals seemingly already recognize that. The need to mix trust with tech is Apple’s ace card in the AI game, and over time the value of that card will inevitably be better understood.

Please follow me on LinkedInMastodon, or join me in the AppleHolic’s bar & grill group on MeWe.

Slack adds templates to help users kick off projects quicker

Slack users can now access pre-configured templates to help start projects faster when using the collaboration app. 

The collaboration software maker has built out its app functionality in recent years, expanding its focus from instant messaging to include  task managementworkflow automationvoice and video, and document editing features. 

The added functions can also introduce more complexity for those that rely heavily on Slack to get work done. With the introduction of templates — available now to customers on paid plans — Slack hopes to make it faster and easier to get up and running with new projects. 

“Teams shouldn’t be reinventing the wheel with each new project,” Rob Seaman, senior vice president for product at Slack, said in a blog post Wednesday. “Templates provide the setup and framework for every line of business, so there’s no guessing at how to get work started.” 

Users can access the template gallery from a tab on the left-hand sidebar in the Slack app, or via Slack’s website. The gallery presents templates tailored to a variety of purposes: marketing campaigns, employee onboarding, or help requests, for example. Templates can also be filtered based on relevance to certain job roles, or topics such as project management or productivity. 

With one click, a template will open up all the channels, lists, workflows, and other elements relevant to a project, and add each as a channel tab. Each element is pre-filled or preconfigured to suit the project type, such as a campaign brief document in Slack’s canvas, or a task tracker in lists. The templates are intended to be a starting point: users can then adapt them to fit their purposes more precisely. 

Users can also create templates that better fit their workflow and publish them for internal use. Custom templates with organization-wide publishing capabilities are available to customers on Enterprise Grid, the most expensive planned aimed at large organizations, Slack said.